Australia spending $5 million advertising to attract more Chinese millennials

Australia is going to spend $5 million advertising to young Chinese urbanites and  millennials to persuade them regional Australia isn’t dangerous and they should come despite the lack of free WiFi. China is Australia’s biggest source of tourists and international students but there were fears last year these two important export industries could be damaged amid tension in diplomatic relations. The Chinese tourists are worth $11.5 billion a year to the economy. A major tourism advertising campaign on billboards and metro stations in Chinese cities begins this week with colourful imagery of Australia’s natural scenery – plus a crocodile – and the slogan “Too Australian for words”.Tourism Australia will pay $3.28 million, and tourism operators including Qantas will pay $1.78 million, for the advertising. Trade Minister Simon Birmingham said that the country has already got a strong affinity among the Chinese tourists.