TripAdvisor debuts self-service ad platform

TripAdvisor has launched its first self-service advertising platform, enabling small and medium-sized businesses and agencies to take control of their cross-platform ad campaigns on the travel and restaurant reviews platform. The TripAdvisor Media Manager enables advertisers to build their ads directly within the platform, where they can upload their own creative, set their own campaign budget and schedule, and monitor results and adjust as they see fit. Businesses can also utilise three targeting options – including user location, browsed locations, and recent travel planning activities – to reach consumers with their content. “We’re excited to enable local and small businesses to easily and quickly create and upload their own campaigns that they can push live on TripAdvisor in a streamlined way. The real benefit is the ability to quickly grow a business by reaching nearly 460m loyal, engaged and connected travellers who want to hear from brands that are relevant to them,” said Christine Maguire, vice president of advertising revenue for TripAdvisor.

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Travel Technology, Airlines and Airports

Sabre and IAG expand partnership with multi-year distribution agreement including NDC content

PR Newswire | January 11, 2024

Sabre Corporation, a leading software and technology provider to the global travel industry, has entered into a multi-year distribution agreement with International Airlines Group (IAG) that will expand their existing partnership and further promote modern travel retailing practices. The agreement will allow Sabre-connected travel buyers and agencies to sell traditional EDIFACT content as well as having competitive access to NDC offers from British Airways, Iberia, Aer Lingus and Vueling – including Additional Price Points and ancillaries – through the Sabre travel marketplace globally. This enhanced content will provide travel agencies with a wider range of options to compare and shop for, while travelers will benefit from an improved experience with more choice and transparency. Sabre and IAG's airlines are working closely together and will communicate as NDC content is rolled out to Sabre-connected travel agencies on a carrier-by-carrier basis. The agreement between Sabre and IAG underscores the industry's shift towards modern travel retailing, where airlines can differentiate their offerings and provide more personalized experiences to travelers. Both Sabre and IAG are committed to advancing the NDC standard as a key component in the industry's evolution towards modern airline retailing enabled by offers and orders. Colm Lacy, British Airways' Chief Commercial Officer, said: "We are on a journey to A Better BA and we continue to invest across the business as part of that commitment. Not only are we improving the experience of those customers who fly with us, but also the way we work with our valued travel agent and travel buyer partners. We understand how valuable retailing is to them, and IAG's partnership with Sabre allows us to make a wide range of attractable offers available even further across the globe." This agreement is another milestone in the IAG strategy to embrace digital retailing practices and offer more opportunities for customers to access NDC content. The partnership with IAG demonstrates Sabre's continued commitment to driving value and serving the diverse interests of the global travel ecosystem. "We are very excited about what's ahead. The travel industry is entering a new era of personalized retailing that will bring better experiences for travelers and new revenue opportunities for airlines and travel agencies," said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. "It's fantastic to work with a strong, forward-thinking partner like IAG that is just as committed as we are to driving the industry forwards."

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Hospitality Trends, Hospitality Management

My Place Hotels of America Opens My Place Hotels-Idaho Falls, ID

PR Newswire | January 25, 2024

My Place Hotels of America has officially opened My Place Hotels-Idaho Falls, ID, in Idaho Falls, ID. This marks the 70th open and operating My Place property nationally. Guard Hospitality manages the property, which is owned by MP Idaho Falls and was developed by Legacy Builders. The 64-key property is pet-friendly and offers many amenities, including complimentary high-speed Wi-Fi, onsite laundry, a grilling station, and a 24-hour grab-and-go store stocked with food, beverages, and other necessities. Each guestroom includes a full kitchen and coffee maker. The property sits just minutes from the heart of historic downtown Idaho Falls and is adjacent to the new Snake River Landing Development. Idaho Falls is the largest city East of Idaho's capital, with an estimated population of approximately 64,000 people. The city serves as the commercial, cultural, and healthcare hub for Eastern Idaho, Western Wyoming, and Southern Montana. Idaho Falls' location in the greater Bonneville County is often referred to as the "Gateway to Yellowstone Park" due to its proximity to one of the nation's most popular national parks and its own recreational activities. My Place Hotels-Idaho Falls is also the official hotel partner of the Idaho Falls Spud Kings, one of the newest franchises in the United States Premier Hockey League (USPHL)'s Tier 3 Mountain Division, and is minutes from Mountain America Center, where the Spud Kings play. "We were very excited to see My Place Hotels-Idaho Falls officially open its doors at the end of 2023," stated Ryan Rivett, co-founder and CEO of My Place Hotels. "This property boasts an incredible location, and we are confident that our robust offerings will distinguish us in this dynamic market. As we look forward to additional openings in 2024, we are eager to leverage our momentum to expand our presence with a focus on strategic growth."

