DIVERSE VOICES STRENGTHEN BRAND CHARACTER

| August 14, 2019

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What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the Guinness Book of World Records recognizes fictional detective Sherlock Holmes as the most portrayed human. More than 75 actors have taken on the role, including Sir Christopher Lee, John Cleese, Charlton Heston, Roger Moore, Robert Downey Jr, Will Farrell, Benedict Cumberbatch, and Yuko Takeuchi (who plays a female version of the character in a new series from HBO Asia and Hulu Japan). The diversity of these distinct voices and performances makes the Sherlock Holmes brand richer and stronger. In fact, it highlights the importance of understanding the difference between voice and character.
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Spotlight

Lindblad Expeditions

In 1958 Lars-Eric Lindblad, considered the father of eco travel, founded Lindblad Travel and pioneered the first non-scientific expeditions to Antarctica (1966) and Galápagos (1967), subsequently opening the Amazon, Papua New Guinea, China, Bhutan, and more to curious, respectful travelers. In 1979, his son Sven-Olof Lindblad founded Special Expeditions, eventually re-named Lindblad Expeditions, specializing in ship-based expedition travel.

Spotlight

Lindblad Expeditions

In 1958 Lars-Eric Lindblad, considered the father of eco travel, founded Lindblad Travel and pioneered the first non-scientific expeditions to Antarctica (1966) and Galápagos (1967), subsequently opening the Amazon, Papua New Guinea, China, Bhutan, and more to curious, respectful travelers. In 1979, his son Sven-Olof Lindblad founded Special Expeditions, eventually re-named Lindblad Expeditions, specializing in ship-based expedition travel.

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