TripAdvisor debuts self-service ad platform

Mobile Marketing Magazine | November 20, 2019

TripAdvisor has launched its first self-service advertising platform, enabling small and medium-sized businesses and agencies to take control of their cross-platform ad campaigns on the travel and restaurant reviews platform. The TripAdvisor Media Manager enables advertisers to build their ads directly within the platform, where they can upload their own creative, set their own campaign budget and schedule, and monitor results and adjust as they see fit. Businesses can also utilise three targeting options – including user location, browsed locations, and recent travel planning activities – to reach consumers with their content. “We’re excited to enable local and small businesses to easily and quickly create and upload their own campaigns that they can push live on TripAdvisor in a streamlined way. The real benefit is the ability to quickly grow a business by reaching nearly 460m loyal, engaged and connected travellers who want to hear from brands that are relevant to them,” said Christine Maguire, vice president of advertising revenue for TripAdvisor.

Spotlight

Business tourism or business travel is a more limited and focused subset of regular tourism. During business tourism (traveling), individuals are still working and being paid, but are doing so away from both their workplace and home. Some definitions of tourism exclude business travel. However, the World Tourism Organization (UNWTO) defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes".

Spotlight

Business tourism or business travel is a more limited and focused subset of regular tourism. During business tourism (traveling), individuals are still working and being paid, but are doing so away from both their workplace and home. Some definitions of tourism exclude business travel. However, the World Tourism Organization (UNWTO) defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes".

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