TripAdvisor debuts self-service ad platform

Mobile Marketing Magazine | November 20, 2019

TripAdvisor has launched its first self-service advertising platform, enabling small and medium-sized businesses and agencies to take control of their cross-platform ad campaigns on the travel and restaurant reviews platform. The TripAdvisor Media Manager enables advertisers to build their ads directly within the platform, where they can upload their own creative, set their own campaign budget and schedule, and monitor results and adjust as they see fit. Businesses can also utilise three targeting options – including user location, browsed locations, and recent travel planning activities – to reach consumers with their content. “We’re excited to enable local and small businesses to easily and quickly create and upload their own campaigns that they can push live on TripAdvisor in a streamlined way. The real benefit is the ability to quickly grow a business by reaching nearly 460m loyal, engaged and connected travellers who want to hear from brands that are relevant to them,” said Christine Maguire, vice president of advertising revenue for TripAdvisor.

Spotlight

Being online is an increasingly personal experience that people want to tap into at their own convenience, whatever the time of day and wherever they happen to be. Staying connected to the Internet is also essential for travelers. Mobile data traffic continues to grow every year and is expected to rise at a compound annual growth rate (CAGR) of around 40 percent in 2016-2022.

Spotlight

Being online is an increasingly personal experience that people want to tap into at their own convenience, whatever the time of day and wherever they happen to be. Staying connected to the Internet is also essential for travelers. Mobile data traffic continues to grow every year and is expected to rise at a compound annual growth rate (CAGR) of around 40 percent in 2016-2022.

Related News

DESTINATION AND TOURISM,HOSPITALITY TRENDS

Selina Expands into Wellness Market Through Global Retreats Partnership with Mantra, a Wellness Retreat Operator

Selina Hospitality PLC | November 04, 2022

Selina Hospitality PLC. (“Selina”; NASDAQ: SLNA), the fast-growing lifestyle and experiential hospitality company targeting millennial and Gen Z travelers has formed a strategic partnership with Mantra, a global retreat operator, to curate wellness retreats throughout Selina’s ecosystem of 163 locations across 25 countries and six contents. The expansion into the retreat market is a first for Selina, and will create a separate entity focused solely on building these enriching wellness experiences. Per Global Wellness Institute, the wellness economy is projected to reach nearly $7.0 trillion in 2025, and the Mantra partnership allows Selina to tap into this growing business segment all while maximizing synergies across distribution and operating expenses.Mantra is known for its transformative programs that create unique experiences by bringing together the best wellness instructors of yoga, meditation, and movement with a culinary experience, live music & day trips to deliver a full mind, body, soul retreat. Mantra will be curating local wellness talent (teacher, chefs, musicians, etc.) and developing customized programs across Selina's global and diversified hotel system, be it deep in the desert, the jungle or any number of Selina’s cool, urban locations. Selina is proud to champion a brand like Mantra and to be at the forefront of this evolution in global travel and retreat experiences. We see our partnership as an incredible opportunity to reach new customers and to enter the wellness market by providing leaders, teachers, and coaches with beautiful spaces to bring their unique skills and experiences to people around the world” said Selina VP Strategy, Steven O’Hayon. Prior to joining forces with Selina, Mantra had put together over 50 retreats, corporate offsites & festivals since its founding in June 2020. These events, which hosted over 5,000 people, took place in Israel, Greece, Cyprus, Egypt & Sri Lanka, and now through this partnership will expand out to even more places worldwide. “Partnering with a company that upholds such similar values and quality standards as Mantra is a dream for us. Having the support of Selina at this stage allows us to tap into their vast global reach and advanced systems to scale our presence and grow our community,” -Doron Domb, Mantra Founder & CEO. About Selina Hospitality PLC. Selina (NASDAQ: SLNA) is one of the world's largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Founded in 2014, each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations around the world – from urban cities to remote beaches and jungles. Selina's portfolio includes 163 open or secured properties across 25 countries and six continents. To learn more, visit www.selina.com or follow Selina o Twitter Instagram, Facebook or YouTube.

