prnewswire | April 17, 2023
Tripadvisor, the world's largest travel guidance platform, released the third edition of its Review Transparency Report, revealing detailed trends around review contributions and the steps taken to ensure the integrity of user-submitted content.
The report, which is published biennially, analyzed a full year's worth of community contributions - over 73 million reviews and opinions in total - to give readers a deep dive into global submissions. The report also reveals how review trends have shifted since 2020, when the previous edition of the report was published. Key trends include:
Strong growth for reviews and business listings
The report reveals a significant increase in the volume of reviews left on the platform during 2022 - up +20% from 2020 levels to 30.2 million - as the world's explorers returned in force following two years of lockdowns, and restrictions. During 2022, Tripadvisor also saw business owners respond to over 10 million reviews, while community members asked and answered more than 940,000 questions from fellow users.
As global recovery continued in 2022, the platform saw an influx of new listings created, with 1.3 million new businesses added to the site, leading to a record 11.1 million listings at year end, up +16% from 2020's total of 9.6 million. Regionally, two out of five newly listed businesses were located in Europe, while Asia and North America each accounted for about 23% of the total.
Success in combating fake and paid reviews
Only a fraction of total review submissions from 2022 (4.4%) were determined to be fake or fraudulent, totaling just over 1.3 million. Of these, Tripadvisor's robust detection and moderation processes prevented 72% of submissions from ever making it onto the platform, a significant improvement on the 67% prevented during 2020.
Reviews from paid review companies represent an even smaller proportion of fraudulently submitted content, but have the very real capability to negatively impact consumer trust. In total, Tripadvisor removed 24,521 reviews associated with paid review companies in 2022. Nearly half of these originated from just six countries: India, Russia, U.S., Türkiye, Italy, and Vietnam.
Once fraudulent content has been identified and removed, Tripadvisor takes a range of actions against offending businesses, including content bans, ranking penalties and for the most severe cases, red badges. The Review Transparency Report reveals that Tripadvisor applied a ranking penalty to more than 33,000 businesses for fraud and issued 341 red badge warnings in 2022, each of these enforced with a ranking penalty.
"Tripadvisor is built on trust, and we will never stop improving our systems to ensure our community has access to reliable content and the businesses listed can compete on a level playing field," said Becky Foley, Vice President, Trust & Safety at Tripadvisor. "The findings from this report show that our approach is working; we're catching a higher proportion of fraudulent content before it is published, with nearly three-quarters of fake reviews never even making it to the platform."
Progress in helping to keep travelers safe
During 2022, almost 600 reviews were posted by Tripadvisor's community that described a serious safety incident during a travel or dining experience. Listings associated with these types of reviews, are subject to additional measures, aimed at increasing awareness among travelers.
Tripadvisor is able to place additional filters on listings associated with reviews that contain warnings or serious allegations, helping users more easily identify potentially problematic businesses. And this approach is clearly working, with reviews that reveal a serious safety incident over 10 times as likely to be read, than reviews that do not.
"I'm incredibly proud of our efforts to shine a light on the more troubling review content submitted by our community," added Becky Foley. "Sharing details of distressing incidents requires courage and all those who have been brave enough to share their experiences will hopefully take heart from the fact that their reviews are being seen by others and are making a real-world difference."
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps.
Canada Jetlines | March 08, 2023
Canada Jetlines, an airline and aviation company, has recently confirmed that travel agents in Canada can access its seat inventory for booking and viewing through the Sabre Global Distribution System, increasing its geographic reach and targeting new leisure traveler segments.
Sabre Corporation is a worldwide software and technology solutions provider dedicated to the travel industry. It could sell Canada Jetlines' seat inventory for its subscribers. With Sabre's global marketplace, Canada Jetlines would increase its geographic reach and target new leisure traveler segments. In addition, it will provide travel agents with more options for optimal client experiences. It has announced new markets in Melbourne/Orlando, Florida, Las Vegas and Cancun, Mexico. These markets would begin operations in February and March 2023, respectively. Flights booking are available on jetlines.com or contact the travel agency. It will operate this network with a fleet of Airbus A320 aircraft.
Canada Jetlines' Chief Commercial Officer, Duncan Bureau said, "We are excited to be able to distribute our seats through Sabre's extensive global marketplace." He added, "Canada Jetlines has built strong relationships with the Travel Agency community who will benefit from the ease of booking flights and vacations within the Sabre environment. The airline is looking forward to adding more markets and partners across North America, Mexico, and the Caribbean."
(Source – Business Wire)
VP and Regional General Manager - North America, Sabre Travel Solutions, John Bailey said, "Sabre is pleased Canada Jetlines has chosen to distribute its content through the Sabre global marketplace." He added, "We look forward to supporting Canada Jetlines' ambitious growth objectives and making the airline's content available to the hundreds of thousands of travel agents using Sabre around the world."
(Source – Business Wire)
About Canada Jetlines
Headquartered in Mississauga, Ontario, Canada Jetlines, an airline with a value-focused leisure carrier, utilizes a growing fleet of Airbus A320 aircraft for more travel options to preferred locations within the U.S., Caribbean, and Mexico. It has been connecting with travel agencies for transformation and convenience in the air travel industry since 2021. With an experienced team and efficient aircraft design, it provides cost-effective and competitive flight options to the Canadian market and beyond. With a state-of-the-art web booking platform, it makes turnkey solutions available to travel agents, tour operators, and consumers. In addition, it generates revenue from reservations and ancillary sales.
FEATURES AND ADVICE
prnewswire | April 13, 2023
Sabre Corporation a leading software and technology provider to the global travel industry, and United Airlines, today announced the availability of United's NDC offers through Sabre's global distribution system (GDS).
Sabre-connected travel buyers, agencies and developer partners will be able to shop, book, and service United's NDC content through Sabre's Offer and Order APIs, the agency point-of-sale tool, Sabre Red 360, and the online booking tool, GetThere.
"We are so pleased to launch United Airlines' NDC content this week, marking the 10th airline with whom we have completed integration and made content available through NDC to agencies around the world," said Kathy Morgan, vice president, NDC and airline supply, Sabre Travel Solutions. "In delivering a suite of NDC solutions and enabling air content in our NDC channels, we are helping airlines go from where they are today to a new modern approach to travel retailing – a key step in the evolution of retailing and distribution in the travel industry."
Travel buyers connected to the Sabre GDS will be able to choose enhanced offers from United such as United's continuous pricing content with the lowest fares available in these channels. They will also have access to more descriptive information on United's flight offers as well as seat selection enabled in the booking path. NDC offers from United are currently available in over 70 countries, with more coming soon.
Sabre Offer and Order APIs are the foundation of a modern retailing marketplace that allows airlines to dynamically create and distribute tailored offers across any channel, while being seamlessly fulfilled and delivered as orders. Sabre Red 360 unlocks a full spectrum of bookable content and insightful information to efficiently create tailored trip experiences that travel buyers can sell and service.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, Sabre connects travel suppliers with buyers from around the globe. Sabre's technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.