Tripadvisor, Airbnb and many others switch to virtual tours and activities

As demand for tours and activities has fallen away to almost nothing in many countries around the world, a string of brands are putting their efforts into temporarily digitizing their products. Last week saw a number of the main platforms turning their attention to providing virtual versions of tours, activities and things to do. TripAdvisor's Viator has brand launched a project called #RoamFromHome, creating over 100 "virtual experiences"  that range from home cooking courses to digital walks around cities centers or landmarks. The company says that it will be dedicating all its social media activity into these products for the time being and around 80% of the paid-for experiences are supporting small businesses - arguably those in the sector that are being hardest hit by the coronavirus outbreak.

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Hospitality Management

IHG Unveils New Program Elevating Under-Represented in Hospitality

IHG Hotels & Resorts | September 06, 2023

IHG Hotels & Resorts launches IHG LIFT, a program supporting under-represented groups in the US and Canada's hospitality industry. IHG commits over $30 million in partnership with HBCUs, Clark Atlanta University, and Morehouse College. Together, they aim to remove barriers and create opportunities for diverse owner-entrepreneurs. The program is integral to the Journey to Tomorrow 2030 responsible business plan. It aligns with IHG's commitment to promoting inclusivity and equal hotel ownership access. IHG Hotels & Resorts (IHG), a global hospitality company, has introduced IHG LIFT, a program fostering diversity in hospitality. It provides support, capital access, and guidance throughout the hotel lifecycle for historically under-represented groups within the hospitality industry in the US and Canada. IHG has partnered with Clark Atlanta University and Morehouse College, two prominent Historically Black Colleges and Universities (HBCUs). Over the next five years, the company has committed more than $30 million to support the IHG LIFT program. This partnership represents a significant step toward eliminating barriers and creating opportunities for aspiring hotel owners, aligning seamlessly with IHG's commitment to diversity and equal access to resources and support. IHG LIFT is an integral component of IHG's comprehensive Journey to Tomorrow 2030 responsible business plan. This broader strategy addresses critical issues and promotes inclusivity within the hospitality industry. The program's primary objective is to unlock common barriers to hotel ownership among under-represented groups and empower diverse owner-entrepreneurs for success. By integrating IHG LIFT into this forward-thinking plan, IHG reaffirms its commitment to fostering a more unbiased landscape in the hospitality industry. “As our industry grows, we need to keep our focus on enabling more success for our diverse ownership base. Barriers such as a lack of access to capital and the right networks put such owners at a disadvantage. The IHG LIFT program is specifically designed to help ease the path to ownership and ultimately support owners. Diversifying ownership is not only better for IHG, it also lifts up our entire industry.” -Chief Development Officer, Americas at IHG Hotels & Resorts, Julienne Smith.

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Travel Technology

Courtland Grand Hotel Now Part of Trademark Collection by Wyndham

HEI Hotels & Resorts | October 13, 2023

Courtland Grand Hotel, under HEI Hotel & Resorts, officially joins the esteemed Trademark Collection by Wyndham. This collaboration integrates the hotel into Wyndham Rewards, with over 100 million members and enhances its reservation system. The Courtland Grand Hotel's strategic affiliation with Trademark Collection by Wyndham reflects the brand's appeal to three- and four-star hoteliers, preserving their unique character. Courtland Grand Hotel, a prominent hospitality investment and management company in a significant development, operated by HEI Hotel & Resorts, has formally joined the prestigious Trademark Collection by Wyndham. This strategic partnership seamlessly integrates the former Sheraton hotel into Wyndham Rewards, a highly acclaimed hotel rewards program boasting over 100 million enrolled members. It also grants access to Wyndham's robust reservation system, enhancing its reach and services. Marilyn Yelle, the director of sales and marketing for the Courtland Grand Hotel, expressed, "Joining the Trademark Collection by Wyndham affords us the best of all worlds, allowing the Courtland Grand Hotel to retain its independent allure while providing access to brand tools that ultimately benefit our guests." [Source - Business Wire] The hotel has been operating since 2017, and its affiliation is seen as both a celebration of independence and an essential step toward the continued mission of providing unparalleled guest experiences. The move also enables the hotel to pay higher commissions to third-party reservation partners and intermediaries, which is expected to further benefit the hotel's bottom line. The affiliation of the Courtland Grand Hotel with the Trademark Collection by Wyndham underscores the brand's appeal to three- and four-star hoteliers seeking to leverage the scale and resources of Wyndham while preserving their hotels' distinctive character. Trademark Collection, a global brand, boasts over 185 hotels across nearly 25 countries, encompassing premier locations such as Atlanta, San Francisco, Las Vegas, Montreal, Berlin, Zurich, Athens, Istanbul, and other notable destinations. The Courtland Grand Hotel, located in the heart of downtown Atlanta at 165 Courtland Street NE, has upheld an impressive four-star rating on TripAdvisor since 2016. Guest accommodations feature spacious layouts with floor-to-ceiling windows and convenient in-room refrigerators. The hotel boasts a range of appealing amenities, including a 24/7 fitness center and a picturesque garden courtyard with a heated pool covered by a retractable glass dome. Guests can savor American cuisine and specialty cocktails at Fandangles Bar & Restaurant or indulge in a delightful breakfast buffet at Collage. The hotel also presents an extensive event space, offering nearly 100,000 square feet, including two grand ballrooms and an expansive exhibit hall.

