eDreams ODIGEO | October 20, 2020
eDreams ODIGEO, Europe's largest online travel company and one of the largest European e-commerce businesses, today announced the launch of a unique, AI-powered travel trends service that provides unparalleled insights on global industry trends and anonymised consumer habits.
This service, led by the Media Services department, is primarily aimed at supporting tourist boards, policy makers and local governments to develop successful visitor experience strategies on a local, regional and national level. The data driven decisions are based on the analysis of over 21 billion anonymised data points, which provides insight on travel supply and demand trends, consumer preferences and travel habits.
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TRAVEL TECHNOLOGY
Amadeus | May 24, 2021
The agencies have been tasked with “evolving and elevating” Amadeus' global reputation and communications approach.
3 Monkeys Zeno and FOTH will collaborate to create “high-impact” campaigns that can be seen in different markets.
Regional Zeno offices will provide network service in EMEA, Asia-Pacific, and North America.
Zeno is a new agency on Amadeus' roster, and FOTH's responsibilities have expanded to lead global business unit communications and corporate initiatives.
Zeno stated that it would provide Amadeus with two primary areas of support. Its global hub team in London will provide strategic advice, campaign planning, development, and execution. Regional Zeno offices will create in-country media and influencer programs as well as localize global initiatives, with 3 Monkeys Zeno leading the way.
The FOTH team will provide strategic insight on industry issues, develop global issues-based campaigns, and lead global business unit communications around the travel, hospitality, and payment segments.
Amadeus is a major travel technology provider, offering a comprehensive range of business management tools such as search, pricing, booking, ticketing, and other processing services. It recently formed alliances with Microsoft, Mastercard, IAG, and American Airlines.
“We were fascinated by Zeno's deep knowledge of technology, the travel industry, and innovative creative storytelling techniques. Its agile global agency approach was inspiring, as was its enthusiasm for our vision to transform the future of travel. Zeno, like Amadeus, uses data and insight to create highly successful strategic communications programs.” said Neil Rogan, the global head of external communications at Amadeus.
“Combined with FOTH's expanded remit, we have both the industry expertise and global reach that will enable us to share our story, showcasing how we will help the travel industry rebuild in the years ahead,” said global corporate communications vice president Daniel Batchelor.
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TRAVEL TECHNOLOGY,BUSINESS TRAVEL
Sabre Corporation | June 28, 2022
Sabre Corporation, a leading provider of software and technology that powers the global travel industry, has completed the initial phase of its rollout of SynXis Retail Studio, which is designed to revolutionize the future of hotel retailing and deliver the personalized travel experience.
The latest solution added to the SynXis platform, SynXis Retail Studio, enables hoteliers to diversify into retailing goods, services, experiences, merchandise, and more by attribute at the point of distribution. This capability to sell almost anything creates more opportunities to generate additional revenue streams.
SynXis Retail Studio enables hoteliers to provide a customized guest experience by expanding customer options. As a result, hoteliers can concentrate on driving incremental revenue by expanding retailing options while creating a memorable, brand-specific guest experience.
"SynXis Retail Studio is a game-changer, With the development of this revolutionary technology, we seek to re-define the way hoteliers do business and place a greater focus on guest experience. At Sabre, we have been intensively focused on powering a wide array of integrated, efficient, and easy-to-use solutions that help unlock exceptional value and revenue for hoteliers. The results that we have seen through the pilot phase of SynXis Retail Studio show our success in achieving this and mark an important step towards our vision of truly personalized travel."
-Scott Wilson, President, Sabre Hospitality
To succeed in the competitive industry that we face today, it is crucial that hoteliers have the right technology in place to meet customers' expectations," said Tom Winrow, VP Product Management, Sabre Hospitality. "With SynXis Retail Studio, hoteliers can sell virtually anything. The right combination of ancillaries and services will better position hoteliers to reinforce their brand proposition during the guest booking. SynXis Retail Studio has already supported double-digit revenue increases for our pilot properties, and we are excited to see the benefits for the wider industry as we move beyond the pilot phase.
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