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Wyndham's RCI acquires Alliance Reservation Network for $92M

August 09, 2019 / PhocusWire

Vacation exchange network RCI has purchased travel technology platform Alliance Reservations Network for $92 million.The acquisition will facilitate growth at RCI, which is part of Wyndham Destinations, by enhancing its B2B offerings for members and affiliates, plus bring new benefits for individual and group travel, events and the corporate meetings market.With Alliances intelligent booking platform, RCI will be able to offer travelers ancillary and lifestyle services through the delivery of optimized booking engine, content and pricing resources.RCI will also be able to broaden its reach beyond the core vacation exchange business via new affinity and commercial partners with Alliance. The company says it will offer door-to-door services that will benefit current and future RCI members and travelers with transportation, transfer, excursion and car rental options, as well as additional access to premium inventory and experiences.