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Hospitality Management

Aimbridge EMEA Named First Third-Party Manager of Costa Blanca Resort Grand Luxor Hotel & Village

PR Newswire | October 20, 2023

Aimbridge Hospitality EMEA, a division of global management leader Aimbridge Hospitality, has been appointed by Santa Maria Group to manage its independent, 402-key Grand Luxor Hotel & Village resort on the Costa Blanca beginning October 1, 2023. The deal marks a major milestone for both companies, signaling their joint ambition to accelerate growth and provide exceptional experiences in the market. A leading hospitality management company and the world's largest third-party hotel operator, Aimbridge EMEA is expected to bring its two decades of operational expertise and award-winning talent development to the four-star rated resort. The Grand Luxor Hotel & Village houses a 300-guest room hotel, including two Presidential Suites, five food and beverage outlets and 102 villas, boasting both communal and private swimming pools. Located adjacent to the Terra Mitica theme park, and a 40-minute drive away from Alicante Airport, the resort also offers a spa, a gym, three outdoor pools, mini golf, a kids' club, and more than 1,500 sqm of meetings and events space. The hotel will benefit from the Terra Mitica Convention Centre and world class event spaces, totalling 12,000sqm, including an Iberian Village, and a 3,000 sqm Circus Maximus Auditorium. Terra Mitica is under the same ownership group and the theme park is a key destination for family tourism in the area. David Anderson, Divisional President at Aimbridge EMEA, said: "We are incredibly excited to partner with Santa Maria Group and announce our entry into the Spanish market. The Grand Luxor Hotel & Village, located on the Costa Blanca - one of Spain's most popular tourist destinations - is an impressive and sought-out resort, and we look forward to helping the owners meet their growth goals." Formerly known as Interstate Hotels & Resorts, Aimbridge EMEA has seen development deals across Europe soar over the last six months, as travel returns to pre-pandemic levels and investors regain confidence in the hotel and tourism sectors. "As a division of global powerhouse Aimbridge Hospitality, this deal also reflects our commitment to accelerate growth across the region. The Iberian Peninsula has been a major focus for our development plans over the last 12 months, and we have made sizable investments in the market, including several new hires in key locations, such as Madrid and Barcelona," Anderson continued. "We see many opportunities to bring our management expertise to the Spanish region and beyond, utilising Aimbridge's industry-leading technologies, systems and talent to create great experiences for guests, and superior returns for investors and owners." In addition to its entry into Spain, the company has also announced a number of new additions to its EMEA portfolio in recent months, including the Holiday Inn Eindhoven Airport, the Adagio Aparthotel Antwerp City Centre, and the Alliance Palace in Batumi, Georgia. Last month, the business welcomed industry veteran, Niall Kelly, who has been appointed as Head of Development – EMEA, bringing more than 25 years of significant deal-making experience within international markets to his role. Anderson added: "We're focused on attracting top talent with expertise in multiple languages and across all verticals, building on our relationships with both existing and new hotel owners to create returns and unlock more opportunities for their properties. "The strong growth in project numbers that we're seeing across Europe is testament to this approach, and the many benefits Aimbridge's global scale and industry experience can offer owners within the hospitality space." The Aimbridge Hospitality global portfolio, inclusive of managed and pipeline properties, includes approximately 1,500 hotels in 20 countries around the world.

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