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Hospitality Trends, Cruise

Viking Launches New "Discover More" Sale

Viking | January 04, 2024

Viking® today announced the Discover More sale, providing North American travelers with a variety of new booking incentives across the company's collection of river, ocean and expedition voyages. From now through January 31, 2024, Viking is offering special fares, up to free airfare and a $25 deposit on all itineraries—as well as additional savings for both new and returning guests. "For more than 26 years, we have invited curious travelers to explore the world in comfort. We focus on the destination, and we design travel experiences for the thinking person. This approach has always allowed our guests to discover more history, science and culture when they travel with us," said Torstein Hagen, Chairman of Viking. "As this new year begins, we look forward to welcoming returning guests back on board, as well as introducing new travelers to the Viking way of exploration." Viking now explores all seven continents, with river, ocean and expedition voyages calling in more than 500 ports in more than 85 countries. Highlights of the company's most popular itineraries include: Viking Homelands (15 days; Stockholm – Bergen) – Sail historic waters and discover more of Scandinavia with overnights in Stockholm, Oslo and scenic Bergen. See charming Ålborg and Gdańsk, and visit the grand cities of Berlin and Copenhagen. Witness breathtaking scenery from your ship as she glides through majestic Norwegian fjords in the legendary homelands of the Vikings. Empires of the Mediterranean (10 days; Venice – Athens) – Ten days. Nine magnificent destinations. One epic journey. Sail the Adriatic and Aegean, taking in all the riches of this fabled region. On an exploration bookended by iconic Venice and Athens, discover the ancient ruins of Olympia and the Acropolis. Explore the medieval warrens of Zadar and Dubrovnik, and admire the famed whitewashed villages of Santorini. Delight in the beauty of Corfu and be captivated by Koper, the gateway to picturesque Slovenia. Rhine Getaway (8 days; Amsterdam – Basel) – Explore one of Europe's best-loved rivers. Discover the turreted fortresses, grand cathedrals, historic cities, medieval towns and stunning scenery of the Middle Rhine—a UNESCO World Heritage Site. Taste the region's renowned white wines, the roots of its terraced vineyards reaching back to Roman times. Savor the various culinary traditions of Alsace. With calls in Amsterdam, Cologne and Basel, this journey reveals a rich landscape of beauty and culture. Danube Waltz (8 days; Budapest – Passau) – Soak up soothing steam at a Budapest thermal bath. Learn to waltz at a Viennese dance school. Savor Austro-Hungarian cuisine in Vienna and Budapest. Admire the Wachau Valley's beauty. Explore lesser-known Central European cities like Bratislava and Passau. Witness daily monastic life on an exclusive visit to Göttweig Abbey. This eight-day itinerary reveals the best of these places while cruising leisurely through spectacular scenery. Great Lakes Collection (15 days; Ontario – Duluth) – Join Viking for a unique voyage across the historic waterways of all five of the majestic Great Lakes. Experience culture-rich urban centers and admire the awesome power of thundering Niagara Falls. Explore the granite islands and sheltered inlets of Georgian Bay and traverse the famous Soo Locks. Study the aquatic ecosystems of the lakes as you journey and venture into the dense boreal forests that line the shores of Lake Superior and Lake Michigan. Antarctic Explorer (13 days; Buenos Aries – Ushuaia) – This ultimate adventure takes you to the Antarctic peninsula, where you will witness towering glaciers, snow-covered landscapes, immense icebergs and once-in-a-lifetime wildlife viewing. In the footsteps of explorers such as Amundsen, Shackleton and Scott, you will be one of the few to discover the world's last truly wild frontier. Each day brings new surprises and the opportunity to change plans to maximize wildlife sightings and adapt to ever-changing weather. Heart of the Delta (12 days; New Orleans - Memphis) – Immerse yourself in history and heritage on this journey bookended by New Orleans and Memphis. Attend a Privileged Access Mississippi Delta blues experience in Greenville and be inspired by the stories of famed musicians and iconic civil rights heroes. Savor delicious Cajun and Creole cuisine, as well as Memphis's famous barbecue. And stir your soul with the rhythms of Dixieland jazz, Delta blues and gospel.

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