Changing Digital Landscape of Travel and How Co-Ops Can Keep Up

As the world slowly recovers, companies are looking for safer, easier and more cost-effective ways to manage all their business travel needs, while still giving travelers more flexibility as their preferences shift. Register now for this BTN Group In the Know webinar, with content sponsored and developed by Booking.com for Business as the panel discusses ways that companies are adapting to an ever-changing travel landscape

Today more and more tourism sales and marketing are done online and a handful of global Online Travel Agencies (OTAs) appear to dominate the tourism sector. Offline and other channels still hold good market shares; however, they are mostly small and medium size enterprises (SMEs) operating locally or regionally and facing increasing threats from those technology-based global giants. In this competitive sector, European SMEs need to design new products meeting traveller’s new needs and promote with new marketing tools. This webinar will review market trends to pinpoint a niche market for EU SMEs; will reveal travellers’ new characteristics and needs; and will identify Japan as a desirable destination and propose new products for European leisure and business travellers. The webinar will conclude with recommendations as to how successfully European SMEs design and promote tourism experiences in Japan as a redefined product to European outbound travellers.

When you travel for business you inevitably incur expenses that need to be reclaimed. It’s an integral part of business travel. But often, these processes are managed completely independent of each other. Considering expenses as part of the overall process of business travel can help to improve both traveller satisfaction and also benefit the company by improving processes, compliance and productivity.

In our popular 2019 Travel Trends Report, we found that while consumer preferences continue to evolve, so do their travel booking habits for tours and activities.With data gathered from bookings processed via TrekkSoft, and qualitative survey responses gathered from tour companies around the world, we'll show you when and where your customers will book their next trip.As will all TrekkSoft webinars, you'll leave with practical tips and ideas on how to be present where your customers are, and what you can do to gear up for a successful 2019.