Measuring the True ROI of Marketing Events

| October 13, 2019

When measuring the ROI of a marketing event, most companies look only at the exhibition cost. But in order to get a true understanding of the investment and the value it’s provided, you also need to look at the travel and expense spending for everyone attending from your company. Unfortunately this isn’t always as easy as it seems. Late expenses and travel booked outside of a central system obscure the true ROI of participating in marketing events like trade shows and conferences. In this post, we’re shedding light on all of the expenses you should keep track of to calculate the true ROI of exhibiting at events. Exhibiting at a trade show or conference costs more than just the registration fees. From exhibition costs to travel and expense (T&E) spending, there’s a lot more to keep track of than you may initially think.
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For almost 100 years, Ojai Valley Inn has been a sophisticated escape with the feel of a private country estate. Discerning travelers and groups have come here to relax and rejuvenate in an atmosphere of casual elegance, and to enjoy the quiet peace of the scenic Ojai Valley that has always been a special kind of Shangri-La.

Spotlight

Ojai Valley Inn

For almost 100 years, Ojai Valley Inn has been a sophisticated escape with the feel of a private country estate. Discerning travelers and groups have come here to relax and rejuvenate in an atmosphere of casual elegance, and to enjoy the quiet peace of the scenic Ojai Valley that has always been a special kind of Shangri-La.

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