Digital Advertising in China for Travel Brands

Advertising and media buy can draw attention to your brand or destination, serve campaigns to more viewers, and affect what kind of information travelers find about you first. In the April session of Dragon Trail’s webinar series, we’ll show you how digital advertising looks, works and costs in China for travel brands, from Baidu SEM and media buy on Chinese travel review sites, to advertising campaigns on OTAs and social media channels.
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Spotlight

OTHER ON-DEMAND WEBINARS

How to optimise your online distribution channels

We know that the world of online distribution is a complex one and it is easy to feel overwhelmed by all the different options. Which is why we focus on the most important channels and what you can start doing right now to get them firing on all cylinders. Triptease and SiteMinder teamed up to bring you an insightful webinar to discuss how hoteliers can optimise their online distribution channels.
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CCRA Travel Agency Training : Presenting Task

CCRA

Join CCRA's Margie Jordan and Tammy Levent as they introduce you to the Travel Agent Success Kit, better known as TASK - an amazing line of products developed to help travel agents take their business to the next level.
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The hotel guest of the future

PhocusWire

The hospitality industry is transforming at a record pace, offering new opportunities and experiences for travelers and forward-thinking companies alike to capitalize on and thrive for decades to come.To further understand the drivers of change in hospitality, we partnered with Cornell University and InterContinental Hotels Group to conduct an exclusive study.
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Webinar The Modern CFO's Approach To T&E Management

Travel expenses often account for at least 10% of a company’s budget, and yet many organizations still don’t have optimal visibility or control over that spend. In the face of this glaring disconnect, what’s a modern CFO to do? In this webinar, TripActions’ VP of Finance, Francis Moran, and Expensify’s Director of Sales, Garrett
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