Travel Technology
Sonesta Hotels | November 06, 2023
Sonesta International Hotels Corporation has launched a new service called Travel SOS to help travelers during holiday travel disruptions by providing information on room availability at the nearest Sonesta hotels.
The service can be accessed via a dedicated hotline or online using a promo code, offering convenience and flexibility to travelers.
Despite potential limitations such as room availability and location coverage, the initiative underscores Sonesta's commitment to exceptional service during peak travel times, potentially enhancing customer satisfaction and loyalty.
Sonesta International Hotels Corporation launches a new service, Travel SOS (Sonesta Overnight Stay), aimed at easing the stress of holiday travel disruptions. The service provides stranded travelers with information on room availability at the nearest Sonesta hotels during the busy holiday season. Travelers can access the service via a dedicated hotline or by using a promo code online. The initiative underscores Sonesta's commitment to exceptional service during peak travel times, offering peace of mind to travelers across its diverse portfolio of 17 brands and over 1,200 properties.
Chris Trick, the Chief Marketing Officer at Sonesta, reportedly conveyed his optimism about the Travel SOS solution. He emphasized that Travel SOS exemplifies Sonesta's dedication to delivering superior service to travelers, especially during peak and challenging travel periods. He noted that the service, accessible via phone or online, offers up-to-date information on over 1,200 Sonesta properties, thereby providing travelers with reassurance. This allows them to relax and fully enjoy the holiday season.
The new Travel SOS service launched by Sonesta International Hotels Corporation has its own set of potential drawbacks and benefits. On the downside, the service might be limited by the availability of rooms at Sonesta hotels, especially during peak travel times. If all rooms are booked, the service may not be able to provide the desired assistance. Additionally, the service might be less useful for travelers who are stranded in locations where Sonesta hotels are not present.
On the upside, the service is designed to ease the stress of holiday travel disruptions by providing stranded travelers with information on room availability at the nearest Sonesta hotels. This is useful throughout the holidays. The service can be accessed via a dedicated hotline or by using a promo code online, offering convenience and flexibility to travelers. Furthermore, the initiative underscores Sonesta's commitment to exceptional service during peak travel times, potentially enhancing customer satisfaction and loyalty.
Travel SOS is crafted to be accessed with dial-to-book or click-to-book options, a dedicated Travel SOS hotline and a promo code STAYSOS for online reservations using Sonesta’s website's offers’ section.
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Travel Technology
PR Newswire | October 04, 2023
The Ritz-Carlton Hotel Company, L.L.C., is pleased to announce the launch of a new international marketing campaign, speaking to the continued evolution of the brand. Created in collaboration with longtime agency partner Team One, the Leave Better campaign invites guests to embark on a powerful journey of self-discovery through thoughtfully tailored experiences and the genuine comfort and care offered by a stay at The Ritz-Carlton. With the promise of a transformational experience, guests will check out of The Ritz-Carlton greater than when they arrived.
Marking a fresh new direction for The Ritz-Carlton, the multi-million dollar marketing campaign captures how travel across the brand's hotels and resorts can become a catalyst for personal evolution. Leave Better illustrates that travel not only results in enriching memories but also has the power to evolve ones' sense of self. The Leave Better campaign will roll out in several languages across international markets, including the United States, Japan, China, Germany, the UAE and Saudi Arabia through a special partnership with Condé Nast network, truly tapping into a global audience. It will be seen across digital video, print, digital display and paid social.
"We are thrilled to introduce the Leave Better Campaign, which reflects our commitment to not only honoring our heritage as a luxury hospitality icon, but embracing the desires of our discerning guests," said Jamie Kerr, Senior Director Global Marketing, The Ritz-Carlton. "Through Leave Better, we invite travelers to journey with The Ritz-Carlton to places, moments and spaces that are marked by genuine care only we can deliver, and will encourage self-growth and discovery, staying with them long after they depart."
The campaign's central question, "How will a stay leave you?", inspires consumers to envision the lasting impact of an experience at The Ritz-Carlton. It encourages guests to consider the memories they'll create, the connections they'll forge, the inspiration they'll draw, and the level of revitalization they'll experience that can only result through genuine comfort and care. Whether through enriching classes, cultural programming, hands-on culinary experiences, or more, there are endless opportunities for guests to tap into moments of exploration and discovery. Through a series of visually captivating advertisements across print and digital content, the campaign captures the brand's commitment to providing unforgettable and transcendent journeys.
