TripAdvisor Plots Loyalty Program in Campaign Against Google

Skift | August 13, 2019

TripAdvisor Plots Loyalty Program in Campaign Against Google
Think of an online travel booking experience, such as wandering through Priceline.com, Expedia.com, or Booking.com, and the first thing that comes to mind may not be a loyalty program. But in the long campaign against Google Travel, it could be a differentiating tool for online travel agencies.

Spotlight

Japan's tourism industry is on the verge of becoming a major economic engine for the country. In 2020, Japan will host the Olympic and Paralympic Games and enjoy a global platform for its people, culture, and landmarks. Recently, tourism has been positioned as an engine to solve social challenges in Japan and support economic growth. The March 2015 McKinsey Global Institute report, The Future of Japan: Reigniting Productivity and Growth, described how Japan has the potential to more than double its annual GDP growth, to 3 percent, by increasing productivity. This insight is also applicable to tourism, and this report investigates the challenges and potential impact of several initiatives aimed at addressing obstacles to realizing its inbound tourism goals.

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Spotlight

Japan's tourism industry is on the verge of becoming a major economic engine for the country. In 2020, Japan will host the Olympic and Paralympic Games and enjoy a global platform for its people, culture, and landmarks. Recently, tourism has been positioned as an engine to solve social challenges in Japan and support economic growth. The March 2015 McKinsey Global Institute report, The Future of Japan: Reigniting Productivity and Growth, described how Japan has the potential to more than double its annual GDP growth, to 3 percent, by increasing productivity. This insight is also applicable to tourism, and this report investigates the challenges and potential impact of several initiatives aimed at addressing obstacles to realizing its inbound tourism goals.