Why Sales Leaders Need to Digitally Transform Their Teams

| July 8, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, the subscription economy continues to grow rapidly, as consumers and b-to-b buyers want the ability to try products, pay for them monthly, and turn them off quickly if they’re not receiving the expected value. Third, data is widely available – therefore, buyers expect highly personalized interactions from sales. B-to-b organizations that can respond to these trends by reimagining their buyer and customer processes will enjoy a sustained competitive advantage. But what is a digital sales transformation, and what are the key tenets underpinning a successful one?
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Spotlight

Xanterra Travel Collection

The Xanterra Travel Collection is a diverse portfolio of unique and unforgettable vacation experiences around the world. Trek to the ancient mountain-top ruins of Machu Picchu, venture on safari in Namibia, cycle through French wine country or take a sleigh ride in Glacier National Park at 6,000 feet above sea level. Watch Old Faithful erupt from a century-old lodge in Yellowstone, ride in a 1923 Pullman train car to the Grand Canyon or gaze at the Milky Way from a historic four-diamond desert oasis in Death Valley.It’s all possible through the companies of the Xanterra Travel Collection. So the only question is…what do you want to do on your next trip?

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