Open Destinations
During the webinar listeners will learn about the potential of mobile technology to enhance customers’ travel experiences and drive business growth at the same time. The webinar will focus on the following topics: Change of traveller demographics, Growth and popularity of mobile technology. Issues faced by tour operators.
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ACTA
Tips and Tools for Marketing Your Travel Business.
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Who has built a first-party data strategy so far, and why
The results hotel marketers are seeing from first-party data to date
Challenges hotels are facing with first-party data - and how they’re overcoming these challenges
How hotel marketers around the world, like Wyndham, are implementing first-party data
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The market for online booking tools may be more confusing than ever—the lines between a traditional travel management company and the online booking tool have blurred, with more TMCs taking a tech-first approach. The concept of a front-facing portal behind which several booking tools can sit has captured attention. And, of course, you still have the option to pick a booking tool relationship separate from your TMC—but should you? And which booking tool is right for your program—an emerging, consumer-looking tool or an established global choice with limited user-appeal?
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