Trivago Acquires Germany-based Startup -- and Online Travel Agency

Trivago | January 15, 2021

Trivago acquires, a Germany-based startup - and online travel service - focusing on travelers who are searching for short breaks.

Explicit terms of deal - a 100% share takeover - have not been unveiled.

It is the first acquisition for convenience search site Trivago since it purchased TripBuddy, an AI-led personalization engine, in May 2018.

The arrangement is being heralded as a chance for Trivago to put its "marketing and product expertise" into the brand and offer hotel content.

The 2016-established bundle travel out startup claims to have deals accessible for 30,000 hotels in 400 objections, selling on the two its site and mobile applications in business sectors including Germany, Austria, Switzerland, U.K. furthermore, the U.S.

The organization was made by Tobias Boese, Ralf Usbeck and Tom Hulser.


As one can guess, we all love traveling. Getting out and seeing the world is reinvigorating. However, while traveling is a great stress reliever, setting up a holiday can be a pain. We’d like to add the fact that setting up a holiday can be a pain not only for the traveller, if he chooses to go through the planning-booking process by himself, but also for the travel agent, if he doesn’t have the right tools to adapt to the quantity and rapidity of travellers’ requests.


As one can guess, we all love traveling. Getting out and seeing the world is reinvigorating. However, while traveling is a great stress reliever, setting up a holiday can be a pain. We’d like to add the fact that setting up a holiday can be a pain not only for the traveller, if he chooses to go through the planning-booking process by himself, but also for the travel agent, if he doesn’t have the right tools to adapt to the quantity and rapidity of travellers’ requests.

Related News


Airwallex partners with TripActions to support its global expenses and reimbursements

Airwallex | December 16, 2022

Global fintech Airwallex is pleased to announce that it has been chosen by TripActions as the partner of choice for its global cross-border payments and FX needs to support TripActions Liquid, its corporate card and expense management solution. With support from Airwallex’s global payments and banking infrastructure, TripActions can further streamline travel and expense management experiences for its customers across 130 markets by providing a seamless, cost-efficient way to convert and pay out funds in over 45 currencies. “Identifying faster, easier, and safer ways to move and manage money is key for businesses that want to grow at scale. At Airwallex, this is exactly the pain point that we are building a solution for, TripActions is the modern day, all-in-one solution for corporate travel and expense, and we are pleased that we are able to support them and their ambition as they look to grow and expand their business globally.” -Ravi Adusumilli, Global Head of Partnerships and General Manager, Americas at Airwallex. TripActions aims to make travel and expense easy, and Airwallex’s vision to deliver better experiences and tech solutions aligns exactly with that goal, said Michael Sindicich, EVP and General Manager of TripActions Liquid. With Airwallex, we are now able to reimburse our customers’ international employees in their local currencies instantly or on the same day in many countries, and we’re excited to continue working together as we bring more innovative features to businesses everywhere. Founded in Melbourne, Australia in 2015, Airwallex reported significant business growth in the last year, with revenues more than doubling year-over-year. In the US, Airwallex has also built steady traction, having experienced rapid customer growth, and having won “Startup of the Year” in this year’s US Fintech Awards. Today, the business operates with a still-growing team of 1,300 employees in 19 locations across Asia-Pacific, Europe, and North America. About Airwallex Airwallex is the leading financial technology platform for modern businesses growing beyond borders. With one of the world’s most powerful payments and banking infrastructure, our technology empowers businesses of all sizes to accept payments, move money globally, and simplify their financial operations in a single platform. Established in 2015 in Melbourne, Australia, our purpose is to connect entrepreneurs, business builders, makers and creators with opportunities in every corner of the world. Today, Airwallex has a global footprint across Asia-Pacific, Europe, and North America.

Read More


Journera Launches New Product for Destinations to Reach More Travelers and Drive Revenue

