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Traveltek Group Reveals Trends for First-Time Cruisers

April 16, 2018 / JANEEN CHRISTOFF

A new survey from Traveltek Group Ltd. provided insights into first-time cruisers and their perceptions of the industry. The analysis looked at 8,878 new-to-cruise inquiries made through leading travel agents worldwide. Results revealed how Traveltek's cruise packaging, CRM and API tools, and more, can help agencies and cruise lines leverage growth opportunities in their first-time cruise markets. Traveltek broke out its research findings into different segments: Fly Cruis Fly-cruise represented 26 percent of all first-time cruiser inquiries. One of the more interesting results of the research found that cruisers didn’t want to bundle air into the price—just 9 percent resulted in bookings that bundled air and cruise components together.