Measuring the True ROI of Marketing Events

| October 13, 2019

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When measuring the ROI of a marketing event, most companies look only at the exhibition cost. But in order to get a true understanding of the investment and the value it’s provided, you also need to look at the travel and expense spending for everyone attending from your company. Unfortunately this isn’t always as easy as it seems. Late expenses and travel booked outside of a central system obscure the true ROI of participating in marketing events like trade shows and conferences. In this post, we’re shedding light on all of the expenses you should keep track of to calculate the true ROI of exhibiting at events. Exhibiting at a trade show or conference costs more than just the registration fees. From exhibition costs to travel and expense (T&E) spending, there’s a lot more to keep track of than you may initially think.
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Travelfix.com

Travelfix.com is one of Africa’s leading Travel company. Launched in Nigeria in 2014, Travelfix.com is an arm of TVC Atlantic Vacation Group, an indigenous Tourism Company in Nigeria, headquartered in Abuja, the capital city. Travelfix.com offers a wide range of travel products including cheap flights, hotel reservation, car rentals, travel insurance, luxury travel, visa products, tour and vacation packages.

Spotlight

Travelfix.com

Travelfix.com is one of Africa’s leading Travel company. Launched in Nigeria in 2014, Travelfix.com is an arm of TVC Atlantic Vacation Group, an indigenous Tourism Company in Nigeria, headquartered in Abuja, the capital city. Travelfix.com offers a wide range of travel products including cheap flights, hotel reservation, car rentals, travel insurance, luxury travel, visa products, tour and vacation packages.

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