Travel Technology, Hospitality Management
Holland America Line | September 27, 2023
Holland America Line is bringing the Great Land to Phoenix, Arizona, with the all-day Alaska Cruise and Travel Show Saturday, Nov. 4, 2023, at the Hilton Scottsdale Resort and Villas. The free-to-attend, action-packed expo runs from 9 a.m. to 4 p.m. and invites Arizonans who are dreaming about an Alaska cruise vacation to come learn, engage and see the best ways to experience this incredible destination with Holland America Line.
Celebrating more than 75 years of Alaska exploration, Holland America Line is rolling out the red carpet with an immersive display of all-things Alaska for the event. Attendees will be able to meet the people who bring Alaska to life, make s'mores, take part in gold panning (and keep what they find!), try their hand at axe throwing, and enjoy live presentations and culinary demonstrations.
"Our Alaska cruises are ranked number one for the most Alaska glacier, wildlife and wilderness viewing opportunities," said Bill Fletcher, senior director of destination marketing for Holland America Line. "We're bringing our Alaska travel experts to Phoenix to connect with people who want to check this destination off their bucket-list but aren't sure where to start. Even travelers who have previously explored Alaska can gain insights for future visits, meet tour operators, enjoy family-friendly activities and enter to win prizes."
Those who register and attend will have a chance to win one of six $500 Holland America Line gift cards or the grand prize of an Alaska cruise for two.
Scheduled for the Alaska Cruise and Travel Show presented by Holland America Line:
Attendees can meet an Alaskan Lumberjack from the Great Alaskan Lumberjack Show in Ketchikan, Alaska, who will demonstrate axe throwing, and attendees will have the opportunity to test their own skills.
Just like the prospectors of the Klondike Gold Rush of the 1800s, attendees can pan for real gold and perhaps take home an authentic nugget.
Attendees will feel like they are at McKinley Chalet Resort's Denali Square as they roast marshmallows and make s'mores around a faux firepit.
Fleet Executive Chef Sinu Pillai will provide culinary demos featuring fresh, sustainable Alaska seafood served on Holland America Line's Alaska cruises.
Attendees will learn more about Holland America Line's enrichment and entertainment programming that brings Alaska on board through authentic experiences that focus on culture, cuisine and adventures ashore.
All who attend will enjoy live presentations from Alaska operators to see and hear about the wildlife, scenery, adventure and culture they can experience in Alaska.
Shore excursion operators — from the White Pass and Yukon Route Railway in Skagway to the Great Alaskan Lumberjack Show in Ketchikan — and Holland America Line representatives will be on hand to share more about what to expect when traveling to Alaska with the only cruise line that ventures into the Yukon Territory (hint: it involves river rafting, zip-lining and going deep into the wilderness to spot grizzlies and caribou).
The Alaska Cruise and Travel Show is presented by Holland America Line and co-presented by Expedia Cruises in North Scottsdale. Other sponsors include Allen Marine Tours, a family-owned company based in Southeast Alaska.
Cruising to Alaska in 2024
From April through September 2024, guests can embark on Holland America Line's cruises to Alaska aboard Eurodam, Koningsdam, Nieuw Amsterdam, Noordam, Westerdam and Zaandam. The cruise line is debuting a new 28-day Arctic Circle itinerary in 2024 that includes 12 Alaska ports, longer 14-day voyages and 117 weeklong journeys, enhancing its position as the leader in Alaska cruising.
Every Alaska cruise includes a visit to one or more of Alaska's iconic glacier destinations: Glacier Bay National Park, College Fjord, Dawes Glacier, Hubbard Glacier and Twin Sawyer Glaciers of Tracy Arm. Holland America Line has more visits to Glacier Bay than any other cruise line.
Exclusive Cruisetours Explore Denali and Yukon
The Alaska landscape is one of the few places in the world that is best seen by combining a cruise with an overland adventure, and Holland America Line's award-winning Cruisetours offer guests 16 options that showcase remote and off-the-beaten path regions. Holland America Line is the only cruise company to weave must-see sites such as Denali National Park — the centerpiece of every Cruisetour — with the unspoiled reaches of Canada's Yukon Territory.
About Holland America Line [a division of Carnival Corporation and plc
Holland America Line has been exploring the world for 150 years with expertly crafted itineraries, extraordinary service and genuine connections to the destinations. Offering an ideal mid-sized ship experience, its fleet visits nearly 400 ports in 114 countries around the world and has shared the thrill of Alaska for 75 years — longer than any other cruise line. Holland America Line's 11 vessels feature a diverse range of enriching activities and amenities focused on destination immersion and personalized travel. Guests enjoy the best entertainment at sea each evening and dining venues featuring exclusive dishes by world-famous chefs. A new global fresh fish program brings more than 80 types of fresh fish on board, sourced and served locally in regions around the world.
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Airlines and Airports
businesswire | August 04, 2023
Zartico, the creators of the world’s first Destination Operating System™, announces the latest in game-changing data solutions with the launch of ZDOS™ Airport. Designed to meet the unique needs of airports, ZDOS™ Airport offers new insights into passenger behavior, allowing airports to make data-led decisions for the benefit of travelers and local communities.
With a partner base of more than 250 North American destination organizations, Zartico recognized that the airports share a common pain point with many destinations — a lack of transformational data insights that fuels innovation and supports competition. This new self-service application fills that gap and allows them to compete on revenue generation.
