prnewswire | March 24, 2023
The World Travel & Tourism Council (WTTC) and the Saudi-based Sustainable Tourism Global Center have unveiled groundbreaking new data detailing the total water usage of the global Travel & Tourism sector.
In one of the largest research projects of its kind, WTTC can for the first time ever, accurately report and track the impact the sector has on the environment.
The findings were launched today at the United Nations in New York at the UN 2023 Water Conference.
Direct Water Use
Speaking at the UN Headquarters, Chris Imbsen, Director of Sustainability at WTTC, revealed that Travel & Tourism's entire water footprint is just 0.6% of the global water use according to the latest figures (2021).
In 2019, when the sector was at its peak, the sector's total water footprint was only 50% higher, but still less than 1% of the global total at 0.9%.
Travel & Tourism's direct water use is significantly lower – in 2019 it was 0.2% of the global total and has fallen by half to just 0.1% of the global total.
Much of the sector's water use is indirect, through its supply chain, with agriculture and food production accounting for two-thirds of Travel & Tourism's entire water footprint.
Between 2010 and 2019, the Travel & Tourism sector in Europe and Africa reduced direct water use. In Europe, direct water use fell by 8% and in Africa, direct water use by the sector fell by 6%.
Julia Simpson, WTTC President & CEO, said: "This ground-breaking new data reveals our sector's water consumption for the first time ever, revealing that Travel & Tourism uses less than 1% of the water used around the world, with the overwhelming majority of that usage coming from the sector's supply chain.
"The data also shows that whilst the sector has grown economically around the world, its direct-use water intensity has decreased.
"The data is the most in depth study of the sector's water use, and like the world-first climate footprint data we released at our Global Summit in Riyadh last year, we can also reveal individual countries' Travel & Tourism sector's water footprints. This will enable governments to work with the sector to further reduce water usage."
The water intensity of Travel & Tourism per unit of GDP has also fallen since 2010, across both direct and indirect use.
In 2010, the sector used 0.57m³ of water for every $1 contributed to the global economy. In 2019 this fell by 19% to reach 0.46m³ of water for every $1 contributed to the global economy.
In a world-first, this comprehensive research covers 185 countries across all regions and will be updated each year with revised figures.
This research was made possible thanks to the partnership between WTTC and the Saudi-based Sustainable Tourism Global Center. Under the Saudi green Initiative, more than 60 initiatives have been launched in the past year, representing more than $186 billion of investment in the green economy.
About the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) represents the global travel & tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to raising the awareness of governments and the public of the economic and social significance of the travel & tourism sector.
prweb | May 31, 2023
The San Francisco Travel Association has launched its largest-ever global marketing and advertising campaign, “Always San Francisco,” to promote tourism to the city. The multi-million-dollar campaign targets leisure travelers and meeting planners in major domestic markets and key international markets. It is the destination marketing organization’s first campaign to include television advertising.
Celebrating the city’s bold, inviting, and playful ethos, the “Always San Francisco” campaign features iconic locations visitors already connect to San Francisco—the Golden Gate Bridge, cable cars, and Lombard Street—and ones that showcase the city’s vibrant neighborhoods and the diversity of visitor experiences. The campaign also includes cameos by San Franciscans, such as Lady Camden of RuPaul’s Drag Race fame, artist Sirron Norris, dancers from the acclaimed AXIS Dance Company, musicians Mae Powell and Michael O’Konis, Chinatown lion dancers, and chefs from Michelin-starred Angler, to represent the talent and inclusivity the city champions.
“This is the largest campaign San Francisco Travel has ever launched due to the incredible support from the City and County of San Francisco, Visit California, and other stakeholders,” said San Francisco Travel President and CEO Joe D’Alessandro. “Tourism is vital to the city’s economic recovery, and ‘Always San Francisco’ is designed to drive increased visitation by showing the authentic San Francisco experience people love and dream about.”
San Francisco Travel Chief Marketing Officer Lynn Bruni-Perkins said, “The campaign evokes the emotional joy visitors find here. San Francisco will always be San Francisco. It is ever-changing, but the feeling of San Francisco remains constant. Its epic beauty, iconic landmarks, diverse people, and larger-than-life moments stay with you forever.”
To match the powerful and inspiring imagery, San Francisco Travel collaborated with local and San Francisco-connected musicians to reimagine Judy Garland’s beloved rendition of the classic “San Francisco” song for its campaign video.
“We chose a soundtrack that matched the campaign’s energy and uplifting message and tapped into San Francisco’s legendary local music scene to reimagine the song,” said Bruni-Perkins. “The result is a beautiful artistic collaboration true to San Francisco’s spirit.”
Campaign assets will appear in high-impact media, such as linear TV (traditional TV), connected TV (CTV), and digital out-of-home (DOOH) in New York City, Chicago, Boston, Washington, D.C., and Houston.
The campaign will also have a robust digital media layer through programmatic advertising, video ads, paid social media, OTA partnerships, and earned media. A consumer sweepstakes contest in the U.S. featuring five San Francisco experiences, including an “ultimate” package with exclusive access to attractions and activities, will launch in the coming months.
The domestic campaign runs from May 30 to Oct. 22. Internationally, “Always San Francisco” digital marketing campaigns will run in Australia, India, Asia Pacific, Europe, Canada, and Mexico.
The $6 million+ campaign is funded by a sub-grant from Visit California, a grant from San Francisco’s Office of Economic and Workforce Development, San Francisco Travel, and industry stakeholders.
San Francisco’s tourism industry has steadily recovered since the city’s reopening in 2021. This year, San Francisco Travel has forecasted 23.9 million visitor arrivals and visitor spending of $8.9 billion, an increase of $1 billion compared to 2022.
About SAN FRANCISCO TRAVEL
The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. The city is one of the top tourism and meetings destinations in the U.S. and received 21.9 million visitors in 2022. Total tourism spending in 2022 exceeded $7.7 billion. The tourism industry is the largest generator of outside revenue into San Francisco’s economy and supports over 53,000 jobs.
businesswire | April 20, 2023
Vervotech, one of the leading AI-powered hotel and room-level mapping providers, announced a partnership with TravelgateX, a global marketplace for the travel trade. Vervotech is excited to join hands with TravelgateX and integrate its AI-based Hotel Mapping and Room Mapping products to provide smart mapping solutions to its customers.
TravelgateX runs the largest connectivity marketplace. It offers one single API integration to receive standardised feed of all sellers, in addition to offering distribution options ranging from Tour Operators to OTA. This new partnership will help its customers simplify the way hotel and room content is displayed and consumed.
“TravelgateX's continued efforts in making the life easier for buyers and sellers is a testament to its global success,” said Sanjay Ghare, MD, Vervotech. He further added, “Vervotech is pleased to integrate its AI-based mapping solutions with TravelgateX and help its customers enable smart mappings to increase conversions.”
“We are thrilled to kickstart this partnership with Vervotech,” commented Iván Font, Chief Strategy Officer, TravelgateX. He also added, “We are confident that this integration will add further value to our customers and will play a massive role in increasing their sales by displaying error-free and accurate accommodation data.”
TravelgateX is an online B2B marketplace on a mission to democratize the travel industry. Any company connected to our Network can buy and sell seamlessly to each other, regardless of their size or current technology. With over 1000 Partners already connected, TravelgateX simplifies connectivity with easy to integrate APIs that make search, compare and book travel products in real-time a real breeze.