CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

| August 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements of trustworthiness, and integrating consent exchanges into CX. In Part 3, we ponder how — and if — (content) marketers can (re)build trust among customers and prospects. Here are two other things we know: First, a general decline in brand trust becomes utterly devastating as data regulations and shifting consumer attitudes about privacy institute a battle among firms for increasingly scarce and therefore more precious personal data.
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Borajet Airlines

Borajet Airlines is continuously expanding its new fleet of high-tech EMBRAER E-190/195 type aircraft with the highest level of security and comfort, and is being used safely in 65 airlines in 45 different countries from America to Europe.

Spotlight

Borajet Airlines

Borajet Airlines is continuously expanding its new fleet of high-tech EMBRAER E-190/195 type aircraft with the highest level of security and comfort, and is being used safely in 65 airlines in 45 different countries from America to Europe.

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