HOTEL EQUITIES | August 29, 2022
hotel owner, operator, and developer Hotel Equities (“HE”) announced the launch of its new Lifestyle division. HE’s alliance with Greenwood Hospitality combines Greenwood’s extensive collection of lifestyle and luxury hotels with HE’s portfolio of award-winning focused and full-service hotels.
"This is an important milestone for Hotel Equities as we strategically and thoughtfully expand into the lifestyle and luxury segments. We have blended Greenwood Hospitality’s industry leading team of passionate, experienced professionals along with their extensive infrastructure and back-office expertise with our best-in-class training and proprietary business intelligence systems to create a peerless offering in the experiential, full-serve and luxury segments. This creates tremendous confidence and value for both our existing and future stakeholders,”
-President and CEO of Hotel Equities, Brad Rahinsky.
Bill Kohl, Principal at Greenwood Hospitality will lead an elevated enterprise-wide food and beverage team while adding depth to the lifestyle team with the addition of Peter Tziahanas, SVP of Operations. Tom Conran, also a Principal with Greenwood Hospitality lends his skillset to further expand the new lifestyle division across both the U.S. and Canada. All disciplines will be supported by Albert Smith, Hotel Equities’ President of Hotel Operations.
"We've assembled a stellar leadership team to provide tremendous across-the-board support to our lifestyle division and create exciting new concepts that drive revenue and resonate with guests, By providing unrivaled best-in-class service, we look forward to continuing to expand in the lifestyle space.”
-Tom Conran, Principal for Greenwood Hospitality.
The lifestyle division now includes over thirty assets that include award winning hotels like The Farnam in Omaha, NE and The Henry in Dearborn, MI, both Autograph Collection by Marriott hotels, as well as the Tulsa Club, a Curio Collection by Hilton, located in Tulsa, OK.
About Hotel Equities
Hotel Equities is an award-winning full-scale hotel ownership, management and development firm with a portfolio of over 250 hotels and resorts throughout the United States and Canada. Fred Cerrone, CHA, serves as Founder and Chairman; Brad Rahinsky serves as President and CEO. Hotel Equities is an affiliate of 33 Degrees, an integrated management platform combining market knowledge and industry experience across a broad range of CRE assets including office, restaurant, retail, mixed-use and multi-unit residential. For more information on Hotel Equities, visit www.hotelequities.com.
Trip.com | August 19, 2022
Trip.com Group, a leading online travel service provider, held its annual Traveler's Forum (TF) in Changsha, the capital of Hunan province in central China, on August 18, 2022, focusing on travel content marketing innovation and destination development.
The Traveler's Forum consists of three parts: International Travelers' Content Creator Forum, Travelers' Night, and a Music Festival & Lifestyle Fair. The forum offered cross-border communication opportunities to the tourism industry, experts, academics, and travel content creators.As a rapid-growing travel destination, Changsha is popular among influencers and KOLs, attracting millions of travelers from home and abroad. Jointly hosted by Changsha Municipal People's Government, the forum shared Changsha's development roadmap of building a vibrant travel destination through travel content marketing, technology, and integration of resources.
"Changsha has become a stylish tourism destination, not only because of its fascinating history and culture but because the city is actively embracing innovation and building Internet-famous products. Changsha's inclusiveness and diversity will attract widespread attention and become a trendsetter."
-Jane Sun, CEO of Trip.com Group
Rungang Zhang, Deputy Chairman and Secretary General of the Chinese Tourism Association shared, "In recent years, with high internet attention, Changsha has rapidly grown into an internet-famous tourism destination. From Changsha's experience, I believe that travel content incubation and upgrade will be an essential pivot of the future destination development."
Yong Tan, Deputy Secretary of the CPC Changsha Municipal Committee, said, With Trip.com Group's strong resource integration capabilities, Changsha is confident it can facilitate tourism transformation further and, in time, build a robust international tourism destination.
Trip.com Group has been an essential strategic partner in Changsha's fast-growing tourism development. Leveraging Trip.com Group's strong resource integration capabilities and content marketing strategy, the city has rolled out various travel campaigns and products on Trip.com Group's platforms. For instance, Changsha Municipal Bureau of Culture, Tourism, Radio and Television, together with Trip.com Group, have launched consumption vouchers this year, accelerating travel recovery in the city. As part of the Group's Rural Revitalization Plan, Trip.com Group built a country retreat in the suburb of Changsha in 2021. Only a week after the retreat was built, the number of bookings surpassed the same period last year.
Trip.com Group's Traveler's Forum has been held in various cities across China, including Lijiang, Chengdu, Shanghai, Xi'an, Chongqing, Guiyang, Anyang, and Sanya. Over 100,000 travelers have actively participated in the annual event, which has generated billions of online exposures.
With the recovery of tourism following the pandemic, the forum showcased Trip.com Group's content marketing strategy. Through gathering high-quality content creators, holding special activities, and facilitating the interaction of experienced travelers, Trip.com Group aims to revitalize the tourism economy and reconnect with keen travelers in post-pandemic times and beyond.
Optii Solutions | August 04, 2022
Optii Solutions, the leading hotel operations software, announced that it has added multiple new languages to its platform, to further support its European expansion. Several additional languages are also in development with release dates in the next 30 to 60 days.
With travel, tourism, and hospitality drawing a particularly diverse workforce from around the world, the need to seamlessly communicate across languages and avoid errors is critical. Optii is designed to break down gaps and lags in communication with the goal of increasing productivity and establishing a repeatable and scalable guest experience within a hotel. Language barriers can disrupt the gains hotel operations would otherwise achieve from the implementation of technology, because instructions or staff communication is missed or misunderstood. Seamless translation to 20 languages within the same technology platform avoids this. It also leads to a better work experience for the staff who can choose to work in the language they are most comfortable with.
The company has for some time supported core languages that are prevalent in the industry and workforce, but with shifting demographics, the need to add more languages is critical. This has proven true especially in the European market, where Optii is expanding with several new hotel group customers.
“As we grow into new markets, the make-up of the workforce looks different and we need to account for that. Being a customer-centric technology provider, a lot of our roadmap items come from our customers. This is the case with our latest expansion into several European markets. Not only will we deliver on the customer needs, but we can also play a small part in bringing their workforce together and breaking down barriers.”
-Katherine Grass, CEO, Optii Solutions
About Optii Solutions
Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments. For further information, please visit: www.optiisolutions.com