ZDOS™ Airport uses the same rigorous data science methodology that powers Zartico’s destination management solutions. The application’s passenger-specific data model simplifies dataset analysis, requiring little customization or technical know-how to derive meaningful insights that drive new revenue possibilities in route development, local passenger inflow, and parking utilization.
ZDOS™ Airport equips airports to now answer key questions, including:
Where do our outbound and inbound passengers live? See the full picture of your local catchment area, and understand what markets inbound travelers are coming from.
How does our market share compare to nearby competing airports? Know how your airport stacks up — who in your catchment area is choosing a competing airport, and who is traveling into competing airports to reach your destination.
Who is using our parking services, and who is choosing an off-site competitor? Develop targeted marketing strategies to drive incremental parking growth.
Where do inbound passengers go in our destination? Understand travel motivators for inbound flyers to create out-of-market advertising opportunities and grow strategic partnerships with in-market attractions and event venues.
“Data is a powerful tool for understanding human movement and the economic opportunities tied to it,” says Zartico CEO Sarah Lehman. “In developing ZDOS™ Airport, we’ve combined everything we’ve learned from working with tourism destinations, then innovated, focused, and streamlined it in order to give airport leaders the precise intelligence they need to elevate their organizations moving forward.”
ZDOS™ Airport is built on Zartico’s Integrated Data Model, using high-resolution geolocation data and event data to generate meaningful insights that supplement gate data. By filling in the data gaps, ZDOS™ Airport brings the full picture of passenger behavior into focus, empowering airports to market more strategically and manage more effectively.
About Zartico
Zartico powers the possibilities of place. Makers of the first Destination Operating System, Zartico harnesses and streamlines big data, science, AI, and technology to provide unprecedented visibility into the movement of people and economic opportunities. ZDOS™ is a complete strategic planning solution that equips communities to make better decisions and navigate the future. Based in Salt Lake City, Utah, Zartico has decades of experience in technology, tourism, data science, and storytelling.
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Hospitality Trends
prnewswire | July 12, 2023
Sojern, the leading travel marketing platform, today announced the acquisition of VenueLytics, the hospitality industry's most integrated guest experience platform serving independent hotels, resorts, chains and casinos. Sojern will incorporate VenueLytics' capabilities as an extension of the Sojern Travel Marketing Platform.
Sojern has long been a direct bookings driver for hotels—providing comprehensive digital advertising solutions that help travel marketers find, attract and convert new travelers, re-activate existing guests to build loyalty, and maximize net revenue per available room (RevPAR). This acquisition expands Sojern's Travel Marketing Platform to engage across the entire guest journey with VenueLytics' cutting-edge technology that includes an Artificial Intelligence (AI)-powered virtual concierge, real-time guest feedback and digital reputation management tools, and a guest marketing suite for email and text promotions. VenueLytics' solutions help marketing, operations, and front-desk teams better serve their guests with less resources required, drive incremental revenue, and maximize profit. With these additional features, Sojern can now help marketers find, attract, convert and engage travelers throughout their journey.
"This is an exciting step forward for our customers as we can empower hoteliers beyond advertising alone, expanding our offerings to be a true end-to-end marketing platform," said Mark Rabe, CEO of Sojern. "We are dedicated to providing the travel industry with innovative solutions that leverage data, AI and technology to drive results. VenueLytics' expertise in analyzing, unifying and activating data from various hotel management and marketing systems will allow Sojern to deepen our relationships in hospitality. This addition helps us to advance toward becoming the #1 travel marketing platform."
One of VenueLytics key customers is Grupo Posadas, the largest hotel company in Mexico with over 180 resorts and hotels. Posadas Director of Quality, Standards and Innovation, Leslie Gomez, commented, "By using VenueLytics AI Concierge throughout the guest journey, Posadas has increased Ancillary Revenue with more than 53K requests over the last 9 months. Our guests satisfaction improved more than 19 percentage points (pp) in NPS (Net Promoter Score) from the guests who had contact with our digital concierge experience."
By extending its platform with VenueLytics, Sojern can now support hotel marketers with an all-in-one platform that drives guests directly to a property, enables upsell mid-stay, remarketing post-stay, and builds long term loyalty. In addition to the multichannel offerings of Sojern, VenueLytics provides the ability to engage customers in an expanded multichannel network that includes SMS, Email, WiFi, WhatsApp, Facebook Messenger, ChatBot, Alexa, Google Home and other social media and third party apps. This allows Sojern to expand into generative AI with cutting edge tools to drive and optimize booking value for hotels.
VenueLytics Co-Founder and CEO Baskar Manivannan commented, "We have partnered with Sojern for more than a year, and joining forces will strengthen our customer base and reputation while enabling us to offer the hospitality and travel industry a wider and timely range of solutions. With AI, data analytics and personalized multichannel guest engagement at the backbone of what we do, we have a shared vision to empower hotels around the world to drive profitability, and truly elevate guest experience and satisfaction."
Last month, Sojern announced the latest version of its Sojern Travel Marketing Platform with enhanced AI powered audiences. With this acquisition, it further demonstrates the company's rigor and success at integrating new technology and scaling it globally. Terms of the deal were not disclosed, but Sojern has reported previously that it is profitable, has driven more than $10 billion in global travel bookings, and serves over 10,000 customers annually around the world leveraging its long-standing AI capabilities.
The acquisition will deepen Sojern's hotel expertise in North America where VenueLytics has been focused. VenueLytics will now be able to support the global hospitality industry as an extension of the Sojern Travel Marketing Platform. To learn more about how this acquisition can benefit your travel marketing campaigns, please visit Sojern's website.
About Sojern
Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.
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