Hospitality Trends, Hospitality Management
PRNewswire | August 08, 2023
Sojern, the leading travel marketing platform, and Profitroom, a globally renowned award-winning booking and technology platform, announced a new collaboration. In today's era, where hotels closely monitor their budgets, the collaboration aims to equip hotels worldwide with a powerful combination of advanced booking technology and data-driven marketing solutions. This will enable hoteliers to effortlessly reach travellers searching for a place to stay and drive direct bookings on their website, ultimately leading to increased revenue.
"With travellers increasingly relying on multiple digital channels to discover, plan and book their trips, the hospitality industry is undergoing a profound shift," said Josh Beckwith, Managing Director, Global Strategic Accounts and Partnerships, Sojern. "This collaboration between Sojern and Profitroom is perfectly timed to address the evolving needs of hoteliers of all sizes, helping them navigate the complex landscape of digital marketing and guest acquisition, and ultimately drive measurable results while boosting profitability. In an exciting year for Sojern, we are thrilled to partner with Profitroom to empower hotels with the tools and insights they need to succeed in today's competitive market."
As a leading provider of hospitality technology solutions, Profitroom boasts one of the highest-converting booking engines on the market, complemented by powerful marketing automation tools, an advanced channel manager, and a website builder. By integrating these offerings with Sojern's digital marketing capabilities, hoteliers can optimise their online presence, attract high-value guests, and streamline operations. Furthermore, Sojern recently introduced its suite of Guest Experience Solutions through the acquisition of VenueLytics. Sojern's enhanced Travel Marketing Platform now enables hotels to engage with guests throughout their entire journey.
"We are excited to join forces with Sojern and help hoteliers accelerate growth while increasing direct online revenue," said Samantha Williams, Commercial Director, Profitroom. "By leveraging each other's strengths, we will equip hotels with a winning combination of innovative technology and data-driven marketing solutions. This partnership will enable hotels to stand out in a crowded marketplace, increase direct bookings, and boost revenue. Profitroom has already made significant progress in the Polish, South African, LATAM, UK and Nordic markets with among 3,500 hotels and resorts worldwide. This new partnership with Sojern will further enhance our global reach amongst hoteliers."
Sojern recently announced the latest version of its Sojern Travel Marketing Platform, featuring enhanced AI-powered audiences, showcasing the company's commitment to leveraging its deep technological expertise on a global scale. By continuously advancing its platform and investing in partnerships like the one with Profitroom, Sojern demonstrates dedication to innovation and delivering exceptional results to its 10,000 customers annually around the world. Profitroom, at the forefront of hotel technology solutions, assists hotels in adapting to evolving technology landscapes by introducing innovative ways to engage with customers while saving them time. Notably, Profitroom recently introduced an AI-based automatic copywriter, simplifying the process of creating compelling email campaigns. This cutting-edge technology enables hotels to generate tailored messages for guests with just a few clicks.
Sojern is set to join Profitroom at their On Tour event in Johannesburg on Tuesday, August 22, 2023. The series of events, which will be hosted in Cape Town, Johannesburg, Pietermaritzburg, Hoedspruit and Nelspruit, aims to equip hoteliers with the best hospitality booking technology, offering discussions on the latest trends and highlighting strategies to increase revenue. Providing hoteliers with a networking platform and opportunities to develop industry relationships, the event also offers tools to keep them updated with the latest insights and trends, positioning them at the forefront of the industry. Sojern is among an esteemed group of partners joining Profitroom throughout the tour.
About Sojern
Sojern is a leading digital marketing platform built for travel marketers. Powered by artificial intelligence and traveller intent data, Sojern provides multichannel marketing solutions to drive direct demand. More than 10,000 hotels, attractions, tourism boards, and travel marketers rely on Sojern annually to engage and convert travellers around the world.
About Profitroom
Profitroom powers more than 3,500 outstanding leisure hotels and resorts across the world.
The award-winning Profitroom Suite exposes hotels' full business potential with the complete set of e-commerce tools and industry-leading experience personalisation. Profitroom reservation platform supports all channels and yields direct bookings performance. It's built on the guest-centric foundations to strengthen guest loyalty and retention.
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Travel Technology
businesswire | August 11, 2023
Selina Hospitality PLC the fast-growing lifestyle and experiential hospitality company targeting millennial and Gen Z travelers, today announces the launch of the Selina Members Club, an innovative shareholder benefit program. This program is aimed at deepening retail shareholder engagement and revolutionizing the way the company builds relationships with its investors. A step beyond traditional shareholder programs, the Selina Members Club forms a community around shared values and lifestyles, underlining our commitment to stakeholder inclusion and brand camaraderie.
