Travelstart takes over rival Jumia Travel, plans to tap new customers

Nigerian-based digital retailer Jumia is offloading its fledgling travel business to South African online travel agency Travelstart. Under the conditions of the distribution and commercial agreement, Travelstart will manage the operations of Jumia Travel’s online booking websites – including sales, fulfillment and customer service. Financial terms were not disclosed. “Twelve thousand customers travel with us daily,” says Stephan Ekbergh, CEO of Travelstart. “Being Jumia’s exclusive distribution partner will help even more travelers in Africa unlock high-quality online travel services.” The new “partnership” is effective immediately, with visitors to Jumia Travel’s website redirected to Travelstart.