Unpacking the Travel Consumer's Journey

September 18, 2018

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.While the majority of travel consumers are brand-conscious, only 9% begin their journey with a specific travel brand in mind. However, when they have a relationship with a travel brand, they’re 22% more likely than average to select that brand over another. Here, we look at the travel consumer and how experiential and social amplification strategies develop relationships that build loyalty.

Spotlight

Carnival Cruise Line

Headquartered in sunny South Florida, Carnival Cruise Line offers a fun and unique career destination for a wide range of professionals in Marketing, IT, Accounting/Audit, Finance, Marine Operations and HR just to mention a few. Be sure to check out our latest postings.

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Who doesn’t love the holiday season? Friends and family gathered to spend time with each other, cozy movie nights complete with hot cocoa, and giving gifts to one another. It is such a busy and exciting time of the year that we often forget to take into account the effects of our activities. I know that during December, I’m mostly focused on completing my Christmas gift list for what I’m getting my family and friends. I hardly even think about the effects of what the holiday activities are causing the environment.

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Infographic | January 21, 2020

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The 8 online travel trends to watch in 2020

Infographic | December 17, 2019

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Make bold moves with intelligent travel operations

Infographic | September 5, 2021

Travelers are returning. But their behaviors, expectations and values are very different. Travel companies no longer have the luxury of keeping enterprise operations as they have been for years. Imagine if every member of your team had both customer and operations data at their fingertips to transform the customer experience without adding any additional cost? That future is coming. To make bold moves and drive improvements—at the right cost, travel players need to improve their operations to become future-ready.

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Tech & Travel: Exploring Virtual Vacations

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Spotlight

Carnival Cruise Line

Headquartered in sunny South Florida, Carnival Cruise Line offers a fun and unique career destination for a wide range of professionals in Marketing, IT, Accounting/Audit, Finance, Marine Operations and HR just to mention a few. Be sure to check out our latest postings.

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