Digital Advertising in China for Travel Brands

When it comes to business travel and entertainment, it is important for employees to understand the expectations of the business when they are traveling on behalf of the business. Businesses often have to spend a significant amount of money cultivating new business relationships and maintaining current business relationships, thus, the need for entertainment and travel expenses. The general rule is that expenses incurred to earn a profit are deductible in the computation of business income.

Marketing destinations and tourism attractions require a unique combination of content marketing, digital advertising, social media, and email marketing. In this webinar, JB Media Institute co-founders and lead instructors Justin Belleme and Sarah Benoit will share five key trends to better market your business or organization, including growth and expansion of Instagram advertising, the increased importance of diversifying your video production strategy, and the power of Google grants to drive free traffic for organizations like museums and historic attractions. Register for our webinar to learn more about these three trends and to uncover the final two.

Known for its thousands of lakes and vast wildernesses, Finland is a year-round adventure travel destination. Due to Finland's launch of the Sustainable Travel Finland program (STF), it's also quickly becoming a sustainable destination choice for travelers from all over the world. The STF program provides companies and destinations with a sustainable development path; a concrete toolkit for sustainable tourism that makes it easier to adopt sustainable practices and choices in everyday business. STF relies on existing sustainability standards already in use, rather than creating another standard. Finnish companies and destinations that undergo the entire program are recognized with the STF label and have access to a continuous development model, the latest information on sustainable tourism development, and marketing support.

Join Sojern and eTourism for the "Changing Digital Landscape of Travel and How Co-Ops Can Keep Up" webinar to find out what DMOs should look like in the future. Sojern's State of the Industry is the most comprehensive research done on travel marketers to date. This webinar will dive into how the findings impact those of us in tourism.