Read More

TRAVEL TECHNOLOGY, DESTINATION AND TOURISM

Amadeus to Make Buy Now Pay Later Option Available to Meet Traveler Demand

Amadeus | September 16, 2022

Uplift, the leading enterprise Buy Now Pay Later (BNPL) solution serving the world's top travel brands is partnering with Amadeus for U.S. and Canadian customers.According to research with travelers, 68% would spend more on travel if BNPL options were available. Travel remains a big-ticket item for consumers and especially so when planning a family or long-haul trip. Buy Now Pay Later (BNPL) options have emerged over recent years as a way to spread the cost of a purchase across several monthly payments, delivering additional flexibility for travelers. That's why Amadeus is partnering with travel specialist, Uplift, to bring BNPL services to its popular Amadeus Xchange Payment Platform (XPP), as part of a multi-provider BNPL ecosystem dedicated to travel. XPP is used by hundreds of airlines and travel companies to power every aspect of their payments, from fraud prevention to payment acceptance. Now, airlines, travel agencies and hotels can easily add BNPL options to their sales channels via a single connection to Amadeus – making 'Uplift' BNPL options more easily available to travelers across the industry. Travelers can choose to pay for travel in a series of installments over six, nine or twelve months. Already common to the retail sector, BNPL is particularly well suited to the travel industry due to the common requirement for upfront payments at the time of booking. Amadeus research with more than 5,000 travelers suggests 68% would spend more on travel if BNPL options were available, with 49% confirming they would be more likely to buy airline ancillary services. Beatrice Bouju, Head of Partnerships, Payments, Amadeus said: The growth of BNPL across all sectors has been remarkable and the message from travelers is clear – they want the choice to pay for the trip in installments. Such payment options will help travel's recovery by facilitating pent-up demand for higher value holidays as travel restrictions are lifted. She continued: Our vision for the Amadeus Xchange Payment Platform is a one-stop-shop for travel companies to access the latest in fintech innovation, so adding BNPL services from two travel specialists to the mix was an easy choice. "Travelers increasingly prefer the option to pay for a trip in installments, over two thirds of Uplift users chose BNPL because it reduces financial stress to pay over time versus all at once. BNPL has become a standard payment method across travel. Now, travel providers that rely on the Amadeus Xchange Payment Platform can add Uplift's flexible payments quickly and simply, immediately benefiting from stronger customer loyalty and increased bookings." -Tom Botts, Chief Commercial Officer, Uplift Amadeus XPP helps travel companies access the latest fintech innovations to improve the payment experience for travelers. About Amadeus Travel powers progress. Amadeus powers travel. Amadeus' solutions connect travelers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways. We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. We help connect over 1.6 billion people a year to local travel providers in over 190 countries. We are one company, with a global mindset and a local presence wherever our customers need us. Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys. Amadeus is an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. The company is also part of the EuroStoxx50 and has been recognized by the Dow Jones Sustainability Index for the last eight years. To find out more about Amadeus, visit www.amadeus.com. About Uplift Uplift is the leading Buy Now, Pay Later solution that empowers people to get more out of life, one thoughtful purchase at a time. Serving the world's top enterprise level travel brands, Uplift's complete range of flexible payment options drive higher conversion and loyalty for partners, while giving customers a simple, surprise-free way to pay over time with no late fees or prepayment penalties. Uplift is currently available throughout the United States and Canada. To learn more, visit Uplift.com.

