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Online Travel Agency eDreams Odigeo Urges Investors to Stick Around

August 29, 2019 / Skift

Like its fellow European online travel agency lastminute.com, eDreams Odigeo has been trying to diversify its revenue stream away from a reliance on flight-only sales.After all it’s a low-margin business and there’s only so far that can take you in today’s sophisticated consumer environment.EDreams’ big plan is its subscription service, called — somewhat unimaginatively — Prime. It had been quietly testing the operation for a couple of years before going public earlier this year.