How to Optimize Your Conversion Funnel, from ToFu to BoFu

| June 24, 2019

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No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.
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MBM Travel Executives Recruitment

As an independently owned recruitment company with big contacts, we are able to offer a truly bespoke service designed to meet specific needs and budgets at all levels. Sourcing outstanding travel talent, from middle management through to board level, for both permanent and interim appointments within the UK and EMEA, is one of the hallmarks of our business. Along with honesty, integrity and tenacity. We provide contingency and discreet executive search for the online, cruise, tour operating, retail, airline, hotel, rail, car rental, GDS/ travel technology, travel media and corporate worlds. Our expertise stretches across a comprehensive range of disciplines, including CEO, board level and general management, sales and marketing, PR, product, purchasing and contracting, business analysis, project management, IT, accountancy & finance, operations, revenue and yield, business travel and general administration.

Spotlight

MBM Travel Executives Recruitment

As an independently owned recruitment company with big contacts, we are able to offer a truly bespoke service designed to meet specific needs and budgets at all levels. Sourcing outstanding travel talent, from middle management through to board level, for both permanent and interim appointments within the UK and EMEA, is one of the hallmarks of our business. Along with honesty, integrity and tenacity. We provide contingency and discreet executive search for the online, cruise, tour operating, retail, airline, hotel, rail, car rental, GDS/ travel technology, travel media and corporate worlds. Our expertise stretches across a comprehensive range of disciplines, including CEO, board level and general management, sales and marketing, PR, product, purchasing and contracting, business analysis, project management, IT, accountancy & finance, operations, revenue and yield, business travel and general administration.

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