TripAdvisor Introduces TripAdvisor Connect

Travel Trends Today | October 10, 2019

TripAdvisor, the world’s largest travel information platform, today announced that TripAdvisor Connect, previously in beta testing, has officially launched on Facebook and Instagram.  This off-platform media solution is guided by traveller and diner data, enabling advertisers to reach custom audiences beyond TripAdvisor’s website and app. TripAdvisor Connect helps advertisers leverage the power of the @TripAdvisor brand on social media channels like Facebook or Instagram to gain exposure to targeted and highly engaged audiences.  TripAdvisor’s new and growing media solutions team aims to further expand TripAdvisor Connect to other media channels in the near future where the company is engaged with consumers.

Spotlight

Digitalization hasn’t just changed the way people shop and pay for travel, it has raised customer expectations – over price, over user journey and, increasingly, over ways to pay. Travel companies could be forgiven for thinking that matching those expectations will be a complex and costly integration project on their online checkout page. But it needn’t be. And travel companies must keep up if they’re to stay in the game.

Spotlight

Digitalization hasn’t just changed the way people shop and pay for travel, it has raised customer expectations – over price, over user journey and, increasingly, over ways to pay. Travel companies could be forgiven for thinking that matching those expectations will be a complex and costly integration project on their online checkout page. But it needn’t be. And travel companies must keep up if they’re to stay in the game.

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