WTTC Launches Campaign to Highlight Importance of Travel

WTTC | September 29, 2020

WTTC Launches Campaign to Highlight Importance of Travel
The World Travel & Tourism Council (WTTC) launched a social media campaign to raise awareness of the social benefits of travel.
The campaign, dubbed “Travel the world. Make a difference,” asks travelers to share stories about the positive social impact the industry makes on people, places and communities dependent upon tourism for their livelihoods.

Spotlight

Most media planners and buyers would agree that Out-of-Home (OOH) is the oldest medium, yet many are unaware that it is also one of the most accurately measured. Knowing this fact is ever more important in the modern media industry. These days, planners and buyers no longer want to buy media space, they want to buy audiences.

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Spotlight

Most media planners and buyers would agree that Out-of-Home (OOH) is the oldest medium, yet many are unaware that it is also one of the most accurately measured. Knowing this fact is ever more important in the modern media industry. These days, planners and buyers no longer want to buy media space, they want to buy audiences.