DIVERSE VOICES STRENGTHEN BRAND CHARACTER

| August 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the Guinness Book of World Records recognizes fictional detective Sherlock Holmes as the most portrayed human. More than 75 actors have taken on the role, including Sir Christopher Lee, John Cleese, Charlton Heston, Roger Moore, Robert Downey Jr, Will Farrell, Benedict Cumberbatch, and Yuko Takeuchi (who plays a female version of the character in a new series from HBO Asia and Hulu Japan). The diversity of these distinct voices and performances makes the Sherlock Holmes brand richer and stronger. In fact, it highlights the importance of understanding the difference between voice and character.
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Discover Holidays

A leading inbound tour operator for Canada & Alaska and the team behind the Canada by Design and Alaska by Design vacation brands. A well-known and respected inbound tour operator since 2000, Discover Holidays offers tailor-made personal service and solutions for both our FIT and Group clients. Proud members of the Virtuoso family as a Preferred On-Site Partner and the Signature Travel Network as a Destination Specialist, we offer a diverse range of product that is quality assured and experience driven.

Spotlight

Discover Holidays

A leading inbound tour operator for Canada & Alaska and the team behind the Canada by Design and Alaska by Design vacation brands. A well-known and respected inbound tour operator since 2000, Discover Holidays offers tailor-made personal service and solutions for both our FIT and Group clients. Proud members of the Virtuoso family as a Preferred On-Site Partner and the Signature Travel Network as a Destination Specialist, we offer a diverse range of product that is quality assured and experience driven.

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