Forrester Total Economic Report Shows a 405% ROI on 6sense

July 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

Spotlight

Nobu Hotel Atlanta

Located in Phipps Plaza, Nobu Hotels has partnered with Simon Property Group to create and launch a new Nobu Hotel & Restaurant in this mixed-use development. Additional elements of this exciting new development call for a unique, curated dining experience, a 90,000 square-foot Life Time® Athletic healthy living and entertainment destination, and a 12-story Class A office building, complete with a three-story lower level parking garage.

Other Infographics
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Small Numbers Of Frequent Flyers Dominate Air Travel

Infographic | April 11, 2021

New research by climate campaign group Possible, which was published by the BBC, has found that a small number of frequent flyers dominated air travel before the pandemic with the vast majority only traveling domestically. In the United States for example, just 12 perent of people take 66 percent of all flights. That trend is also evident in other developed countries such as the United Kingdom where 15 percent of people take 70 percent of flights. Calls are growing from environmental groups for the implementation of a Frequent Flyer Levy which is a tax that increases the more a person flies each year.

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Billionaire Space Tourism

Infographic | July 11, 2021

Billionaires Richard Branson and Jeff Bezos are set to fly into the final frontier on board their own spacecraft during the month of July. On July 11 at 14:30 GMT, Branson, founder of the Virgin Group, along with two pilots and three other passengers will lift off from Virgin Galactic’s operational base at Spaceport America in the New Mexico desert. His crew will reach a peak altitude of some 89km (55 miles) and experience a few minutes of weightlessness before making a gliding descent back to Earth.

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European Tourism: Trends & Prospects

Infographic | May 24, 2021

Lockdowns have persisted into 2021 as COVID-19 infection rates surge in some countries despite the vaccination rollout. Prospects for the summer season are mixed. While Europe works to overcome hurdles relating to vaccine side effects and supply shortages, innoculation programmes are still expected to accelerate over the summer, bringing down COVID-19 cases and raising hopes of easing restrictions.

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Make bold moves with intelligent travel operations

Infographic | September 5, 2021

Travelers are returning. But their behaviors, expectations and values are very different. Travel companies no longer have the luxury of keeping enterprise operations as they have been for years. Imagine if every member of your team had both customer and operations data at their fingertips to transform the customer experience without adding any additional cost? That future is coming. To make bold moves and drive improvements—at the right cost, travel players need to improve their operations to become future-ready.

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How Virtual Reality can Transform the Travel Industry (VR in Travel )

Infographic | January 21, 2020

Virtual Reality as a technology has existed for a while now, but it has evolved significantly lately and its applications in travel are only being realized now. It is touted as one of the hottest emerging technologies in tourism, and offers tremendous potential for travel agencies, DMCs, hotels and airlines. We created this short infographic highlighting the major benefits it provides both consumers and travel marketers. If you like it, do share it with your friends/colleagues.

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The 8 online travel trends to watch in 2020

Infographic | December 17, 2019

Take a glimpse at the top trends that will dominate online travel in the year ahead.

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Spotlight

Nobu Hotel Atlanta

Located in Phipps Plaza, Nobu Hotels has partnered with Simon Property Group to create and launch a new Nobu Hotel & Restaurant in this mixed-use development. Additional elements of this exciting new development call for a unique, curated dining experience, a 90,000 square-foot Life Time® Athletic healthy living and entertainment destination, and a 12-story Class A office building, complete with a three-story lower level parking garage.

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