TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK
Internova Travel Group | January 06, 2023
Internova Travel Group, one of the largest travel service companies in the world, has committed to assisting in the fight against the effects of global climate change and is currently working toward becoming carbon-neutral with its employee travel by the end of 2023.
The company has recently initiated a partnership with Sustainable Travel International. This global organization has more than 15 years of experience developing successful sustainable travel practices and supporting some of the previous year's best carbon offset programs for the travel industry.
To broaden the scope of these efforts, the firm has launched two new programs for clients that will aid them in lowering the emissions caused by their travel.
The first one is the Climate Positive Program, geared toward corporate clients. It intends to assist in evaluating the sustainability initiatives of their businesses, measuring their emissions, formulating strategies to reduce or eliminate those emissions, and effectively communicating with their stakeholders, customers, and employees.
The next one is the Climate Action Program, designed for clients who are interested in leisure travel. It allows them to contribute 1% of the total cost of their trip toward offsetting their emissions. Travelers will also get helpful tips and up-to-date information on the latest efforts to make tourism more sustainable.
The company is committed to giving its travel advisers training on sustainability and holding workshops with travel suppliers to teach them how to make itineraries that are good for the environment. These two initiatives are part of Internova's commitment to the environment.
Internova Travel Group said that as a travel company, it has a special duty to become a strong advocate for the environment. The company intends to protect the world's natural and cultural resources so people can enjoy them for generations.
About Internova Travel Group
Internova Travel Group is one of the biggest travel services companies in the world. It has a number of well-known brands that serve both leisure and business travelers. Its divisions manage leisure, business, and franchising enterprises. The company has over 100,000 travel advisors in over 6,000 company-owned and affiliated sites in the U.S., Canada, and the U.K.
Read More
TRAVEL TECHNOLOGY,INDUSTRY OUTLOOK
Sojern | January 11, 2023
On January 10, 2023, Sojern, a pre-eminent digital marketing platform developed for travel, and PUSHTech, a multichannel platform including CRM, marketing automation, sales, and support, announced a partnership to assist hotel partners in making the most of their first-party data.
Sojern and PUSHTech will help the travel industry with data strategies in the cookieless age. Around 81% of hotels increase revenue using first-party data. However, staying ahead of digital landscape changes requires a well-planned strategy. Sojern's travel marketing platform offers unparalleled visibility into travel demand and intelligence to assist partners in augmenting their budgets and establishing long-term plans. With the aid of PUSHTech, hotels may improve client relations, control their database, and boost direct sales.
"Our mission is to help businesses generate more effective, efficient and valuable communications with their customers through the use of automated and intelligent solutions. With a collective goal of better serving the hospitality industry we are pleased to announce our partnership with Sojern, Working together means we can better maintain our philosophy of continuous innovation in the development of an automated marketing, sales and management platform."
-David Ezquerro, Chief Revenue Officer, PUSHTech
(Source: PR Newswire)
First-party data is fundamental to the hotelier's toolkit. This unification will help integrate Sojern's innovative travel marketing and PUSHTech's platforms while taking a privacy-forward approach to the safe and guarded management of partner data. As a result, hotel partners will achieve escalated campaign performance, solid customer relationships, and boosted revenue, leading to direct sales growth and driving profitability.
About Sojern
Sojern is a top digital marketing tool for travel marketers. Multichannel marketing from the company boosts direct demand. AI and traveler intent data enable these solutions. It is the leading travel marketing tool designed to help marketers overcome travel buying cycle challenges. It provides unparalleled traveler information and automatic optimization to match its clients with the right travelers. In addition, the company optimizes across the platform to help clients grow and profit.
Read More
DESTINATION AND TOURISM
GetYourGuide | March 09, 2023
GetYourGuide, an online travel booking platform, has recently launched the 'Originals by GetYourGuide' platform, an exclusive travel experience for discovery. It is a part of GetYourGuide's first global campaign called 'Make Memories,' proving that formative events in life like traveling beat positive memories.
The platform is a collection of travel experiences for a once-in-a-lifetime opportunity to discover famous destinations, sights, cultures and history. The selected group of visitors would also get exclusive access to travel to spaces that are not open to the public. Its 'Make Memories' campaign was launched to prove that formative events in life, like traveling beat positive memories. With the popularity of its 'Turning the Lights on at the Vatican Museums' experience, where travelers visit the Vatican Museums before sunrise, it has added more offerings for a more enhanced travel experience. With a diverse team of travel enthusiasts, experts, and technologists, it connects travelers with their destinations. It helps them with the destination's best cultural activities and attractions for an authentic and extraordinary travel experience.
VP of Brand at GetYourGuide, Jean-Gabriel Duveau said, "For years, GetYourGuide has helped travelers create lasting memories on every trip they take. This year, we are gearing up to unlock even more unforgettable experiences with the launch of Originals by GetYourGuide, where travelers will get a rare glimpse into unique spaces and moments, and discover their treasures in a way no other visitor can." He added, "Together with the 75,000+ experiences we offer, Originals by GetYourGuide will help us to live up to our promise to unlock unforgettable travel experiences, and help more travelers experience moments that will leave them filled with wonder and awe for years to come."
(Source – Cision PR Newswire)
About GetYourGuide
Headquartered in Berlin, Germany, GetYourGuide, a travel booking platform, specializes in online travel, tours, attractions and local activities, tourism, e-commerce, technology, the hospitality industry, engineering, sales management, account management, marketing, and travel experiences. It has been transforming travel experiences for explorers since 2009. It accelerates growth for experience creators through access to data-driven insights, technology and a market expert. It focuses on simplifying the digital travel reality. It provides meaningful moments of discovery for travelers. It has leading venture capital investors for funding and support and various local offices worldwide.
Read More