Best Practices in Business Travel: Booking

If you've ever dreamed of cruising the Bahamas and Caribbean, this webinar is for you. Discover one of the world's greatest adventures- the thousands of islands in this tropical paradise. Learn to plan your Caribbean cruise, what to expect, and how to prepare with hosts Ed Tillett, Matt Claiborne, and Mark Bunzel with our cosponsor, Waterway Guide.

What are the biggest luxury trends for Chinese outbound tourism, and how do you market travel destinations and businesses to HNWI Chinese tourists? In Dragon Trail’s November webinar, learn about the destinations and travel experiences that are most appealing for China’s high-end travelers, how they book their travel, and the best channels and strategies for attracting this coveted market segment.

Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector. Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools. This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.

The travel and hospitality industry occupies a unique place in regard to digitization. Bookings for flights and hotels, as well as subsequent transactions are all migrating to a fully digital experience, yet a huge part of the customer experience remains connected to physical locations and face-to-face interaction.