WTTC examines global urban readiness for tourism growth

Breaking Travel News | April 04, 2019

WTTC examines global urban readiness for tourism growth
Determining a city’s future readiness for tourism growth requires a holistic view that accounts not only for its current physical and natural assets, but also for its social capital and the impact of its policies.Whether a city is looking to grow its tourism sector or manage rising visitor numbers, business and city leaders must balance all the dynamics that make up a city’s fabric.Findings from the World Travel & Tourism Council and JLL’s comprehensive index, ‘Destination 2030: Global cities’ readiness for tourism growth’, address the question of what makes a city ready for tourism growth at the WTTC Global Summit in Seville, Spain.Destination 2030 measures and categorises 50 global gateway cities into one of five levels of “readiness” and provides actionable solutions to foster sustainable growth in tourism activity.

Spotlight

An oasis in the Syrian desert, Palmyra contains the monumental ruins of a great city that was one of the most important cultural centres of the ancient world.

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Spotlight

An oasis in the Syrian desert, Palmyra contains the monumental ruins of a great city that was one of the most important cultural centres of the ancient world.