The 5 stages of travel: How to maximise your hotel’s marketing impact

October 10, 2019

When it comes to marketing your offer, you may have thought there were only two stages of travel to worry about: the research stage and the booking stage. However, Google has released an interactive infographic that identifies five stages of travel: dreaming, planning, booking, experiencing and sharing. It’s important for online marketers to target their audience at each one of these stages to maximise your reach.

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Hickory Global Partners

HICKORY GLOBAL PARTNERS is a travel management services company providing innovative service, distribution and technology to our network of travel agency and supplier partners.

Other Infographics
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30+ Ways to Stay Safe While Traveling the World

Infographic | April 26, 2021

If you’re going to be traveling abroad soon, there’ll be plenty to think about – including what clothes you’re going to take and what exciting places you’re going to visit. However, one of the most important things you need to consider is your safety. While this might not be the most exciting aspect of your vacation, it could be the most crucial. And by making sure you’re clued-up on what to do before and while you’re on vacation, you’ll be given peace of mind that you and your family are safe. This infographic will help you get to grips with what safety issues you need to consider before and during your vacation. It covers everything from getting prepared before you go, to how to take care of your health and money while you’re abroad.

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DIGITAL TRAVEL CREDENTIAL

Infographic | May 18, 2021

With the Digital Travel Credential (DTC), seamless travel will be taken one step further. Travelers will be able to securely digitalize their passport and store it in their smartphone for a safer and more convenient travel experience. With our suite of solutions that are designed to maintain privacy, IDEMIA is perfectly positioned to support all stakeholders in implementing this innovation.

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Billionaire Space Tourism

Infographic | July 11, 2021

Billionaires Richard Branson and Jeff Bezos are set to fly into the final frontier on board their own spacecraft during the month of July. On July 11 at 14:30 GMT, Branson, founder of the Virgin Group, along with two pilots and three other passengers will lift off from Virgin Galactic’s operational base at Spaceport America in the New Mexico desert. His crew will reach a peak altitude of some 89km (55 miles) and experience a few minutes of weightlessness before making a gliding descent back to Earth.

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Make bold moves with intelligent travel operations

Infographic | September 5, 2021

Travelers are returning. But their behaviors, expectations and values are very different. Travel companies no longer have the luxury of keeping enterprise operations as they have been for years. Imagine if every member of your team had both customer and operations data at their fingertips to transform the customer experience without adding any additional cost? That future is coming. To make bold moves and drive improvements—at the right cost, travel players need to improve their operations to become future-ready.

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A simple COVID-19 testing model for travel

Infographic | June 3, 2021

The impact of the COVID-19 pandemic has been felt across the globe. Governments across the world during 2020 and into 2021 have quite rightly sought to minimise the loss of life through lockdowns of various types. This has had the desired effect and has reduced infection rates and mortality. From the start of 2021 we have seen the much-anticipated large-scale roll-out of vaccines which is now signaling the possible return to normality at least for some parts of the World. However, a great deal of uncertainty remains, for example how COVID-19 will develop, and we have seen mutations with the emergence of the Brazil, South African, Kent and Indian variants. The real risk is that one of these variants impact on the immunity inferred by either previous infection or by vaccines.

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25 Ways To Have A More Sustainable Holiday Season

Infographic | December 16, 2019

Who doesn’t love the holiday season? Friends and family gathered to spend time with each other, cozy movie nights complete with hot cocoa, and giving gifts to one another. It is such a busy and exciting time of the year that we often forget to take into account the effects of our activities. I know that during December, I’m mostly focused on completing my Christmas gift list for what I’m getting my family and friends. I hardly even think about the effects of what the holiday activities are causing the environment.

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Hickory Global Partners

HICKORY GLOBAL PARTNERS is a travel management services company providing innovative service, distribution and technology to our network of travel agency and supplier partners.

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