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Travel marketers seeing benefits of trip optimization but challenged by privacy laws

November 01, 2019 / PhocusWire

Travel marketers claim to be making the customer journey a priority for 2020. Research from Yieldify shows that only 1% have no plans to work on them next year, down from 15% who said the same in 2018. Respondents to the State of Customer Optimization study highlighted challenges such as new privacy regulations which is hampering the efforts of 38% of marketers. Not having the right tools was also named in the top three challenges after the ability to demonstrate return on investment.