Hospitality Trends
Sheraton Hotels & Resorts | October 11, 2023
Sheraton Fort Worth Downtown approaches completion of a remarkable $45 million transformation, marked as one of the largest hotel renovations in the Fort Worth area.
A dynamic five-member senior executive team, led by General Manager Damien O'Connor, is poised to steer the hotel's vision and elevate the guest experience.
The hotel, managed by Aimbridge Hospitality, is strategically located across from the Fort Worth Convention Center, near the picturesque Water Gardens, and in close proximity to numerous restaurants and entertainment venues in downtown Fort Worth.
The Sheraton Fort Worth Downtown is on the point of completing an extensive transformation, making it one of Fort Worth's most significant hospitality projects. A five-member senior executive team has been assembled to steer the hotel's vision and enhance the guest experience. This team is backed by Aimbridge Hospitality, a globally renowned hospitality management company recognized for its exceptional service. General Manager Damien O'Connor is leading the team, who joined the Sheraton Fort Worth Downtown in April 2022. Together, they bring over 80 years of collective experience to elevate the hotel's profile and provide exceptional hospitality in the Dallas-Fort Worth market.
The Sheraton Fort Worth Downtown, with 403 rooms, enjoys a prime location just across the street from the Fort Worth Convention Center, the scenic Water Gardens, and the new Texas A&M University Law School addition. It offers convenient access to numerous restaurants and entertainment venues, making it a hub in the heart of downtown Fort Worth. Additionally, the hotel is a short drive away from iconic attractions such as The Stockyards, Texas Christian University (TCU), and the Fort Worth Zoo.
The members of the senior executive team at the Sheraton Fort Worth Downtown include:
Courtney Towson, Director of Sales and Marketing, brings over 15 years of experience to her role, previously serving as Director of Sales and Marketing for The Sinclair Autograph Collection in Fort Worth. She spent over a decade with the Gaylord Texan before that.
Rosa Morakis, Director of Human Resources, has held similar roles at various hotel brands, including Marriott, Hilton, Hyatt, DoubleTree, and Radisson. With a diverse background and proficiency in multiple languages, including Portuguese, English, Spanish, and Greek, Morakis is well-equipped for her role.
Bill Richards, Director of Finance, boasts more than two decades of experience in hotel accounting and finance. He has been a valued member of Aimbridge Hospitality for several years.
Kara Anderson, Director of Food and Beverage, is an accomplished professional and the first certified tea master for Starbucks. With several years of experience at the Beverly Hills Marriott, she has returned to her hometown of Fort Worth.
The Sheraton Fort Worth Downtown's $45 million renovation will mark one of the largest hotel transformations in the Fort Worth region. It was started in the fall of 2022; the project is on track to be finalized by the end of the current year. The comprehensive renovation encompasses the hotel's exterior and interior, focusing on creating a more vibrant and spacious environment based on valuable input from guests.
The redesign includes a reimagined entrance, an increased number of suites, and the addition of practical work-space studios tailored for small meetings and versatile use. Adding to the enhanced guest experience is the debut of West+Stone, a signature restaurant bar offering a range of dining options from breakfast to late-night dinners.
The hotel's in-house dining option, &More by Sheraton, will provide an all-day menu and a diverse selection of beverages, catering to both in-hotel dining and takeaway. In addition, the construction has been carried out in stages, allowing the hotel, with its nearly 30,000 square feet of conference space, to maintain operations during most of the renovation process.
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Travel Technology
Expedia Group | September 11, 2023
Expedia Group has launched the TAAP Autumn Sale, offering substantial savings to meet the rising demand for fall travel in 2023.
US travel advisors can provide travelers with 20% or more savings on global hotel bookings until September 24, 2023, making travel more affordable.
Expedia TAAP provides access to over three million properties, 200,000 activities, 175 car rental options, and 500 airlines. For streamlined booking and support, travel advisors can utilize tools like Virtual Agent and Live Agent Chat.