Journera | December 15, 2022

Journera, recognized as one of the World's 10 Most Innovative Travel Companies by Fast Company and a Technology Pioneer by the World Economic Forum, announced the launch of Journera® Audiences for destination marketing organizations and tourism boards. Journera® Audiences provides real-time and historical customer insights to help destinations reach more known travelers, optimize their marketing strategies, drive more revenue, and create more economic development for their destinations. Most destinations currently lack access to direct customer data, so they rely on outside customer insights and marketing channels to get out their messages, which often lack the precise targeting required to turn clicks into trips. Journera® Audiences is unique because it is based on first-party, real-time airline and hotel booking data from the largest U.S. travel brands. Journera serves up target audiences based on known travel behaviors and travel purchases right down to the customer ID level. "Launching an important new product in the tourism market is further affirmation of the power of real-time, first-party data to drive better marketing and customer engagement,Our message is simple for travel brands and destinations of every type: your own data is far more valuable when you pair it with first-party data from across the travel ecosystem." -Jeffrey Katz, CEO, Journera No matter where customers book - whether it's online, through an online travel agency, corporate booking or a global distribution system (GDS) - all bookings from all channels are captured and anonymized through Journera's patented 'cryptographically enforced data exchange.' Journera can access more than 325 million customers, 760 million reservations, and five-billion travel events. Journera® Audiences includes a wide array of filters that can be chosen by the destination marketing organization. They include historic bookings to the destination; historic bookings to similar destinations; active airline and hotel reservations to the destination (or to a competing destination); and customers whose past trips exhibit a high propensity to spend and travel again. Our approach solves the inefficiency challenge that destinations encounter when their target audiences are comprised of too many people with possible intent to visit the region or destination," said Maria Sheetz, Director of Sales, Tourism at Journera. "With Journera® Audiences you're reaching known travelers not bots, bookers not lookers. Journera's commercial partners include United Airlines, American Airlines, Hilton, InterContinental Hotels Group, Marriott International, Hyatt Hotels Corporation and many others. Together, these travel companies account for nearly 50 percent of all travel in the U.S. For more information about Journera's destination offering, visit About Journera Journera is a technology company that provides a secure, real-time data exchange for creating more seamless travel journeys. Through its platform, Journera creates a complete view of the traveler's journey in real-time, enabling travel-related companies to create better travel experiences that drive increased loyalty and direct engagement with customers. Journera was recognized as a 2021 'World's Most Innovative Company' by Fast Company. For more information, visit

Read More


Simpler Payments. On the Go. Regions Bank Launches Business Travel Solution for Corporate Banking Clients

Regions Bank | December 06, 2022

Regions Bank on Monday announced the launch of a virtual commercial card solution to facilitate quick, easy and on-the-go business travel payments for the bank’s Treasury Management clients.Visa Commercial Pay, offered in collaboration with Visa, the world’s leader in digital payments, and Regions Commercial Card Services, is the latest in a series of enhancements Regions offers its business clients to better manage cash flow and streamline operations. Specifically, this solution enables businesses using a travel management vendor to centrally manage reservations such as air travel, hotel, rail and car rental. It creates a seamless integration option for the reservation process and can deliver enhanced data on employee travel, full spend visibility for all company travel, and automated expense reconciliation through unique virtual card numbers. Additionally, the solution allows business travelers to view all reservations in one place, along with real-time updates on trip expenses, all within the Visa Commercial Pay app. Speed, convenience and ease-of-use are more important than ever, and Regions Bank takes a forward-looking approach toward connecting business clients with services that make managing money simpler and more intuitive, David LaPaglia, commercial card product and operations manager for Regions Bank. “The more we can make payments, cash flow and operations easier for our Treasury Management clients, the more time they can spend focusing on the core of their business and helping their companies succeed. Business travel is one area that can be particularly time consuming in terms of managing expenses and tracking charges. The Visa Commercial Pay Travel solution aims to fix that. Recently, Regions launched another digital solution enabling Corporate Banking clients to send real-time payments through the RTP® network from The Clearing House. The new real-time payments service is part of Regions’ iTreasury platform, which offers a wide range of competitive financial management options for businesses through the bank’s Treasury Management division. Further enhancements are planned, including an expansion of Visa Commercial Pay options beyond business travel support. In addition, Regions plans to launch Regions CashFlowIQSM in 2023. This new tool is being designed to improve cash flow for clients by providing seamless accounts payable, accounts receivable, invoicing, and business bill payment capabilities for small- and mid-sized businesses. “Regions consistently looks for ways to meet the emerging needs of business clients and provide options that help them simplify operations and focus more on revenue-producing activities, We are committed to being an important resource, and our team is proud to now offer Visa Commercial Pay Travel while creating more enhancements to launch soon.” -Bryan Ford, head of Treasury Management for Regions Bank. About Regions Financial Corporation Regions Financial Corporation (NYSE:RF), with $158 billion in assets, is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates approximately 1,300 banking offices and more than 2,000 ATMs. Regions Bank is an Equal Housing Lender and Member FDIC. Additional information about Regions and its full line of products and services can be found at

Read More