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How halal holidays became one of the world's fastest-growing travel trends

May 30, 2019 / Hayley Skirka

A woman reclines on a bed of colourful cushions. The picture-perfect ocean in front of her is framed by a private cabana and the twinkling horizon is bathed in orange hues. The Instagram caption reads: “Just taking in all the views. Cannot wait to be back in the Maldives in two weeks.” This is one beautifully edited post in a feed filled with hundreds of them. But on this influencer’s Instagram account, which has more than 100,000 followers, you can rest assured that you won’t find any bikini-clad beach shots or beverage-by-the-pool selfies. That’s because @sukainarajabali is a halal traveller and part of one of the fastest-growing tourism sectors in the world.