Read More

AIRLINES AND AIRPORTS

Delta, Joby Aviation Partner to Pioneer Home-to-Airport Transportation to Customers

Delta, | October 11, 2022

Delta Air Lines (NYSE: DAL) is once again deepening its commitment to transform the future of travel: the airline is embarking on a multi-year, multi-market commercial and operational partnership with Joby Aviation, Inc. (NYSE: JOBY), to deliver transformational, sustainable home-to-airport transportation service to Delta customers, beginning in New York and Los Angeles.As part of the first-of-its-kind arrangement, the companies will work together to integrate a Joby-operated service into Delta’s customer-facing channels, providing customers who travel with Delta through New York and Los Angeles the opportunity to reserve a seat for seamless, zero-operating-emission, short-range journeys to and from city airports when booking Delta travel. Delta has made an upfront equity investment of $60 million in Joby, with the opportunity to expand the total investment up to $200 million as the partners achieve substantive milestones on the development and delivery of the service. The partners will work together to create a differentiated, premium experience for Delta customers featuring seamless booking, simplified transit and greater time savings. This will run alongside Joby’s standard airport service in priority markets. The partnership will be mutually exclusive across the U.S. and U.K. for five years following commercial launch, with the potential to extend that period. “Delta always looks forward and embraces opportunities to lead the future, and we’ve found in Joby a partner that shares our pioneering spirit and commitment to delivering innovative, seamless experiences that are better for our customers, their journeys, and our world, This is a groundbreaking opportunity for Delta to deliver a time-saving, uniquely premium home-to-airport solution for customers in key markets we’ve been investing and innovating in for many years.” -Delta CEO Ed Bastian. Delta has long made strategic investments in unique commercial partnerships that deliver value and drive growth for individual businesses. From investments in companies such as CLEAR and Wheels Up to a worldwide network of alliance partners Delta’s partnerships have played a key role in Delta’s efforts to transform the travel experience. “We share Delta’s unwavering commitment to delivering seamless and sustainable journeys to customers Their history of innovation, along with their vast operational expertise and leadership on climate change, make them incredible partners for Joby, and it’s an honor to be working alongside them.” -Joby Founder and CEO JoeBen Bevirt. Joby’s aircraft is designed to fly fast, quiet and sustainable trips in and around cities. The aircraft has flown more than 1,000 test flights, demonstrating its range, speed, altitude and low noise profile. The company was the first eVTOL company to be granted a G-1 (Stage 4) Certification Basis for its aircraft by the FAA and recently received its Part 135 Air Carrier Certification. Delta is differentiating and amplifying the customer experience with premium products, choices and solutions across the journey,” said Allison Ausband, Delta’s E.V.P. and Chief Customer Experience Officer. “Addressing what matters most to our customers is foundational to our focus, and our work with Joby is the latest in a series of ways we’re making the experience of travel more seamless, enjoyable and wait-free. This year alone, Delta unveiled multi-billion-dollar terminal transformations at both New York’s LaGuardia Airport and Los Angeles International, further cementing its commitment to those hubs and creating a more efficient and seamless experience for customers from the moment they arrive at the airport. The airline also continues to invest in digital identity technology in these and other airports, which allows customers to move through the airport using facial matching, eliminating the need to show a boarding pass or government ID and thereby expediting their journeys. Delta also recently debuted its Parallel Reality experience at Detroit Metropolitan Airport, bringing to life a technology that was first previewed at CES in 2020. About Delta Air Lines No one better connects the world. More than 4,000 Delta Air Lines (NYSE: DAL) flights take off every day, connecting people across more than 275 destinations on six continents with a commitment to industry-leading customer service, safety and innovation. As the leading global airline, Delta's mission is to create opportunities, foster understanding and expand horizons by connecting people and communities to each other and their potential. Delta is America's most-awarded airline thanks to the dedication, passion and professionalism of its people, recognized by Fortune and the Wall Street Journal, among many others. Connect with Delta on Delta News Hub, delta.com, via @DeltaNewsHub on Twitter and Facebook.com/delta. About Joby Joby Aviation, Inc. (NYSE:JOBY) is a California-based transportation company developing an all-electric vertical take-off and landing aircraft which it intends to operate as part of a fast, quiet, and convenient service in cities around the world. To learn more, visit www.jobyaviation.com.

Read More