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HOSPITALITY TRENDS
businesswire | June 02, 2023
Sonder Holdings Inc, a leading next-generation hospitality company that is redefining the guest experience through technology and design, today opened The Arcadian, its sixth live property in Greater Boston. It becomes the largest hotel in Sonder’s portfolio, and one of its highest key-count properties alongside Battery Park in New York City and Business Bay in Dubai.
Sonder is now operating The Arcadian hotel, which has 264 rooms and occupies a prime location in Brookline. The property is close to Boston University and Fenway Park stadium, with easy access to Harvard University, Boston College, and several leading medical institutions. It is the perfect base for exploring the city and discovering hidden local spots.
“We’re excited to operate this large hotel in an unbeatable location, more than doubling our key count in Greater Boston. Our signature design-forward, tech-enabled experience appeals to the next generation of travelers, and will help us maximize the potential of this incredible asset. We bring deep operating experience with over 40 markets worldwide, and look forward to welcoming business and leisure guests in the heart of Brookline,” said Gregg Klein, Regional General Manager at Sonder.
The Arcadian features food and beverage on site, parking, and a fitness center. It joins Sonder’s five existing properties in Greater Boston, including the 907 Main hotel in Cambridge and The Pierce serviced apartments in the Fenway-Kenmore neighborhood.
“Sonder leases, manages and operates hotel and multi-unit apartment buildings in prime locations. Properties which already align with Sonder’s brand can be quickly and efficiently integrated into Sonder’s portfolio. This enables property owners to start benefiting from Sonder’s operational expertise, brand and distribution, revenue management technology, and RevPAR initiatives to maximize NOI. Additionally, Sonder works with property owners on ground-up new developments, as well as conversions from office to hospitality use,” said Jenna Jacobson, Regional Director of Real Estate at Sonder.
Sonder operates in 40+ cities across ten countries and has approximately 18,200 live and contracted units worldwide as of Q1 2023. The company distinguishes itself in the hospitality industry through modern design and by infusing technology into its guest experience. This app-driven experience puts guests in full control of their stay. They can access everything they need – from booking, to interacting with guest services, to check-out – via their own mobile device from anywhere and at any time, using the Sonder app.
In Q1 2023 Sonder reported 50% year-over-year revenue growth, as the company continued on its path to achieving sustainable cash flow positivity. Sonder continued to expand its corporate travel business, including signing new GDS partnerships and working with leading travel management companies. The company rolled out improved pricing algorithms allowing it to better capture demand throughout the booking window, and continued to implement its elevated merchandising strategy with a reimagined art direction and photography leading to a conversion uplift.
About Sonder
Sonder is revolutionizing hospitality through innovative, tech-enabled service and inspiring, thoughtfully designed accommodations combined into one seamless experience. Launched in 2014 and headquartered in San Francisco, Sonder provides a variety of accommodation options from spacious rooms to fully-equipped suites and apartments found in over 40 markets spanning ten countries and three continents. The Sonder app gives guests full control over their stay. Complete with self-service features, simple check-in and 24/7 on-the-ground support, amenities and services at Sonder are just a tap away, making a world of better stays open to all.
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TRAVEL TECHNOLOGY
prnewswire | April 04, 2023
Target Hospitality Corp. one of North America's largest providers of vertically integrated modular accommodations and value-added hospitality services, today announced two strategic hires focused on accelerating Target's growth and diversification strategy. Judson Greif and Hope Hunter, two distinguished government affairs professionals with extensive experience in Washington, D.C., have joined the Company as Vice President of Government Affairs and Strategic Growth and Vice President of Federal Affairs and Strategic Partnerships, respectively.
Mr. Greif joins the Company from Leidos where he was most recently Vice President, Business Development and Government Affairs. A veteran government relations, business development, and policy professional, Judson brings over 20 years of experience partnering with the United States Departments of Defense, Energy, Homeland Security and Veterans Affairs.
Ms. Hunter brings nearly two decades of experience inside the United States federal government, most recently with the U.S. Department of Homeland Security, where she worked successfully with Republican and Democratic appointees and Congressional staff, advancing policy initiatives as a liaison representing U.S. Immigration and Customs Enforcement and U.S. Customs and Border Protection.
"Target Hospitality has become a trusted partner, providing comprehensive turnkey facilities and wrap around services to the United States government. We see continued growth opportunities across numerous government agencies especially in support of national security and defense," said Brad Archer, President and Chief Executive Officer. "Hope and Judson bring deep knowledge of government services that will enable us to capitalize on these opportunities, and drive growth across multiple government agencies," concluded Mr. Archer.
About Target Hospitality
Target Hospitality is one of North America's largest providers of vertically integrated modular accommodations and value-added hospitality services in the United States. Target builds, owns and operates a customized and growing network of communities for a range of end users through a full suite of value-added solutions including premium food service management, concierge, laundry, logistics, security and recreational facilities services.
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TRAVEL TECHNOLOGY
businesswire | May 03, 2023
SPB Hospitality, an industry-leading operator and franchisor of casual, upscale, and brewery restaurants, today announced the completion of its merger with Krystal Restaurants, adding one of the nation’s most iconic restaurants to its growing portfolio of independently operated hospitality brands.
Founded in 1932 in a single Chattanooga, Tennessee location, Krystal today operates nearly 300 restaurants across 10 states, powered by a team of over 3,500 employees. For 90 years, Krystal has maintained its unwavering focus on delivering a one-of-a-kind taste experience through unique menu items offered at a great price. To support its team in maintaining a consistent brand experience across its growing portfolio of locations, Krystal created its Atlanta-based Restaurant Support Center, which provides real-time support and service for Krystal team members nationwide.
“We are thrilled to welcome Krystal to the SPB Hospitality family,” said Josh Kern, SPB Hospitality Interim Chief Executive Officer. “Krystal’s innovative approach to their menu, marketing, and overall strategy is inspiring, and over its 90-year history, Krystal has demonstrated its commitment to SPB’s overriding vision of providing a truly exceptional guest experience.”
Each brand in the SPB portfolio will continue to operate independently, allowing brands to enhance their unique identity to build affinity with consumers. The team will collaborate to share strategic thinking and best practices across brands, taking advantage of shared services and systems to enable restaurants to run more smoothly. With the addition of Krystal, SPB Hospitality supports a work force of 18,500 individuals.
“We continue to have enormous confidence in SPB Hospitality and the work the team is doing to build the most successful restaurant group in the industry,” said Morgan McClure, President of SPB Hospitality and Managing Director at Fortress Investment Group LLC. Funds managed by affiliates of Fortress own SPB, which was created in 2020 to manage its growing portfolio of hospitality brands. “Krystal’s time-honored brand, and dynamic team, are significant additions to the SPB portfolio and a major step forward in achieving SPB’s vision.”
About SPB Hospitality
SPB Hospitality is a leading operator and franchisor of full-service dining restaurants, spanning a national footprint of hundreds of restaurants and breweries in 35 states and the District of Columbia. The Company’s diverse portfolio of restaurant brands includes Logan’s Roadhouse, Old Chicago Pizza & Taproom, and a collection of high-end restaurant brands including J. Alexander’s, Merus Grill, Redlands Grill and Stoney River Steakhouse and Grill. SPB Hospitality is also one of the largest operators of craft brewery restaurants in the country, including Rock Bott
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