Hospitality Trends, Hospitality Management
PRNewswire | August 08, 2023
Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, announced a new collaboration. In today's era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide with a powerful combination of advanced booking technology and data-driven marketing solutions. This will enable hoteliers to effortlessly reach travellers searching for a place to stay and drive direct bookings on their website, ultimately leading to increased revenue.
"With travellers increasingly relying on multiple digital channels to discover, plan and book their trips, the hospitality industry is undergoing a profound shift," said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships, Sojern. "This collaboration between Sojern and Profitroom is perfectly timed to address the evolving needs of hoteliers of all sizes, helping them navigate the complex landscape of digital marketing and guest acquisition, and ultimately drive measurable results while boosting profitability. In an exciting year for Sojern, we are thrilled to partner with Profitroom to empower hotels with the tools and insights they need to succeed in today's competitive market."
As a leading provider of hospitality technology solutions, Profitroom boasts one of the highest-converting booking engines on the market, complemented by powerful marketing automation tools, an advanced channel manager, and a website builder. By integrating these offerings with Sojern's digital marketing capabilities, hoteliers can optimise their online presence, attract high-value guests, and streamline operations. Furthermore, Sojern recently introduced its suite of Guest Experience Solutions through the acquisition of VenueLytics. Sojern's enhanced Travel Marketing Platform now enables hotels to engage with guests throughout their entire journey.
"We are excited to join forces with Sojern and help hoteliers accelerate growth while increasing direct online revenue," said Samantha Williams, Commercial Director, Profitroom. "By leveraging each other's strengths, we will equip hotels with a winning combination of innovative technology and data-driven marketing solutions. This partnership will enable hotels to stand out in a crowded marketplace, increase direct bookings, and boost revenue. Profitroom has already made significant progress in the Polish, South African, LATAM, UK and Nordic markets with among 3,500 hotels and resorts worldwide. This new partnership with Sojern will further enhance our global reach amongst hoteliers."
Sojern recently announced the latest version of its Sojern Travel Marketing Platform, featuring enhanced AI-powered audiences, showcasing the company's commitment to leveraging its deep technological expertise on a global scale. By continuously advancing its platform and investing in partnerships like the one with Profitroom, Sojern demonstrates dedication to innovation and delivering exceptional results to its 10,000 customers annually around the world. Profitroom, at the forefront of hotel technology solutions, assists hotels in adapting to evolving technology landscapes by introducing innovative ways to engage with customers while saving them time. Notably, Profitroom recently introduced an AI-based automatic copywriter, simplifying the process of creating compelling email campaigns. This cutting-edge technology enables hotels to generate tailored messages for guests with just a few clicks.
Sojern is set to join Profitroom at their On Tour event in Johannesburg on Tuesday, August 22, 2023. The series of events, which will be hosted in Cape Town, Johannesburg, Pietermaritzburg, Hoedspruit and Nelspruit, aims to equip hoteliers with the best hospitality booking technology, offering discussions on the latest trends and highlighting strategies to increase revenue. Providing hoteliers with a networking platform and opportunities to develop industry relationships, the event also offers tools to keep them updated with the latest insights and trends, positioning them at the forefront of the industry. Sojern is among an esteemed group of partners joining Profitroom throughout the tour.
About Sojern
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveller intent data, Sojern provides multichannel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to engage and convert travellers around the world.
About Profitroom
Profitroom powers more than 3,500 outstanding leisure hotels and resorts across the world.
The award-winning Profitroom Suite exposes hotels' full business potential with the complete set of e-commerce tools and industry-leading experience personalisation. Profitroom reservation platform supports all channels and yields direct bookings performance. It's built on the guest-centric foundations to strengthen guest loyalty and retention.
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Travel Technology, Business Travel, Airlines and Airports
PR Newswire | August 23, 2023
TravelBank is now offering New Distribution Capability (NDC) booking features with American Airlines through the TravelBank platform. The investments in technology made by American Airlines and TravelBank, which is now part of U.S. Bank, provide customers an enhanced shopping experience with more access to fares and greater availability of services and benefits offered by American Airlines through the TravelBank platform.
TravelBank users are now able to use credits from a canceled or changed flight to keep everything in one place. Now, American Airlines makes legacy EDIFACT tickets exchangeable through NDC-based connections. It is the first airline to have this type of functionality. Users can expect a consistent and seamless experience booking, canceling, and rebooking any American Airlines flight booked on TravelBank regardless of the content source.
"American Airlines is focused on providing a modern retailing experience and this is just one more initiative that gives customers access to enhanced content and functionality," said Neil Geurin, managing director of Airline Retailing, American Airlines.
American Airlines makes it easier for its fliers using TravelBank to:
Reschedule flights and turn canceled flights into new flight fares;
Use existing tools and browse the ecosystem on their own, shortening processing times and
Benefit fromNDC options, resulting in a more seamless experience with relevant, tailored content via modern retailing channels.
"American Airlines is helping us maintain our mission of bringing customers a best-in-class experience and the most up-to-date technological advancements," said Duke Chung, co-founder and CEO of TravelBank. "Customers booking on American Airlines will now have the most seamless experience from pre-booking to post-booking."
