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Unpacking the Travel Consumer's Journey

September 18, 2018

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.While the majority of travel consumers are brand-conscious, only 9% begin their journey with a specific travel brand in mind. However, when they have a relationship with a travel brand, they’re 22% more likely than average to select that brand over another. Here, we look at the travel consumer and how experiential and social amplification strategies develop relationships that build loyalty.

Spotlight

Homair

The story of Homair Vacances is the story of a band founded 25 years ago by Daniel Guez. This visionary had understood before all others that the mobile home would be the next revolution in the field of tourist accommodation. The main theme of the development of Homair Vacances is based on 5 axes: • Respect for the values of the Outdoor Hospitality: proximity to nature, friendliness, respect, sharing and simplicity, • A strict selection of our Campsites-Villages in the most beautiful tourist destinations in Europe, • Unique water parks with no equivalent in traditional hotels or tourist residences, • The quality and comfort of our accommodation that we upgrade every season: mobile homes Premium associated with high-end services, mobile homes for large families and tribes ... in parallel with a vast renovation program.

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Unpacking the Travel Consumer's Journey