DESTINATION AND TOURISM,INDUSTRY OUTLOOK
Internova Travel Group | July 05, 2022
Dream destinations, multigenerational vacations and a desire for unique experiences are some of the trends driving luxury travel for the summer in 2022, according to travel advisors from the Global Travel Collection (GTC).
The United Kingdom tops the list of international destinations booked by GTC travel advisors, a spot it's held for the last five years. Other places in the top 15 include Italy, France, Israel, Spain, Switzerland, Mexico, the United Arab Emirates, Greece and Germany, followed by South Africa, Ireland, Australia, the Dominican Republic and Portugal.
Luxury travel advisors with GTC brands report that their clients are excited to travel again, with some booking multiple trips. And they're willing to spend more to get the vacation experience they want. But that high demand is driving up prices, and hotels are stretched thin due to staffing shortages, limiting availability.
"Europe is in high demand this summer, with destinations like Greece, Spain, Portugal and Italy the most booked, My luxury travel clients do a combination of experiences, like cooking classes, hiking/biking excursions and immersive activities connecting them to the place, as well as making sure they have dining reservations at the top spots."
-Tiffany Bowne, with All Star Travel Group, a brand within Global Travel Collection.
Carolyn Consalvo, with Global Travel Collection's Andrew Harper, remarked that beach vacations and Alaska cruises are very popular. "I would say most people are looking for destinations where they can be outdoors a majority of the time," she said.
"Bucket lists are becoming to-do lists,Many of my clients want to travel to their dream locations," with destinations as varied as the Maldives, southern Italy's Amalfi coast, Australia and Hawaii.
-Shayna Mizrahi, with In The Know Experiences, also part of Global Travel Collection
Remote work has also opened up new possibilities, she added. "The demographics of my most active luxury travelers today are young professionals, who now can work remotely from anywhere and are choosing to combine this with unique luxury trips.
Luxury travelers are eager to make up for the time they couldn't spend seeing the world with friends and family over the past two years.
I'm doing multiple multigenerational trips — grandparents not wanting to miss any more time and taking their family on an unforgettable trip of two to three weeks, said Diana Castillo, with Protravel International of Global Travel Collection.
Laura Triebe, also with Andrew Harper, is also handling more requests for multigenerational vacations and bucket-list destinations like Hawaii and Africa. I think the client that calls now is more serious about traveling and is willing to adjust to an ever-changing world.
With rising prices and limited availability in some vacation spots, luxury advisors are putting their skills and experience to the test.
Clients are willing to pay to get what they want," and that includes upgrading their accommodations, said Michelle Summerville, with In The Know Experiences. More people want to travel in the best way possible, better than they have in the past," she said.
The greatest challenge in selling luxury travel right now is the severely limited space and availability for flights and hotel rooms in the most desirable destinations, said Leslie Tillem, with Tzell Travel Group of Global Travel Collection. We are seeing extraordinary demand in luxury travel across the spectrum, leading to a lack of availability at any price.
Bridget Kapinus, with Andrew Harper, concurs. Demand is high for last-minute travel. She's also contending with factors like a scarcity of hotel rooms and higher costs for flights.
Travelers who had never used an advisor before started to seek them out to help navigate COVID-19 entry and testing requirements. Now, they're sold on the value of a travel professional.
"Your time is precious, and you want the assistance of an expert to help you plan your vacation, said Angie Licea, President of the Global Travel Collection. Our luxury travel advisors have years of experience putting together trips for their clients, as well as firsthand knowledge of the world's most popular destinations. They stay on top of the trends in luxury travel and deliver concierge-level service. Plus, travelers have the comfort of knowing that there's a human being they can call whenever they have a question or concern.
My travels throughout these past 18 months have been our best marketing,said Castillo, of Protravel International. "We have shown our clientele that travel can be pleasant and enjoyable and that we can help set up all the requirements they may need in order to make their vacation seamless.
Mizrahi, with In The Know Experiences, has also been sharing details about her travels, something her clients appreciate immensely. Her firsthand experience "is something that no Google search or website can provide.
About Global Travel Collection
Global Travel Collection (GTC), a division of Internova Travel Group, is the world's largest collection of international luxury travel agencies, including the well-established networks of Protravel International, Tzell Travel Group, and Colletts Travel, as well as Andrew Harper, In the Know Experiences, All Star Travel Group and R. Crusoe & Son. GTC advisors and agencies are industry leaders in providing premium travel services to leisure travelers, corporate executives and the entertainment industry. The combined global reach and leverage translates into value, recognition, and preferential treatment for its world travelers.
About Internova Travel Group
Internova Travel Group is one of the largest travel services companies in the world with a collection of leading brands delivering high-touch, personal travel expertise to leisure and corporate clients. Internova manages leisure, business and franchise firms through a portfolio of distinctive divisions. Internova represents more than 70,000 travel advisors in over 6,000 company-owned and affiliated locations predominantly in the United States, Canada and the United Kingdom, with a presence in more than 80 countries.
TRAVEL TECHNOLOGY,AIRLINES AND AIRPORTS
Delta | July 12, 2022
Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), is part of the latest acceleration in Delta Air Lines’ digital business transformation with the announcement of a multi-year agreement to serve as the airline’s preferred cloud provider. AWS will help Delta unlock technologies and streamline processes that will make the customer experience faster, smoother, and more secure—from the booking process to the flight experience.“Continuous innovation is at the core of Delta’s commitment to its customers,” said Matt Garman, Senior Vice President of Sales, Marketing, and Global Services at Amazon Web Services. “Delta is using AWS’s global infrastructure, proven operating expertise, and wide range of services to drive innovation in delivering superior customer service, as well as enhancing efficiency and reliability across its global network.”
