How to Optimize Your Conversion Funnel, from ToFu to BoFu

| June 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.
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Victoria Tourism Industry Council (VTIC)

The World Travel & Tourism Council (WTTC) is the body which represents the Travel & Tourism private sector globally. Our Members consist of the CEOs of the world's Travel & Tourism companies and industry organisations engaging with the sector. Our priorities are: Security & Travel Facilitation, Crisis Preparedness & Management, and Sustainable Growth. WTTC works to raise awareness of Travel & Tourism as one of the world's largest economic sectors, supporting 313 million jobs and generating 10.4% of world GDP.

Spotlight

Victoria Tourism Industry Council (VTIC)

The World Travel & Tourism Council (WTTC) is the body which represents the Travel & Tourism private sector globally. Our Members consist of the CEOs of the world's Travel & Tourism companies and industry organisations engaging with the sector. Our priorities are: Security & Travel Facilitation, Crisis Preparedness & Management, and Sustainable Growth. WTTC works to raise awareness of Travel & Tourism as one of the world's largest economic sectors, supporting 313 million jobs and generating 10.4% of world GDP.

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