IHG Hotels &Resorts | January 20, 2022
When the world hit pause on travel, IHG Hotels & Resorts saw an opportunity to reconnect and learn from its guests and owners. The company made big, bold investments, transforming its portfolio with exciting brands and creating richer experiences – all under a fresh IHG Hotels & Resorts masterbrand.
As guests embark on a new era of travel and the industry continues to recover, the company turns to its pioneering loyalty program and is making one of its most significant investments to date.Over the last few years, IHG Rewards has continued to evolve to meet the needs of current and future members. World-class partnerships, such as exclusive stays with Mr & Mrs Smith, a growing brand portfolio, and dynamic Reward Night pricing have given guests greater value and flexibility.
Today, IHG Rewards, the industry's first and one of world's largest hotel loyalty programs, is sharing the first of many changes that will be introduced in the coming months. The new tier and bonus point earning structure – which will go live during March – is designed to help members earn more points faster and have more ways to use them than ever before. These changes, the first in a series of enhancements, include:
Introducing a new Gold Elite tier starting at 20 nights, with an industry-leading 40% bonus point structure
Renaming of the 'Spire Elite' tier to 'Diamond Elite' to simplify member recognition and understanding of our highest tier, which will retain our best-in-class 100% bonus point structure
Improving bonus point earn levels across all other Elite tiers
"If there's anything that has united the world in the last two years, it's the realization that no virtual platform can replicate the value of travel and making memories with those we love. Travel is its own biggest reward, and that's really at the heart of what we're doing with our loyalty program. Each time our members choose to stay at our hotels, we are increasing their opportunity to travel more, experience more, and reap benefits they won't get anywhere else. Our distinct portfolio of brands recognizes no two travelers are the same, helping guests and members make the right decision for all their travel needs."
-Keith Barr, Chief Executive Officer, IHG Hotels & Resorts
We've made a lot of developments in the loyalty space over the years, but travel and hospitality have evolved considerably, and our guests' needs are changing. These changes are just the start as we prepare to fully relaunch a truly transformed program later this year. We'll continue elevating and enhancing our loyalty offerings with iconic brand partnerships and extensions, tailored experiences for our customers, enhanced benefits and so much more."
IHG Rewards members' stays beginning January 1, 2022 will count toward the new-and-improved status when the program launches. To learn more, please visit ihg.com/newrewards.
About IHG Hotels & Resorts
IHG Hotels & Resorts [LON:IHG,NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.With a family of 17 hotel brands and IHG Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.Luxury & Lifestyle: Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo Premium: voco Hotels, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels Essentials: Holiday Inn Hotels & Resorts, Holiday Inn Express, avid hotelsSuites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG's hotels and corporate offices globally. Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.
nomad.me | October 28, 2021
With the busy holiday travel on the horizon, industry leaders Nick Reid and Todd Copley has recently launched nomad.me, a new travel subscription service poised to disrupt the industry with breakthrough aggregation technology and a zero commission markup model.
Aimed at savvy leisure and business travelers looking to maximize value, the new platform enables members to pay $295 annually to access the company's proprietary technology to book the lowest possible rates – with a savings up to 60% – at over two million hotels, flights, car rentals, cruises and more.
According to Reid – who has worked in every facet of the travel industry, including for such industry leaders as Thai Airways International – this community-based subscription model allows members to exclusively access the company's proprietary aggregation booking engine.
"We are focused on revolutionizing the travel industry with an easier and improved buying experience, offering the best possible pricing because there are no markups or commissions,"
Copley, a longtime travel industry executive with expertise in the global tour operator sector, travel product development and international hospitality contracting, says nomad.me dovetails into a growing trend – embracing a membership model accelerated by online perusing during the COVID-19 pandemic.
"With the launch of nomad.me, we are meeting a growing demand with forward thinking technology," he said. "The subscription economy was on the rise before the pandemic but intensified its reach into nearly every industry as the outbreak persisted. This trend is expected to continue."
Offering enticing travel perks and deals, nomad.me is a community-based travel subscription business that allows members of its closed user group to access a proprietary aggregation booking engine. For more information, visit https://nomad.me/.
Expedia Group | January 24, 2022
Expedia Group released a new report, the Traveler Value Index: 2022 Outlook, based on a new study conducted in collaboration with Wakefield Research among 5,500 adults across eight countries, combined with Expedia Brands proprietary data. The findings suggest that after two years of enduring a global pandemic, people value travel and personal time more than ever. Simultaneously, travelers have started to adapt to the realities of COVID-19, ranking flex travel at the top of their priorities and focusing intently on traveling for good, including taking steps such as tipping industry workers more and choosing less crowded destinations to limit effects of overtourism. The report underscores the resilience of the industry, and reveals how travel companies can adapt to achieve a competitive advantage in this rapidly evolving environment.
“Travel is about to experience a year unlike ever before as people plan purpose-driven trips, value vacation time more, and up their investment in unique experiences,Still travelers are preparing themselves for possible trip changes as COVID-19 persists, and they want an array of options at their fingertips. Travel companies that prioritize safety and wellbeing, innovative solutions, and transparent communication will be the clear leaders as the entire industry shifts from survival mode into accelerated demand and growth.”
-Ariane Gorin, President, Expedia for Business
There will be a surge in travel for personal wellness.
The pandemic caused people to reflect on the importance of spending time with family and preserving their own personal wellbeing. Most people (81%) plan to take at least one vacation with family and friends in the next six months, and the majority are seeking quick doses of adventure, with more than three quarters (78%) expressing an interest in frequent short trips.
Similarly, the Expedia® 2022 Travel Trends Report found that nearly two in five (36%) U.S. travelers are searching for a sense of contentment and mental wellbeing on their next trip.
The new world of work will alter traveler priorities.
As companies prepare to return to the office and evolve remote work policies, employees are looking to make greater use of their vacation time, and in some cases, combine work and play. More than half (56%) of those who often work remotely will take a “bleisure” style trip — extending a work trip for leisure, or vice versa.
The 2022 Vrbo® Trend Report also found that, compared to pre-COVID, 84% of U.S. families have a greater appreciation for vacation time and 77% have a greater appreciation for separating professional and personal life.
Investment in travel will boom compared to pre-pandemic.
More than half (54%) of respondents say they plan to spend more on trips than they did prior to the pandemic.
Two in 5 (40%) plan to use loyalty points for at least part of a trip in 2022, with Gen Z in the lead.
People will travel more responsibly and consciously, with an increased focus on sustainability.
Over half of people (59%) are willing to pay more fees to make a trip sustainable, and 49% would choose a less crowded destination to reduce effects of overtourism.
Nearly half (43%) will add in extra time for services and transit, helping to minimize long lines, stress on workers, and missed flights.
Travelers will be on the hunt for great deals and flexibility.
As we saw in What Travelers Want and Traveler Value Index in 2021, the ability to book travel for a reasonable price and make changes to trip itineraries is an absolute must in the eyes of travelers. Almost all (84%) respondents agree that a discounted fee is influential when booking a flight online.
A nearly identical percentage (83%) say flexible fare options make a world of difference.
The full report can be downloaded here, containing more data from the study and actionable steps for travel companies based on the findings to help to grow traveler loyalty, trust, and business in 2022.
About Expedia Group
Expedia Group, Inc. companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of four pillars: Expedia Services, focused on the group’s platform and technical strategy; Expedia Marketplace, centered on product and technology offerings across the organization; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.