Delta is building on AWS’s broad portfolio of cloud technologies and solutions to meet unique industry and regulatory requirements, as well as the company’s continuous drive for efficiency and reliability. With AWS, Delta is providing a secure infrastructure for timely data-driven insights. In addition, Delta is providing its employees with the opportunity to take part in training with the AWS Designated Virtual Trainer (DVT) program to increase cloud adoption and develop new client-facing and internal capabilities. Delta plans to scale the program across its global hubs to ensure employees around the world have access to in-person and online cloud skills training.
“We’re not just transforming our IT backbone—we’re rallying our entire organization to use leading technology to improve our customers’ travel experience in meaningful ways, Our work with AWS is one of many critical steps we’re taking to modernize our technology platform, empower our employees with the best tools available, and give customers even more control over the way they fly.”
-Delta’s Rahul Samant, E.V.P. and Chief Information Officer.
The airline is also working with AWS to modernize the core technology platforms that support its customer engagement center operations. Thanks to Amazon Connect (a fully managed, easy-to-use, omnichannel cloud contact center service), customers who call Delta’s reservations and customer care specialists will have a more streamlined experience. Delta customer care specialists can respond in real time to customers with new online and text support.
Delta’s collaboration with Amazon extends beyond technology innovation. The airline is also Amazon’s most preferred carrier, supporting Amazon’s business travel needs around the globe.
About Amazon Web Services
For over 15 years, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud offering. AWS has been continually expanding its services to support virtually any cloud workload, and it now has more than 200 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, virtual and augmented reality (VR and AR), media, and application development, deployment, and management from 84 Availability Zones within 26 geographic regions, with announced plans for 24 more Availability Zones and eight more AWS Regions in Australia, Canada, India, Israel, New Zealand, Spain, Switzerland, and the United Arab Emirates. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com.
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
More than 4,000 Delta Air Lines (NYSE: DAL) flights take off every day, connecting people across more than 275 destinations on six continents with award-winning operational excellence, customer service, safety and innovation. Our people lead the way in delivering a world-class customer experience, and we're continuing to ensure the future of travel is personalized, enjoyable and stress-free. Delta is America's most awarded airline thanks to the dedication, passion and professionalism of its people, recognized by J.D. Power, Fortune's World Most Admired Companies, the Wall Street Journal, and Business Travel News, among many others. Delta has served as many as 200 million customers annually. Headquartered in Atlanta, Delta operates significant hubs and key markets in Amsterdam, Atlanta, Boston, Detroit, London-Heathrow, Los Angeles, Mexico City, Minneapolis-St. Paul, New York-JFK and LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle, Seoul-Incheon and Tokyo.
Trip.com | August 19, 2022
Trip.com Group, a leading online travel service provider, held its annual Traveler's Forum (TF) in Changsha, the capital of Hunan province in central China, on August 18, 2022, focusing on travel content marketing innovation and destination development.
The Traveler's Forum consists of three parts: International Travelers' Content Creator Forum, Travelers' Night, and a Music Festival & Lifestyle Fair. The forum offered cross-border communication opportunities to the tourism industry, experts, academics, and travel content creators.As a rapid-growing travel destination, Changsha is popular among influencers and KOLs, attracting millions of travelers from home and abroad. Jointly hosted by Changsha Municipal People's Government, the forum shared Changsha's development roadmap of building a vibrant travel destination through travel content marketing, technology, and integration of resources.
"Changsha has become a stylish tourism destination, not only because of its fascinating history and culture but because the city is actively embracing innovation and building Internet-famous products. Changsha's inclusiveness and diversity will attract widespread attention and become a trendsetter."
-Jane Sun, CEO of Trip.com Group
Rungang Zhang, Deputy Chairman and Secretary General of the Chinese Tourism Association shared, "In recent years, with high internet attention, Changsha has rapidly grown into an internet-famous tourism destination. From Changsha's experience, I believe that travel content incubation and upgrade will be an essential pivot of the future destination development."
Yong Tan, Deputy Secretary of the CPC Changsha Municipal Committee, said, With Trip.com Group's strong resource integration capabilities, Changsha is confident it can facilitate tourism transformation further and, in time, build a robust international tourism destination.
Trip.com Group has been an essential strategic partner in Changsha's fast-growing tourism development. Leveraging Trip.com Group's strong resource integration capabilities and content marketing strategy, the city has rolled out various travel campaigns and products on Trip.com Group's platforms. For instance, Changsha Municipal Bureau of Culture, Tourism, Radio and Television, together with Trip.com Group, have launched consumption vouchers this year, accelerating travel recovery in the city. As part of the Group's Rural Revitalization Plan, Trip.com Group built a country retreat in the suburb of Changsha in 2021. Only a week after the retreat was built, the number of bookings surpassed the same period last year.
Trip.com Group's Traveler's Forum has been held in various cities across China, including Lijiang, Chengdu, Shanghai, Xi'an, Chongqing, Guiyang, Anyang, and Sanya. Over 100,000 travelers have actively participated in the annual event, which has generated billions of online exposures.
With the recovery of tourism following the pandemic, the forum showcased Trip.com Group's content marketing strategy. Through gathering high-quality content creators, holding special activities, and facilitating the interaction of experienced travelers, Trip.com Group aims to revitalize the tourism economy and reconnect with keen travelers in post-pandemic times and beyond.