DESTINATION AND TOURISM
GetYourGuide | March 09, 2023
GetYourGuide, an online travel booking platform, has recently launched the 'Originals by GetYourGuide' platform, an exclusive travel experience for discovery. It is a part of GetYourGuide's first global campaign called 'Make Memories,' proving that formative events in life like traveling beat positive memories.
The platform is a collection of travel experiences for a once-in-a-lifetime opportunity to discover famous destinations, sights, cultures and history. The selected group of visitors would also get exclusive access to travel to spaces that are not open to the public. Its 'Make Memories' campaign was launched to prove that formative events in life, like traveling beat positive memories. With the popularity of its 'Turning the Lights on at the Vatican Museums' experience, where travelers visit the Vatican Museums before sunrise, it has added more offerings for a more enhanced travel experience. With a diverse team of travel enthusiasts, experts, and technologists, it connects travelers with their destinations. It helps them with the destination's best cultural activities and attractions for an authentic and extraordinary travel experience.
VP of Brand at GetYourGuide, Jean-Gabriel Duveau said, "For years, GetYourGuide has helped travelers create lasting memories on every trip they take. This year, we are gearing up to unlock even more unforgettable experiences with the launch of Originals by GetYourGuide, where travelers will get a rare glimpse into unique spaces and moments, and discover their treasures in a way no other visitor can." He added, "Together with the 75,000+ experiences we offer, Originals by GetYourGuide will help us to live up to our promise to unlock unforgettable travel experiences, and help more travelers experience moments that will leave them filled with wonder and awe for years to come."
(Source – Cision PR Newswire)
Headquartered in Berlin, Germany, GetYourGuide, a travel booking platform, specializes in online travel, tours, attractions and local activities, tourism, e-commerce, technology, the hospitality industry, engineering, sales management, account management, marketing, and travel experiences. It has been transforming travel experiences for explorers since 2009. It accelerates growth for experience creators through access to data-driven insights, technology and a market expert. It focuses on simplifying the digital travel reality. It provides meaningful moments of discovery for travelers. It has leading venture capital investors for funding and support and various local offices worldwide.
businesswire | May 22, 2023
Glassbox a leading provider of digital experience analytics for web and mobile applications, today announces the release of its report, Beyond the Booking: A Look Inside Digital Experience for Travelers, highlighting consumers’ pain points when digitally booking travel. Aimed at uncovering the interactions or roadblocks that cause travelers to abandon their customer journey, the survey of 1,000 U.S. consumers found that 72% of respondents prioritize easy-to-use search filters when booking travel. These insights underscore consumers’ frustrations and preferences when it comes to travel.
The survey shows that the convenience of on-hand mobile technology has encouraged preferential booking on native mobile apps among Millennials and Gen Z respondents – 49% of Millennials and 44% of Gen Z noted a preference for booking travel via mobile app. Similarly, data from a leading hotel brand uncovered conversion rates from native mobile apps were almost double that of conversions from desktop web.
Additional Glassbox data highlights include:
Easy-to-use search filters (72%), price comparison tools (69%) and flexible booking options (62%) are top features respondents consider essential in a hotel/travel website or mobile app.
Consumers are increasingly likely to try rentals like Airbnb or VRBO if dates or rooms desired are not shown as available when trying to book – roughly 1 in 3 across Gen X, Millennial and Gen Z respondents.
When consumers hit roadblocks with a digital booking, 40% will simply turn to another hotel/travel website, app or booking engine.
Travelers signed into a hotel or booking website are more than 5X as likely to finish a booking as those who do not, according to a leading hotel brand working with Glassbox.
"Our data overall is showing that travelers will abandon bookings due to poor experiences on both website and mobile applications,” says Glassbox CMO Asim Zaheer. “On top of this, they are very specific in what they expect their booking experience to be and what pain points would cause them to turn away pretty immediately. Travel and hospitality brands need to leverage this kind of data to better understand what a seamless user experience looks like for today's travelers, in order to meet their evolving needs and expectations.”
