The 5 stages of travel: How to maximise your hotel’s marketing impact

October 10, 2019

When it comes to marketing your offer, you may have thought there were only two stages of travel to worry about: the research stage and the booking stage. However, Google has released an interactive infographic that identifies five stages of travel: dreaming, planning, booking, experiencing and sharing. It’s important for online marketers to target their audience at each one of these stages to maximise your reach.

Spotlight

STA Travel

Direct Travel, Inc. is a leading provider of corporate travel management services, established with the goal to create a best-in-class TMC. The company has been providing travel management services for over 40 years; working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel has offices throughout the US and the UK, and is currently ranked 15th on the Travel Weekly Power List. For more information about Direct Travel, please visit www.dt.com.

Other Infographics
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Small Numbers Of Frequent Flyers Dominate Air Travel

Infographic | April 11, 2021

New research by climate campaign group Possible, which was published by the BBC, has found that a small number of frequent flyers dominated air travel before the pandemic with the vast majority only traveling domestically. In the United States for example, just 12 perent of people take 66 percent of all flights. That trend is also evident in other developed countries such as the United Kingdom where 15 percent of people take 70 percent of flights. Calls are growing from environmental groups for the implementation of a Frequent Flyer Levy which is a tax that increases the more a person flies each year.

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Covid-19 travel restrictions from third countries

Infographic | August 6, 2021

EU Countries have agreed on a common approach to temporary restrictions on travel into EU and the possible lifting of such restrictions. Essential Travellers should always be allowed to travel inti the EU, independently of where they come from. All Persons who are travelling from any third country for an essential or non essential reason should have tested negative in a PCR test taken at the earliest 72 hours before.

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30+ Ways to Stay Safe While Traveling the World

Infographic | April 26, 2021

If you’re going to be traveling abroad soon, there’ll be plenty to think about – including what clothes you’re going to take and what exciting places you’re going to visit. However, one of the most important things you need to consider is your safety. While this might not be the most exciting aspect of your vacation, it could be the most crucial. And by making sure you’re clued-up on what to do before and while you’re on vacation, you’ll be given peace of mind that you and your family are safe. This infographic will help you get to grips with what safety issues you need to consider before and during your vacation. It covers everything from getting prepared before you go, to how to take care of your health and money while you’re abroad.

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European Tourism: Trends & Prospects

Infographic | May 24, 2021

Lockdowns have persisted into 2021 as COVID-19 infection rates surge in some countries despite the vaccination rollout. Prospects for the summer season are mixed. While Europe works to overcome hurdles relating to vaccine side effects and supply shortages, innoculation programmes are still expected to accelerate over the summer, bringing down COVID-19 cases and raising hopes of easing restrictions.

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Transform the Hospitality Management with Latest Technology

Infographic | July 7, 2023

Explore innovative hospitality management technologies that transform hotel and tourism operations, from smart room systems to AI-powered chatbots.

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Make bold moves with intelligent travel operations

Infographic | September 5, 2021

Travelers are returning. But their behaviors, expectations and values are very different. Travel companies no longer have the luxury of keeping enterprise operations as they have been for years. Imagine if every member of your team had both customer and operations data at their fingertips to transform the customer experience without adding any additional cost? That future is coming. To make bold moves and drive improvements—at the right cost, travel players need to improve their operations to become future-ready.

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Spotlight

STA Travel

Direct Travel, Inc. is a leading provider of corporate travel management services, established with the goal to create a best-in-class TMC. The company has been providing travel management services for over 40 years; working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel has offices throughout the US and the UK, and is currently ranked 15th on the Travel Weekly Power List. For more information about Direct Travel, please visit www.dt.com.

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