TripAdvisor forms joint venture with Trip.com Group, reports decline in Q3 revenue

PhocusWire | November 07, 2019

TripAdvisor forms joint venture with Trip.com Group, reports decline in Q3 revenue
TripAdvisor is taking a new approach to its China business by entering into a strategic partnership with Trip.com Group (formerly Ctrip.com). Known as TripAdvisor China, the new joint venture gives Trip.com Group the long-term exclusive brand, content license and all assets of TripAdvisor’s business in China. As part of the agreement, TripAdvisor content will get distributed across the Trip.com Group portfolio of brands, including Skyscanner. The deal gives Trip.com Group a nomination right for one TripAdvisor Board seat, pending on regulatory approval.

Spotlight

Thailand is a collage of animated scenes that comprise bustling modern cities crowded with motorbikes and tuk-tuks, Buddhist temples tended by orange-robed monks, hill tribes selling handicrafts, lush landscapes dotted with traditional farming villages, ancient ruins and stunning coastlines peppered with gorgeous beaches and blue lagoons. Such a captivating portrait explains why Thailand is Southeast Asia’s most popular travel destination.

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TRAVEL TECHNOLOGY

Artificial Intelligence for True Cruise Opinion

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We've always heard that the internet is filled with cruise reviews and ship ratings. Cruisewatch, a tech company, is using artificial intelligence (AI) to monitor online comments and customer ratings for the benefit of travel advisors and cruise lines worldwide. With its latest review intelligence, the firm will show travel experts how cruise brands are placed in the industry and compared to other products - all from the traveler's truthful viewpoint. Big Data Brings Big Insights The travel consumer, like almost every other industry, enjoys ratings and word of mouth. Travel experts must keep up to date on the opinions of their potential clients as well as the types of experiences that each ship can have. Since no travel agency has time to read through millions of reviews every day, the travel industry needs a more intelligent solution. Cruisewatch, a startup, has been dealing with this very problem, developing technology capable of processing massive volumes of textual online reviews at once. Their strategy is focused on artificial intelligence and big data. As a result, they will automatically interpret and contextualize the written word of a customer review and assess the worth of a cruise. Cruise Ratings and Customer Clustering Behind the tech buzzwords of machine learning and natural language processing is machinery that offers deep insights into consumer satisfaction and emotions. Cruisewatch's technology contextualizes feedback, groups it into categories, and recognizes the most positive and negative aspects of a cruise ship and brand. It then summarises the gathered data, showing all ranking aspects at a glance. Simultaneously, the intelligence collects demographic data from customers and correlates it with their statements: "There are no two similar customers. We segment the data based on the type of customer so that travel experts can make high-quality recommendations to their clients "Markus Stumpe, CEO of Cruisewatch, says. Cruisewatch intends to develop more smart cruise platforms to provide more useful insights into target groups and needs. To aid the industry's recovery from the Corona crisis, the company offers attractive offers to pilot customers. About Cruisewatch Cruisewatch.ai is a cruise startup funded by investors. They have been working to innovate the travel industry since 2016. The company's current goal is to digitize travel agents and experts all over the world. The company's data-driven and AI-powered cruise technology enhances cruise advice and enhances the sales workflow. Their product portfolio includes everything from market transparency tools including pricing alerts to customer insights and matchmaking tools. All are designed in modules that can be consumed separately.

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Spotlight

Thailand is a collage of animated scenes that comprise bustling modern cities crowded with motorbikes and tuk-tuks, Buddhist temples tended by orange-robed monks, hill tribes selling handicrafts, lush landscapes dotted with traditional farming villages, ancient ruins and stunning coastlines peppered with gorgeous beaches and blue lagoons. Such a captivating portrait explains why Thailand is Southeast Asia’s most popular travel destination.