According to a study conducted by Google, as page load time goes from one second to five seconds, the probability of bounce increases by 90%. If a page takes more than 5 seconds to load, there is a high chance visitors will leave the website. Slow load times are the top issue Glassbox’s survey respondents experience (46%) when using a hotel/travel website or mobile app. This is followed by 42% who said difficulty finding relevant information, and 35% who cited confusing navigation as their main pain points.
Consumers’ digital journeys are becoming more and more complex. It’s crucial to optimize website and mobile app speed as well as offer easy search, price comparison and flexible navigation to improve user experience and reduce bounce rates.
Glassbox reveals the insights that empower organizations to deliver better digital customer experiences. Our Digital Experience Intelligence platform automatically captures, visualizes and analyzes every digital journey in real time across websites and mobile apps. It serves as the unifying platform for product, UX, marketing, IT, analytics teams (and more) to assess performance, prioritize projects and optimize experiences. With unparalleled data privacy and security built in, hundreds of global customers across industries have chosen Glassbox to grow and optimize their digital businesses.
businesswire | May 19, 2023
Selina Hospitality PLC the fast-growing experiential hospitality brand targeting millennial and Gen Z travelers, announces the launch of registration for the TechnoArt@Selina Global Innovation Summer Cohort. This program, in collaboration with and managed by TechnoArt, a renowned global innovation platform for startups, offers a unique opportunity for burgeoning companies.
This innovative three-week program aims to assist startups in scaling their company using Selina’s extensive network across 24 countries. Taking place at Selina locations worldwide, selected companies will gain the unique opportunity to live and work from our hotels. They'll collaborate with companies, mentors, advisors, and investors from around the globe and benefit from TechnoArt's partner network for business development, legal and financial consulting, hosting, web services, marketing, branding, and more from top tier companies such as Next.Law by Shulman Rogers, AWS, Pérez Correa González, Brandsight and more.
"At Selina, we strive to foster a vibrant, community-focused setting that unites travel, work, and networking," said Sam Khazary, Executive Vice President and Global Head of Corporate Development at Selina. "Our Corporate Development team is instrumental in this mission, acting as the catalyst that brings entrepreneurial spirit to life within our spaces. This partnership with TechnoArt underscores our commitment to support startups and innovation. It's not just about providing a space to work and live, but also about cultivating a nurturing ecosystem for learning, growth, and business development. This initiative allows us to give back to the communities we operate in, whilst simultaneously fostering the inspiration and education needed for the next generation of global entrepreneurs."
Tristan Jehan, Innovation Partner at TechnoArt, said, "In an increasingly interconnected world, we're seeing a new breed of entrepreneurs who are seeking to broaden their horizons, connect more deeply with their clients and partners online, and tap into untapped markets. This evolution, coupled with the burgeoning digital nomad community, heralds a refreshing approach to growth for tech companies. As advocates for this new wave of innovation, we at TechnoArt are thrilled to work alongside Selina's team to offer this unique program. This initiative is designed not only to bolster the community but also to facilitate innovation, no matter where it originates. By integrating work, life, and travel, we aim to create an environment that stimulates growth, fosters collaboration, and empowers entrepreneurs to thrive on a global scale."
The Selina Corporate Development team, in collaboration with TechnoArt, is committed to providing robust support to entrepreneurs and service providers keen on joining the program, either virtually or in-person. We're extending our reach across the globe through TechnoArt.LIVE Local events, hosting in dynamic cities such as Bogota, Colombia; Mexico City, Mexico; Panama City, Panama; London, UK; Lisbon, Portugal; and key US locations including Miami, Washington DC, Chicago, and New York. These gatherings serve as vital nodes in our expanding network, fostering collaboration, knowledge-sharing, and innovation. To learn more about these events and how you can be a part of this transformative journey, visit TechnoArt.LIVE.
About Selina Hospitality PLC.
Selina is one of the world's largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Founded in 2014 and custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations in 24 countries on six continents – from urban cities to remote beaches and jungles. To learn more, visit Selina.com or follow Selina on Twitter, Instagram, Facebook, Linkedin or YouTube.