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TripAdvisor forms joint venture with Trip.com Group, reports decline in Q3 revenue

November 07, 2019 / PhocusWire

TripAdvisor is taking a new approach to its China business by entering into a strategic partnership with Trip.com Group (formerly Ctrip.com). Known as TripAdvisor China, the new joint venture gives Trip.com Group the long-term exclusive brand, content license and all assets of TripAdvisor’s business in China. As part of the agreement, TripAdvisor content will get distributed across the Trip.com Group portfolio of brands, including Skyscanner. The deal gives Trip.com Group a nomination right for one TripAdvisor Board seat, pending on regulatory approval.