Expedia Group has launched the Expedia TAAP Autumn Sale, aimed at helping travel advisors meet the growing demand for fall/autumn travel in 2023 and boost bookings. This sale allows US travel advisors to provide travelers with 20% or more in savings on thousands of hotels worldwide for bookings until September 24, 2023. Travel under these offers is valid through March 31, 2023.
Expedia TAAP offers travel advisors an extensive inventory featuring over three million properties, 200,000 activities, 175 car rental options, and 500 airlines. It provides access to Expedia Group tools, including a Virtual Agent for quick assistance and a Live Agent Chat for more in-depth support, streamlining the booking process and enhancing the advisor's capabilities.
Travel advisors interested in the TAAP travel agent affiliate program can access comprehensive program details on how to become part of this extensive network on the official Expedia TAAP website. With the expansive range of resources available through Expedia TAAP, travel advisors can deliver exceptional service and options to their clients. Expedia Group's extensive family of brands, including Expedia, Hotels.com, Vrbo, Orbitz, and many others, ensures that travel advisors have a wide array of offerings to meet various travel needs and preferences.
Robin Lawther, Vice President of Expedia TAAP, mentioned,
"We are pleased to offer our advisors easy access to our travel offerings to help them drive more business.”
[Source – Travel Pulse]
Robin also mentioned that thousands of discounted properties are available for last-minute summer getaways, fall city trips, or early winter sun bookings. This gives travel advisors the flexibility to meet the needs of their travelers.
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Hospitality Trends
Travel + Leisure Co | September 25, 2023
Travel + Leisure Co. collaborates with Sports Hospitality Ventures to launch sports-themed resort complexes near college towns.
Introducing the Sports Illustrated Resorts vacation club, uniting sports enthusiasts and offering flexible bookings and amenities.
Sports Illustrated Resorts unveils residences, with fractional and wholly owned condominiums managed professionally.
Expansion plans include chic beach clubs and experience parks, with a Tuscaloosa resort expected to open in late 2025.
Travel + Leisure Co, a membership and leisure travel company, has partnered with Sports Hospitality Ventures, LLC, the hotel and resorts licensee for the esteemed Sports Illustrated brand in North America and the Caribbean. Together, they introduce an innovative vision for a series of sports-themed resort and lifestyle complexes strategically situated in vibrant college towns catering to passionate fan communities.
A novel addition to the Sports Illustrated Resorts portfolio is the vacation club. This innovative concept aims to unite fervent sports fans, friends, and families by elevating their accommodation experience. Club members will enjoy the flexibility to make repeat resort reservations and access a variety of amenities across the expanding Sports Illustrated Resorts portfolio. This endeavor is made possible through the partnership of Travel + Leisure Co., leveraging its expertise in managing brand collaborations.
Additionally, Sports Illustrated Resorts introduces residences, offering fractional and wholly owned condominiums managed professionally through the collaboration. The residences promise a range of signature services and amenities in line with the active lifestyle theme of Sports Illustrated Resorts. The inaugural college town resort in Tuscaloosa, Alabama, is just the beginning, with plans for further expansion fueled by the collaboration between Sports Hospitality Ventures, Authentic Brands Group, and Kituwah LLC, representing the Eastern Band of Cherokee Indians, who have committed $320 million to propel the growth of the Sports Illustrated Resorts brand.
With a vision to deliver immersive experiences celebrating the iconic moments of Sports Illustrated's outstanding history, Sports Illustrated Resorts has become a destination beyond conventional lodging. The resorts' unique design will transport guests and owners into the heart of sports culture, with diverse attractions, live sports and entertainment, fine dining, and wellness facilities. While the initial focus is on university locations, the broader portfolio will extend to chic beach clubs and experience parks in prime leisure destinations. Sports Illustrated Resorts is adopting an asset-light development financing model for its expansion, with the Tuscaloosa resort anticipated to welcome guests in late 2025. While Travel + Leisure Co. foresees no immediate earnings impact, it anticipates this venture will drive incremental growth from the latter half of 2025 onwards.
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