Travel Technology

Travel Tech Company Amadeus Hires Global Public Relations Agencies

The agencies have been tasked with “evolving and elevating” Amadeus' global reputation and communications approach.

3 Monkeys Zeno and FOTH will collaborate to create “high-impact” campaigns that can be seen in different markets.

Regional Zeno offices will provide network service in EMEA, Asia-Pacific, and North America.

Zeno is a new agency on Amadeus' roster, and FOTH's responsibilities have expanded to lead global business unit communications and corporate initiatives.

Zeno stated that it would provide Amadeus with two primary areas of support. Its global hub team in London will provide strategic advice, campaign planning, development, and execution. Regional Zeno offices will create in-country media and influencer programs as well as localize global initiatives, with 3 Monkeys Zeno leading the way.

The FOTH team will provide strategic insight on industry issues, develop global issues-based campaigns, and lead global business unit communications around the travel, hospitality, and payment segments.

Amadeus is a major travel technology provider, offering a comprehensive range of business management tools such as search, pricing, booking, ticketing, and other processing services. It recently formed alliances with Microsoft, Mastercard, IAG, and American Airlines.

“We were fascinated by Zeno's deep knowledge of technology, the travel industry, and innovative creative storytelling techniques. Its agile global agency approach was inspiring, as was its enthusiasm for our vision to transform the future of travel. Zeno, like Amadeus, uses data and insight to create highly successful strategic communications programs.” said Neil Rogan, the global head of external communications at Amadeus.

“Combined with FOTH's expanded remit, we have both the industry expertise and global reach that will enable us to share our story, showcasing how we will help the travel industry rebuild in the years ahead,” said global corporate communications vice president Daniel Batchelor.

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