Leave Better is the latest phase in the brand's thoughtful evolution, which has seen The Ritz-Carlton expand into exciting global destinations such as Mexico City, Melbourne and Fukuoka, buzzing neighborhoods including NoMad in Manhattan, and the industry redefining launch of The Ritz-Carlton Yacht Collection. The new debuts have rolled-out alongside a collection of comprehensive renovations, signaling The Ritz-Carlton's ongoing transformation as it welcomes travelers across generations and geographies. The evolution has also seen the unveiling of a new website for the brand, introducing an elevated digital experience that speaks to the future of The Ritz-Carlton.
The Ritz-Carlton has long stood as the gold standard of luxury hospitality. With a steadfast dedication to providing unparalleled service and impactful getaways, The Ritz-Carlton remains rooted in its commitment to innovation and to thoughtful evolution, ensuring that it remains at the forefront of the luxury travel space.
The Leave Better Campaign will roll out across various media platforms, captivating audiences worldwide with its innovative approach to storytelling. A link to the video campaign can be found here.
About The Ritz-Carlton Hotel Company, LLC
The Ritz-Carlton Hotel Company, L.L.C., of Bethesda, MD, part of Marriott International, Inc., currently operates more than 100 hotels in 32 countries and territories. For more information or reservations, visit the company web site at www.ritzcarlton.com, for the latest company updates, visit news.marriott.com and to join the live conversation, use #RCMemories and follow along on Facebook, Twitter, and Instagram. The Ritz-Carlton Hotel Company, L.L.C. is a wholly-owned subsidiary of Marriott International, Inc. (NASDAQ:MAR). The Ritz-Carlton is proud to participate in Marriott Bonvoy, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
AboutMarriott International, Inc
Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 7,600 properties under 30 leading brands spanning 133 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company offers Marriott Bonvoy™, its highly-awarded travel program.
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Travel Technology, Hospitality Management
Virgin Voyages | September 08, 2023
Virgin Voyages announced a $550 million funding round led by Ares Management for global expansion.
Founder Tom McAlpin transitions to Chairman of the Board, while Nirmal Saverimuttu takes over as CEO, bringing extensive experience from Virgin Voyages' early days.
Virgin Voyages looks forward to continued success and collaboration with investors, including Ares Management, to drive future growth and innovation.
Virgin Voyages, the award-winning cruise brand backed by Richard Branson's Virgin Group, has announced the completion of a $550 million fundraise led by Ares Management's Private Equity Group. This funding, including contributions from existing investors such as Virgin Group and Bain Capital, is poised to propel Virgin Voyages into international markets while enhancing the overall customer experience.
Partner and Co-Portfolio Manager of Special Opportunities in the Ares Private Equity Group, Aaron Rosen, remarked,
With this new investment alongside our partners at Virgin Group and Bain Capital, we believe the company is on strong footing to capitalize on its differentiated product and value proposition in the growing cruise industry.
[Source - Cision PR Newswire]
Established as a leading player in the industry, Virgin Voyages has swiftly gained recognition and accolades with a fleet serving various destinations and recent wins like topping the mega-ship category in Travel + Leisure's 2023 World's Best Awards and sweeping all five cruise categories in the 2023 Cruise Critic Cruisers' Choice Awards.
Alongside this development, Tom McAlpin, the founding CEO, is transitioning to the role of Chairman of the Board. Nirmal Saverimuttu is taking the reins as the new Chief Executive Officer, having formerly served as President and Chief Experience Officer. In addition, Nirmal Saverimuttu has been a foundational figure at Virgin Voyages since 2014, when he joined as Chief Commercial Officer after securing initial investments from the Virgin Group. His role expanded in 2021 to President and Chief Experience Officer, making him well-prepared to guide the brand into its next phase of growth and innovation.
Nirmal Saverimuttu, CEO of Virgin Voyages, said,
I want to send our deepest thanks, on behalf of all our Crew and the Board, to Tom for his leadership and passion for the business. We are so grateful for all he has done and are thrilled to continue to partner with him as our Chairman.
[Source – Cision PR Newswire]
Virgin Voyages is a trusted brand due to its crew's dedication and passion for offering remarkable experiences for its guests. Nirmal also expressed his anticipation of collaborating with the Ares team and Virgin Voyages' current investors to execute growth and expansion plans as the company contemplates its promising future.
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