The Selina Members Club features three membership tiers: Blue Moon, Pink Moon, and Black Eclipse, each providing a unique set of benefits. Selina's valued shareholders, upon enrollment and verification that the eligibility requirements have been met, can enjoy accommodation and food and beverage discounts, room upgrades, complimentary breakfasts, access to co-working spaces, and exclusive event invitations. The program, designed to offer personalized experiences, also includes additional benefits such as accruing more points on stays, late checkouts, and free room upgrades - all to enrich the Selina experience.
"Today, investing extends beyond the balance sheet. It's a reflection of personal values and aspirations," said Rafael Museri, Selina’s Chief Executive Officer and Co-Founder. "The Selina Members Club allows our eligible shareholders to become part of the Selina community, experiencing firsthand the lifestyle that defines our brand. This reciprocal relationship deepens our connection with shareholders and elevates our brand in the experiential hospitality market."
Shareholders can unlock these unique benefits by verifying their shares in US-based brokerage accounts. Upon verification, they are promptly enrolled in the relevant membership tier provided they have held their shares for a certain period of time, and details of their exclusive benefits and how to redeem them are sent directly to them. As we embark on this exciting journey, the Selina Members Club symbolizes Selina’s commitment to our shareholders, reinforcing our core values, and redefining experiential hospitality.
”The Selina Members Club is not only a strategic move to strengthen relationships with customers who are also shareholders; it serves as an expression of gratitude for their steadfast support. As we tread a new path in the experiential hospitality market, our shareholders form a vital part of our community,” said Sam Khazary, Executive Vice President and Global Head of Corporate Development at Selina. "We extend a special thank you to retail focused investor relations agency, Equity Animal, along with our technology partner, Stakeholder Labs, for their collaboration in creating the Selina Members Club."
To join the Members Club, shareholders are invited to visit the verification portal and click on the "Connect Brokerage” button to connect their US brokerage account. Once verified and all eligibility requirements have been met, shareholders will receive an email confirming their membership tier, their benefits, and how to redeem them. Shareholders can anticipate receiving their benefits within five business days post-verification. For further information on the Selina Members Club, its unique benefits, and how to become a part of this exclusive community, please visit investors.selina.com.
About Selina Hospitality PLC.
Selina is one of the world's largest hospitality brands built to address the needs of millennial and Gen Z travelers, blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences. Founded in 2014 and custom-built for today's nomadic traveler, Selina provides guests with a global infrastructure to seamlessly travel and work abroad. Each Selina property is designed in partnership with local artists, creators, and tastemakers, breathing new life into existing buildings in interesting locations in 24 countries on six continents – from urban cities to remote beaches and jungles.
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Hospitality Management
prnewswire | August 31, 2023
Cendyn, a catalyst for digital transformation in the hospitality industry, proudly announces the strategic acquisition of WIHP, an industry leader in hotel digital marketing services and technology. The acquisition signifies a key milestone in Cendyn's quest to facilitate profitable revenue growth for the hospitality industry through continued investment in driving direct bookings.
For close to 30 years, Cendyn has established itself as a pioneer in empowering people to excel in hospitality through world-class technology and services. This commitment enables hoteliers to foster deeper guest relationships, increase direct bookings, and enhance overall bottom-line results.
The merger between Cendyn and WIHP represents a leap for Cendyn, reinforcing its EMEA and global footprint at a time when the industry is focused on driving more profitable revenue. By joining forces, the two entities create a digital ecosystem that empowers clients of both Cendyn and WIHP to generate profitable revenue growth driven through their direct booking channels.
"We are thrilled to embark on this transformative journey with WIHP," said Jack Blaha, CEO at Cendyn, "The synergy between both companies is remarkable, and with WIHP's metasearch prowess, this merger reaffirms our commitment to driving more demand for our customers' most profitable direct booking channel."
"At the core of this transformative acquisition lies two true digital leaders in the industry," said Vincent Ramelli, CEO at WIHP. "Marrying Cendyn's rich heritage with WIHP's state-of-the-art metasearch expertise establishes a new epoch in the hospitality industry. We are incredibly excited to see what we can achieve together for our industry."
As Cendyn and WIHP unite under this acquisition, hoteliers can expect a revolutionized approach to hotel digital marketing services, setting an elevated standard for the future of hospitality technology.
About Cendyn
Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With offices located across the globe, in the United States, Germany, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries.
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