BUSINESS TRAVEL

Trivago Acquires Germany-based Startup -- and Online Travel Agency Weekend.com

Trivago | January 15, 2021

Trivago acquires Weekend.com, a Germany-based startup - and online travel service - focusing on travelers who are searching for short breaks.

Explicit terms of deal - a 100% share takeover - have not been unveiled.

It is the first acquisition for convenience search site Trivago since it purchased TripBuddy, an AI-led personalization engine, in May 2018.

The arrangement is being heralded as a chance for Trivago to put its "marketing and product expertise" into the Weekend.com brand and offer hotel content.

The 2016-established bundle travel out startup claims to have deals accessible for 30,000 hotels in 400 objections, selling on the two its site and mobile applications in business sectors including Germany, Austria, Switzerland, U.K. furthermore, the U.S.

The organization was made by Tobias Boese, Ralf Usbeck and Tom Hulser.

Spotlight

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s hopeful. He’s waiting. He knows he’ll come back with something. We’re talking metaphorically, of course. He’s not actually HOLDING a spreadsheet, he’s using Excel—because it’s the lowest hanging fruit. It’s free and easy to learn. And for a while, you know what? It works great. He can use VLOOKUPS and shortcuts to navigate. He can import booking results and activity metrics from Salesforce or his CRM. He can get so good at it that packaging complex algorithms becomes second nature.

Spotlight

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s hopeful. He’s waiting. He knows he’ll come back with something. We’re talking metaphorically, of course. He’s not actually HOLDING a spreadsheet, he’s using Excel—because it’s the lowest hanging fruit. It’s free and easy to learn. And for a while, you know what? It works great. He can use VLOOKUPS and shortcuts to navigate. He can import booking results and activity metrics from Salesforce or his CRM. He can get so good at it that packaging complex algorithms becomes second nature.

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