Business Travel

Viator with Simpleview to Deliver DMOs Travel Experience Marketplace

Viator-with-Simpleview-to-Deliver-DMOs

Simpleview, a leader in destination marketing solutions, and Viator, a top online marketplace for travel experiences, have joined forces. This partnership empowers destination marketing organizations (DMOs) to enhance online engagement, equip partner listings with enticing offers, build tourism brands, instill traveler confidence, and drive business to their partners.

Incorporating Viator's vast catalog of tours, activities, and attractions, DMOs can curate unforgettable experiences for travelers. From exploring hidden gems to providing traveler-centric booking solutions, this collaboration positions DMOs to thrive in the competitive tourism landscape. Additionally, it equips destination marketing organizations with a powerful tool to boost website engagement.

In addition to its evident benefits for DMOs and travelers, the partnership showcases the strategic alignment between Simpleview and Viator. Combining their expertise, these industry leaders facilitate a deeper connection between travelers and destinations, making it easier for visitors to embark on exciting journeys and immerse themselves in the beauty of the world's most captivating places.

Greg Evans, Chief Revenue Officer at Simpleview, mentioned,

At Simpleview, our mission is to bridge visitors with unique local attractions.

[Source – Cision PR Newswire]

Viator broadens horizons for ‘top-of-funnel' or 'out-of-market' visitors and streamlines bookings for the 'in-market' users, embodying the company's dedication to transforming digital interactions into memorable journeys. This partnership empowers DMOs with tools for visitor growth while offering tailored content to fuel travel ambitions. Further, Greg expressed team’s excitement about bringing Viator's capabilities to Simpleview’s CMS.
 

About Viator

Viator, a subsidiary of Tripadvisor, specializes in simplifying the process of discovering and booking unforgettable global tours, activities, and excursions. The company offers a broad range of options for travelers, with an extensive catalog of over 300,000 experiences, whether they seek adventures close to home or in far-flung destinations. Committed to ensuring that travelers make the most of their precious leisure time, Viator relentlessly emphasizes quality, catering to various interests ranging from straightforward tours to exhilarating extreme adventures and everything else that is intriguing.

Spotlight

Spotlight

Related News

Hospitality Trends, Hospitality Management

Auberge Resorts Collection Announces Strategic Partnership with Bdt & Msd Partners

PR Newswire | February 02, 2024

The Friedkin Group announced today that the company has entered into a strategic partnership with BDT & MSD Partners ("BDT & MSD"), a merchant bank built to serve the distinct needs of business owners and strategic, long-term investors. BDT & MSD, through its affiliated hospitality investment vehicle, will make a minority investment in Auberge Resorts Collection, the manager of the award-winning portfolio of luxury hotels, resorts, residences and private clubs set in some of the world's most desirable locations. In addition, BDT & MSD's hospitality vehicle intends to invest significant capital towards acquiring and developing luxury hotel and residential assets that will be branded and managed by Auberge Resorts Collection. The partnership reflects BDT & MSD's belief in Auberge Resorts Collection's unique brand positioning and focus on creating one-of-a-kind luxury hospitality experiences. The investment will support Auberge's continued strategic growth in the Americas, Europe and beyond, with a focus on gateway urban markets and high-profile experiential destinations. "This partnership further solidifies Auberge Resorts Collection's position as the leading name in boutique luxury hospitality and marks a new and exciting era for our world-class portfolio," said Dan Friedkin, chairman of Auberge Resorts Collection and chairman and CEO of The Friedkin Group. "BDT & MSD's differentiated, long-term capital and expertise in luxury hospitality investments makes them a perfect strategic partner and will allow us to further grow the strength of the Auberge brand." "Auberge is a world-class manager of distinctive luxury hotel properties, with an exceptional track record of delivering curated guest experiences in the world's leading hospitality markets. We are excited to be a part of its future and look forward to partnering with Auberge's talented team to build on its differentiated strengths and accelerate further growth," said Coburn Packard, partner & head of real estate at BDT & MSD. Since becoming part of The Friedkin Group in 2013, Auberge Resorts Collection has grown into the leading name in boutique luxury hospitality, comprising 27 unparalleled properties across the U.S., Latin America and Europe, with a development pipeline of over a dozen hotels and two additional hotels planned to open in Florence and South Carolina this year. While each property is unique, all share a crafted approach to luxury and bring the essence of the location to life through one-of-a-kind design that reflects the destination, exceptional cuisine and dining experiences that attract both the local community and global traveler, innovative spas and wellness retreats and highly personalized service.

Read More