Tripadvisor, Airbnb and many others switch to virtual tours and activities

As demand for tours and activities has fallen away to almost nothing in many countries around the world, a string of brands are putting their efforts into temporarily digitizing their products. Last week saw a number of the main platforms turning their attention to providing virtual versions of tours, activities and things to do. TripAdvisor's Viator has brand launched a project called #RoamFromHome, creating over 100 "virtual experiences"  that range from home cooking courses to digital walks around cities centers or landmarks. The company says that it will be dedicating all its social media activity into these products for the time being and around 80% of the paid-for experiences are supporting small businesses - arguably those in the sector that are being hardest hit by the coronavirus outbreak.

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