Acorn Association Webinar: Google Search vs. Travel

acorn-association-webinar
Did you know Google is the #1 provider of bookings for most lodging providers? As Google marketing continues to evolve, successful lodging property owners understand how to adapt to these changes. Today, traditional, organic placement and resulting bookings continue to diminish as Local Google Travel bookings continue to increase. What’s more, traditional SEO has little to do with top visibility in Google Travel. We invite you to attend this session so you can understand the difference and learn strategies to increase your visibility in Google Travel.
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OTHER ON-DEMAND WEBINARS

Bleisure in Managed Travel: How and Why to Embrace

BTN group

Travelers are embracing the concept of bleisure travel combining business trips with leisure extensions before or after work assignments but are companies embracing it? If so, why and how?Listen as corporate travel executives discuss the surge in this trend and demographics of those most interested, as well as the challenges and opportunities that companies encounter in trying to develop policies and practices around bleisure trips. Listen as suppliers discuss how they’re working with corporate partners to engage travelers, book more travel and strengthen partnerships in this BTN Group thought-leadership webinar sponsored by Cvent Hospitality Cloud.
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The essentials for sustainable business travel

How you can improve the sustainability of your travel program Best practices you can easily introduce in your program’s strategy How to engage your travelers to make sustainable choices
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New Research: How Hotels Are Using First-Party Data To Drive Revenue and Build Stronger Relationships Today

Who has built a first-party data strategy so far, and why The results hotel marketers are seeing from first-party data to date Challenges hotels are facing with first-party data - and how they’re overcoming these challenges How hotel marketers around the world, like Wyndham, are implementing first-party data
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2018 Corporate Travel Industry Forecast webinar

Open Destinations

How will 2017 factors affect buyers and suppliers in business travel, over the rest of the year and into 2018? What can travel program stakeholders anticipate for price developments in air fares and hotel rates? Prepare for the industry in 2018 by attending our webinar to learn more about: Forecasts for air, hotel, meetings and ground transportations The influence of global and regional macroeconomic factors Key industry developments and their effect on managed travel Recommendations for optimizing supplier negotiations Insights on alternative accommodations & hotel direct booking
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