CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

| August 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements of trustworthiness, and integrating consent exchanges into CX. In Part 3, we ponder how — and if — (content) marketers can (re)build trust among customers and prospects. Here are two other things we know: First, a general decline in brand trust becomes utterly devastating as data regulations and shifting consumer attitudes about privacy institute a battle among firms for increasingly scarce and therefore more precious personal data.
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Zürich Tourism

Zurich Tourism is responsible for destination marketing and therefore also for raising brand awareness for the city of Zürich and surrounding region as a multifaceted tourism destination. The destination Zürich offers leisure guests and business travelers alike a wealth of nature, culture, art, shopping and gastronomy – and all in the immediate vicinity.

Spotlight

Zürich Tourism

Zurich Tourism is responsible for destination marketing and therefore also for raising brand awareness for the city of Zürich and surrounding region as a multifaceted tourism destination. The destination Zürich offers leisure guests and business travelers alike a wealth of nature, culture, art, shopping and gastronomy – and all in the immediate vicinity.

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