TripAdvisor debuts self-service ad platform

Mobile Marketing Magazine | November 20, 2019

TripAdvisor has launched its first self-service advertising platform, enabling small and medium-sized businesses and agencies to take control of their cross-platform ad campaigns on the travel and restaurant reviews platform. The TripAdvisor Media Manager enables advertisers to build their ads directly within the platform, where they can upload their own creative, set their own campaign budget and schedule, and monitor results and adjust as they see fit. Businesses can also utilise three targeting options – including user location, browsed locations, and recent travel planning activities – to reach consumers with their content. “We’re excited to enable local and small businesses to easily and quickly create and upload their own campaigns that they can push live on TripAdvisor in a streamlined way. The real benefit is the ability to quickly grow a business by reaching nearly 460m loyal, engaged and connected travellers who want to hear from brands that are relevant to them,” said Christine Maguire, vice president of advertising revenue for TripAdvisor.

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Notabene report findings reveals growth in Travel Rule adoption globally

prnewswire | April 25, 2023

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TRAVEL TECHNOLOGY

TravelCenters of America Continues Enhancing Full-Service Restaurants

TravelCenters of America | March 17, 2023

TravelCenters of America Inc., nationwide operator and franchisor of the TA, Petro Stopping Centers and TA Express travel center network, announced today exciting updates to its full-service restaurant business. Chef Maira Isabel now serves as TA’s Corporate Executive Chef, and will focus on adding flavorful, healthy offerings and integrating food trends and regional specialties into the menus of TA’s Country Pride and Iron Skillet restaurants. Before moving to the US, Chef Maira was a chef and on-air talent for multiple television shows for many years and was the Puerto Rico hostess of Bizarre Foods – Travel Channel. Her career has spanned TV, print and online publications including the Cooking Network, Travel Channel and Food & Beverage Magazine and she is a best-selling cookbook author. She has spent time perfecting her culinary skills in Italy, France, Colombia, Spain, Mexico and Morocco. With over 150 full-service restaurants nationwide, TA continues expanding its portfolio to serve the needs of all travelers. In addition to proprietary brands Country Pride and Iron Skillet, TA launched Fork & Compass in January 2023 in Perrysburg, Ohio. Fork & Compass is designed to be an attractive option for all travelers and a destination spot for the community, with unique food options in a casual, comfortable, family-friendly atmosphere. TA also added five IHOPs and two Black Bear Diners in 2022, with plans to open more full-service restaurants this year. TA will continue supporting the health and well-being of all travelers through its collaboration with Cleveland Clinic. Chef Maira’s menus will offer healthy meal options approved by Cleveland Clinic and highlighted with a heart-healthy logo. TA plans to expand beyond these menu offerings by working with Cleveland Clinic to identify healthy snack and grab-and-go food options in its travel stores. “Chef Maira’s diverse background working in restaurants around the world, coupled with her sincere passion and enthusiasm, will elevate the sit-down dining experience at our travel centers,” said Lloyd Sanford, SVP, Hospitality. “Every culinary decision will be focused on ensuring we deliver on our mission of returning every traveler to the road better than they came.” About TravelCenters of America TravelCenters of America Inc. is the nation's largest publicly traded full-service travel center network. Founded in 1972 and headquartered in Westlake, Ohio, its over 18,000 team members serve guests in 285 locations in 44 states, principally under the TA®, Petro Stopping Centers and TA Express® brands. Offerings include diesel and gasoline fuel, truck maintenance and repair, full-service and quick-service restaurants, travel stores, car and truck parking and other services dedicated to providing great experiences for its guests. TA is committed to sustainability, with its specialized business unit, eTA, focused on sustainable energy options for professional drivers and motorists. TA operates over 600 full-service and quick-service restaurants and nine proprietary brands, including Iron Skillet® and Country Pride.

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AIRLINES AND AIRPORTS

WTTC Announces Hotel Sustainability Basics

World Travel & Tourism Council | March 14, 2023

World Travel & Tourism Council (WTTC), a travel arrangement services company, has recently announced the Hotel Sustainability Basics (Basics) at ITB Berlin. Basics help tourist accommodation providers with their sustainability journey. Basics is a set of globally accepted criteria that hotels should implement at least to generate a responsible and sustainable business in Travel & Tourism. The industry supports it and compiles all tourist accommodation providers, regardless of their size and location. A group of influential global hotel brands came together to demand it. It emphasizes a possible starting point over other sustainability initiatives. It will inspire accommodation providers worldwide to start their sustainability journeys and fulfill the fundamental standards of the sector. It compromises 12 essential criteria and is available to all hotels. This endeavor aims to build a strong base for complex sustainability schemes and enhance sustainability across the industry. It got recognition from the Sustainable Hospitality Alliance as a starting point for the net positive industry. This alliance is the one that announced the latest version of the 'Pathway to Net Positive Hospitality.' WTTC has partnered with Green Key and SGS to design an online verification system to ensure the program's validity. President & CEO of WTTC, Julia Simpson said, "We are incredibly proud to launch our Hotel Sustainability Basics and its verification scheme. The initiative is a response to the sector's need for a baseline for hotels and other tourist lodgings to introduce the exacting sustainability standards." She added, "Our research shows that most business owners are aware of their responsibility to the environment but need a step-by-step guide that is scientifically verifiable. It is a testament to the need for such a scheme that already thousands of hotel properties from around the world have committed to implement Basics, and from today can begin the verification process." (Source – Cision PR Newswire) About World Travel & Tourism Council Headquartered in London, United Kingdom, World Travel & Tourism Council (WTTC) is a non-profitable and non-government organization dedicated to travel and tourism, founded in 1990. It specializes in the authority on world travel & tourism, travel, tourism, research, economics, private sector, government policies, economic impact, Covid-19 recovery, sustainability, and crisis preparedness. It represents the travel & tourism private sector at a global level. It connects industry experts, CEOs of travel & tourism companies and organizations worldwide. Its focuses on Security & Travel Facilitation, Crisis Preparedness & Management, and Sustainable Growth in the travel field.

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