About TravelBank
TravelBank is an all-in-one travel, expense, and corporate card management platform acquired by U.S. Bancorp, parent company of U.S. Bank, in 2021. TravelBank powers data-backed financial decisions for more than 15,000 companies. TravelBank helps reduce company expenditure by 30% on average while improving the employee experience through a user-friendly design, fast expense reimbursements, and travel rewards program. Businesses can design and deploy custom travel and work from home expense policies with ease, and create a baseline for spend that matches the needs of an organization. TravelBank's platform guides employees to stay within their company budget, so financial admins and decision-makers can focus on the core business, not the nuances of a company policy. Organizations of all sizes can harness the experience of TravelBank's in-house travel team alongside a dedicated customer success team for 24/7 concierge-level support, available by phone, email, or chat. Learn how to better manage your company's business spend by visiting travelbank.com today.
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Hospitality Management
prnewswire | July 18, 2023
AirDNA, a leading short-term rental (STR) data provider, announced today the acquisition of the pioneering location intelligence platform Arrivalist. This strategic acquisition marks an important milestone in AirDNA's commitment to elevating the standard of data-driven decision-making within the hospitality industry. AirDNA and Arrivalist will sit within predictis, a family of leading software-enabled data businesses. predictis is a portfolio company of Alpine Investors, a people-driven private equity firm that invests in software and services businesses.
"By welcoming Arrivalist to AirDNA, we're accelerating our growth trajectory and reinforcing our commitment to delivering industry-leading insights to our customers. The union of our powerful data platforms will provide businesses with unrivaled intelligence, empowering them to strategize with increased precision," said Demi Horvat, AirDNA's CEO.
AirDNA's acquisition of Arrivalist also marks a key next step in predictis' journey to build a world-class investment and operating platform for data founders and entrepreneurs. "AirDNA's acquisition of Arrivalist represents a blueprint for continued add-on acquisitions to supplement organic growth and capitalize on derived data opportunities from adjacent data sets," said Jean-Marc Levy, CEO of predictis.
Arrivalist pioneered the use of location data in the travel industry, using its patented technology to create bold insights into the way travelers interact with destinations. The company's Calibrated Data, Arrival Lift, and other proprietary technologies have won the trust of 200+ travel marketers in 46 of the 50 states since its inception in 2011.
In addition to the expanded insights gained, the acquisition unites two highly talented teams. AirDNA and Arrivalist both possess exceptional technical talent, including data scientists, data engineers, and account managers with deep industry expertise. The integration of these teams will propel the development of state-of-the-art solutions that meet the evolving needs of the industry.
"We're delighted to join with AirDNA to bring customers even more insights, resources, and innovative products. Bringing together these two powerhouses creates tremendous opportunities for future growth and continued innovation," commented Cree Lawson, CEO of Arrivalist. "This partnership with AirDNA and predictis will create unprecedented new value for our customers."
AirDNA and Arrivalist have already established themselves as integral players in guiding decisions for Destination Marketing Organizations (DMOs), hotels, and other customers. The acquisition is expected to bring customers access to a broader range of products and services, improved support and expertise, and enhanced innovation. Customers of both companies can expect a seamless transition during the integration process.
Cosine Group served as the financial advisor to Arrivalist.
About AirDNA
AirDNA is a global authority in short-term rental data, offering comprehensive insights and analytics to empower businesses in the short-term rental industry. AirDNA helps vacation rental hosts, managers, and investors make smarter decisions in any market or economic climate. For every short-term rental question, AirDNA has the answer.
About Arrivalist
Arrivalist is a leading location intelligence platform in the travel industry. The company uses mobile location datasets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. Over 200 travel marketers, including 100 cities, 40 US states, and 4 of the top 10 US theme parks, use these insights to inform media strategy, operations, and destination development.
About predictis
predictis is Alpine Investors' data software business platform. It is the home for data founders and entrepreneurs who seek to scale their businesses as they set out to democratize data and unlock its transformative power. predictis is founded on the thesis that aggregating vertical software-enabled data businesses will unlock significant value for acquired businesses and generate above-average business results. predictis seeks to acquire, operate, and grow leading data software businesses across multiple industry verticals. Founders and data companies interested in learning more about partnering with predictis should contact James Reaney or Pat Eble at jreaney@alpineinvestors.com or peble@alpineinvestors.com. For more information, visit www.predictisdata.com.
About Alpine Investors
Alpine Investors is a people-driven private equity firm committed to building enduring companies by working with, learning from, and developing exceptional people. Alpine specializes in investments in the software and services industries. Alpine's PeopleFirst strategy includes a talent program that allows Alpine to bring leadership to situations where additional or new management is needed post-transaction. Alpine has over $15 billion in assets under management as of March 31, 2023 and has three offices in San Francisco, New York, and Salt Lake City. For more information, visit www.alpineinvestors.com and https://www.alpineinvestors.com/terms-of-use/ for full disclaimers including, but not limited to, third-party reviews and Alpine Operations Group.
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