Unpacking the Travel Consumer's Journey

September 18, 2018

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.While the majority of travel consumers are brand-conscious, only 9% begin their journey with a specific travel brand in mind. However, when they have a relationship with a travel brand, they’re 22% more likely than average to select that brand over another. Here, we look at the travel consumer and how experiential and social amplification strategies develop relationships that build loyalty.

Spotlight

Nicolaus Tour

Nicolaus Tour was founded in 1993. He began working as a travel agency and gradually specialized in the area of ​​incoming Puglia, achieving a leading position among the Italian Destination Management Company (DMC).

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Spotlight

Nicolaus Tour

Nicolaus Tour was founded in 1993. He began working as a travel agency and gradually specialized in the area of ​​incoming Puglia, achieving a leading position among the Italian Destination Management Company (DMC).

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