Unpacking the Travel Consumer's Journey

September 18, 2018

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.While the majority of travel consumers are brand-conscious, only 9% begin their journey with a specific travel brand in mind. However, when they have a relationship with a travel brand, they’re 22% more likely than average to select that brand over another. Here, we look at the travel consumer and how experiential and social amplification strategies develop relationships that build loyalty.

Spotlight

Sure Travel

The Sure Travel brand is one of the most recognised and respected names in the Southern African travel industry, with over 80 agencies in South Africa, Namibia and Botswana. For over 30 years our travel agents have been making holiday dreams come true.

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Spotlight

Sure Travel

The Sure Travel brand is one of the most recognised and respected names in the Southern African travel industry, with over 80 agencies in South Africa, Namibia and Botswana. For over 30 years our travel agents have been making holiday dreams come true.

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