HOW TO SET TARGETS AND MEASURE SUCCESS IN CREATING A MORE SUSTAINABLE TRAVEL PROGRAM

CWT

HOW TO SET TARGETS AND
As the pandemic brought most business travel to a standstill, it prompted companies to take a closer look at the environmental impact of having their employees jet-setting around the globe. Now, as travel gradually begins to restart, we can expect sustainability to remain a key priority for many organizations.

In this webinar, a panel of experts representing different viewpoints—including airlines, environmental non-profits, TMCs, and travel buyers— discussed a major point of contention in making corporate travel programs greener: how companies should set targets and measure success.
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Spotlight

There has been a lot of talk recently about Marriott’s proposed acquisition of Starwood and what it would mean for guests, competitors, intermediaries, and the companies’ loyalty members if the transaction ultimately happens. Would SPG members see the value of their points diminish over time? Would SPG members’ loyalty wane if and when they’re integrated into the Marriott system? To inform the answers to these questions, it’s helpful to understand what’s happening with loyalty more broadly in the travel industry right now.

OTHER ON-DEMAND WEBINARS

The Chatbot Revolution in Tourism

Odyssey

Chatbots are predicted to soon be the app and email killer. They’re faster to develop than a mobile app and allow you to immediate access a built in fanbase such as those on Facebook. Moreover, consumers indicate they far prefer an SMS-style chat interface over other forms of communications, especially email.In this one-hour webinar, we’ll look at the chatbot revolution coming in travel and tourism and teach you how to take advantage of it in your marketing plans.
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Online Bookings Research

Travel Tripper

At the beginning of this year, the hotel industry became rich with new traveler research and insights. In three distinct traveler studies, we uncovered: 1) the top sites where travelers search for and book hotels, 2) what travelers see and click on when searching for hotels, and 3) how travelers view and interact with hotel websites.In this 1-hour webinar, attendees will learn more about these traveler behaviors and discover ways to implement smarter hotel marketing as a result. Researchers at TrustYou, Fuel Travel, and Travel Tripper will discuss
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Artificial intelligence in business travel

Egencia

Transformation is a catalyst for growth in any industry. With this evolution of ideas and processes comes intrigue, education, adaptation and, inevitably, some resistance. It’s becoming increasingly evident that Artificial Intelligence (AI) is playing a progressively impactful role in the evolution of business travel. From enabling a plethora of contextual and transactional algorithms to curating relevant responses and solutions, AI has the potential to revolutionize and elevate the business travel industry.
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New international destinations series: Non-stop to Tenerife

United Airlines

Why Tenerife is known as the “Hawaii of the east” How to fly non-stop to Tenerife, in Canary Islands, Spain The island’s special drink, Barraquito The landscape of Tenerife: Perfect weather, lush forests, plunging cliffs, natural volcanic pools and the highest peak in Spain All about the architecture: From small towns surrounded by 15th and 16th century buildings, to luxurious, chic retreats with world-class cuisine, golf, paragliding and more
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Spotlight

There has been a lot of talk recently about Marriott’s proposed acquisition of Starwood and what it would mean for guests, competitors, intermediaries, and the companies’ loyalty members if the transaction ultimately happens. Would SPG members see the value of their points diminish over time? Would SPG members’ loyalty wane if and when they’re integrated into the Marriott system? To inform the answers to these questions, it’s helpful to understand what’s happening with loyalty more broadly in the travel industry right now.

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