Travelers are more discerning than ever – and tougher to satisfy online.In new research on the behavior of U.S. and U.K. travelers, Phocuswright unveils its latest insights on:How travelers shop and book.How they choose the sites they use.What frustrates them most in the online planning process.And what travel brands must do to win hard-to-please online bookers.With 72% of Travel Companies seeing challenges with abandonment along the customer journey, this insight is too good to miss.
Hotel bookings have seen a tremendous rise and travelers are demanding more than ever a fast display of rich options in accommodation and organized, quality content for them to choose from. These arduous needs of modern travelers can easily be solved with the right travel technology, mapping solutions and quality content.
With new industry developments such as Next Generation Storefront (NGS) and New Distribution Capability (NDC), business travelers are finally getting the booking experience in corporate travel programs that they see directly on airline and other e-commerce websites. Corporate travel is now transforming to reflect the innovation, diverse choice and flexibility that airlines offer and travelers expect.
Today’s travelers are bombarded with choice—according to Google, travelers will conduct hundreds of searches, visit hundreds of websites, and view thousands of images and videos just in the course of deciding where to go and what to book.In this ultra-competitive market, how can you ensure that your hotel gets out ahead of the competition? The answer: don’t just sell rooms, sell the travel experience.In this webinar, learn about how travel experience influences the customer booking journey, and discover useful tips on how to better integrate the right visuals, locality, and storytelling into your online hotel marketing efforts to win over guests.