Tripadvisor begins brand transformation with new course for Viator, executive shakeup

PhocusWire | January 23, 2020

As it prepares to mark 20 years in business next month, Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving preferences from travelers. The Viator brand, which Tripadvisor acquired for $200 million in 2014, will now operate independent of Tripadvisor Experiences, with its own marketing, product and engineering teams. In a memo sent to employees after markets closed today, co-founder and CEO Steve Kaufer says this will “give Viator the opportunity to grow its brand and business offerings as a leading Experiences OTA.”

Spotlight

Spotlight

Related News

TRAVEL TECHNOLOGY

Plusgrade Announces Extensive Partnership with Airasia

Plusgrade | March 01, 2023

Plusgrade, an ancillary revenue solutions provider for the travel industry, announced its extensive partnership with AirAsia. This partnership would empower AirAsia customers to bid for upgrades and reservations for extra space and comfort. The travel industry is in progress, starting with the relaxation of the travel restrictions for the Asia-Pacific region in early 2023. Ancillary services are an excellent option for enhancing customer experience and revenue generation. They would help airline, rail, and hotel companies with travel returns so that the returns could even exceed those before the pandemic. Travelers are more interested in a streamlined travel experience for innovation and comfort, improving their journey. The ancillary services like upgrades and extra space beside their seats for flight reservations would make travel more pleasant. More space gives them an area to stretch and relax, and the upgrades allow travelers to avail of premium products and services that are generally out of reach. CEO of Plusgrade, Ken Harris, said, "We are thrilled to join forces with AirAsia to support them in driving meaningful ancillary revenue through incredible traveler experiences." He added, "We look forward to supporting AirAsia as they continue to innovate and develop new products and services for their customers, and to expanding our footprint in the thriving APAC region." (Source – Cision PR Newswire) Group Chief Commercial Officer of AirAsia, Ms. Karen Chan said, "This collaboration will enable us to offer more passengers the chance to access our premium products and services, such as our award-winning premium flatbeds or hot seats with extra legroom. We are confident that our guests will love this innovative and seamless way to enhance their travel experience." (Source – Cision PR Newswire) About Plusgrade Headquartered in Montreal, Quebec, Plusgrade, an IT consulting and services provider for the travel industry, offers solutions for ancillary revenue powerhouse, upsell, merchandising, and revenue upgrade platforms for the airline industry worldwide. It assists airline, hospitality, passenger rail, cruise, and financial services companies with revenue generation through excellent customer experience. Its ancillary revenue powerhouse generates massive revenue in a single new revenue opportunity in its platform for its partners. In addition, it enhances travel experiences for its partners' passengers and guests. Finally, its premium upgrade bidding accelerates return on unsold premium inventory for an engaging and effortless customer journey.

Read More

TRAVEL TECHNOLOGY, COMMERCIAL TRAVEL

CLEAR Launches a New Identity Verification Technology at Long Beach Airport

CLEAR | January 25, 2023

On January 24, 2023, the consumer services company - CLEAR launched its identity verification technology at Long Beach Airport, making travelers' identity screening quick and effortless. CLEAR's network is specialized to verify the identities of its members by scanning their eyes or fingers instead of identity proofs like a driver's license. After verification, the CLEAR ambassador will take the member through a specific lane to TSA physical security. It will save the time of the member waiting for security screening approval. This new launch is set to generate a profit of around 1.2 million dollars, along with creating 23 job opportunities. Members, who opt for the CLEAR Plus feature, will get access to this new identity-verification technology, which would cost around $16 per month, billed annually. This membership is discounted for American Express, United Airlines, and Delta Air Lines members. The newly-registered active members who are military, veterans, and government officials will also be charged less. Besides, the member can also add family members to their CLEAR Plus account, which would cost $60 for one adult per year. CLEAR's CEO, Caryn Seidman-Becker, said, "California continues to be an incredibly important market for CLEAR, and we're excited to kick off 2023 by further expanding our footprint in Southern California. Launching at Long Beach Airport means locals and tourists alike can enjoy our predictable, friction-free travel experience in even more places – which is all part of our mission to transform the way people live, work and travel." (Source – Cision PR Newswire) About CLEAR CLEAR has been making identity verification frictionless since 2010. Its new lanes are accessible at San Diego International Airport, Ontario International Airport, Palm Springs International Airport, Los Angeles International Airport, and Long Beach Airport. In addition, the company also features a free LAX Fast Lane, a virtual queueing pilot. This feature allows travelers to plan ahead of time and even book a time slot for a party at the security checkpoint.

Read More

TRAVEL TECHNOLOGY

Plusgrade Expands Ancillary Revenue Solutions with UpStay Acquisition

Plusgrade | February 23, 2023

Plusgrade, the global travel industry's premier provider of ancillary revenue solutions, recently announced the acquisition of UpStay, a growing upgrade and ancillary revenue solutions provider for the hospitality industry. UpStay supports hundreds of hotels throughout 17 countries by aiding hoteliers in growing ancillary revenue by delivering numerous value-added revenue streams to their guests. Since its inception in 2019, UpStay has been acknowledged for its innovative technology, receiving the 2021 People's Choice Innovation Award (Phocuswright Travel Awards) and the 2022 World's Best Hotel Tech Startup (World Travel Tech Awards). Plusgrade's acquisition of Points, the global leader in powering loyalty commerce, brought together two of the largest ancillary revenue solutions under one umbrella. Now, the company has initiated a new phase of rapid expansion. By adding UpStay, which provides hotel upgrades and other ancillary revenue solutions, to its portfolio, enhances its ability to deliver comprehensive and diverse services to its global customer base. This move positions Plusgrade to make a more significant impact on travel businesses worldwide, ultimately leading to increased customer satisfaction. UpStay will be incorporated into the Plusgrade brand over the next few weeks and will operate as Plusgrade going forward. Ken Harris, CEO of Plusgrade, shared, "The acquisition of UpStay is another step forward for our vision and mission of becoming the Global Ancillary Revenue Powerhouse." He adds, "We have been accelerating this mission through a series of innovations, launches and acquisitions, and have come into 2023 as a powerhouse for the global travel industry. We are thrilled to have the UpStay team join us, and look forward to tapping into their expertise and innovative technology to bring even more value to our now 200+ airline, hospitality, cruise, rail and financial services partners around the world." (Source – PR Newswire) About Plusgrade Plusgrade offers a portfolio of premium ancillary revenue solutions that power the travel industry. With over 200 clients from various sectors, including airline, cruise, passenger rail, hospitality, and financial services, the company creates new, meaningful revenue streams by delivering exceptional customer experiences. As an ancillary revenue powerhouse, it has created new revenue opportunities worth billions of dollars across its platform, enhancing travel experiences for millions of passengers and guests. Founded in 2009 with headquarters in Montreal, the organization has a global presence with offices located worldwide.

Read More