2023 POS Software Trends Report: Leveraging Data & Analytics

Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector. Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools. This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.

This on-demand webinar has been published to assist Australian industry with key points on a draft report developed by the Beyond Tourism 2020 Steering Committee.

Recent surveys consistently show that today’s consumers want to travel responsibly. To help equip travel advisors to respond to the growing interest in environmentally and socially responsible travel, Baxter Media teamed up with industry experts for a virtual session that will help them understand.

With many consumers browsing different sites on the hunt to craft their perfect accommodation, it is essential to understand what drives their decisions - personalized display advertising can help bring consumers back to your site and/or booking platform. This webinar took place on 17th December 2018, hosted by dunnhumby's Media Managing Director, Teeradet Dumrongbhalasitr (Lek) and Media Director, Miguel Ochoa.