The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth

| July 8, 2019

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Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business model puts tremendous pressure on sales organizations to facilitate a seamless transition between the buyer and customer journey and ensure customers are seeing the value they were promised during their evaluation. Many sales leaders are drowning in data and struggling to figure out what key metrics they should track to reveal their progress in growing subscription revenue. One powerful, simple metric enables sales leaders to pull the right levers to grow revenue: the ratio of customer lifetime value (LTV) to customer acquisition cost (CAC).
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Veena World

A journey of a thousand miles begins with a single step – Lao Tzu’. That single step came for Veena World in the year 2013 – the year of new foundations and the year of new beginnings! With the idea to create a world of affordable tourism and to explore as well as innovate new avenues in the travel industry, we set out on a journey to achieve ‘Our Lakshya - Bharat Ki Sabse Badi Travel Company’, a feat we are strongly working towards everyday…

Spotlight

Veena World

A journey of a thousand miles begins with a single step – Lao Tzu’. That single step came for Veena World in the year 2013 – the year of new foundations and the year of new beginnings! With the idea to create a world of affordable tourism and to explore as well as innovate new avenues in the travel industry, we set out on a journey to achieve ‘Our Lakshya - Bharat Ki Sabse Badi Travel Company’, a feat we are strongly working towards everyday…

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